Digital Strategist Resume Samples

Description :

1. Exceeded business goals, using consumer insights and sales metrics, to help provide design input to increase market acceptability.
2. Provided oversight in forecasting, managing, tracking, and reporting project progress, issues, budget, and scope changes to achieve successful project completion, on-time, and within budget.
3. Identify key consumer segments by analyzing customer engagement, behavior, content engagement, and mobile & social activity.
4. Generate product and revenue guidelines that are focused on driving sales, acquiring new customers, retaining existing customers and building brand loyalty - all of which increased top lines sales growth by 18%.
5. Draft business requirements, prioritize features, author user stories/acceptance criteria and collaborate with creative and development team members to ensure product features are delivered according to specifications.
6. Created business requirement evaluating existing organizational processes and recommend changes to succeed in the mobile app and e-commerce business.
7. Analyze customer needs, business needs and technological capabilities when designing new features or enhancements to ensure balance.
8. Developed content marketing strategies including brand building, integrated product positioning, promotions and overall campaign objectives across a variety of channels for large scale web sites.

Experience

10+ Years

Level

Senior

Education

Marketing

Description :

1. Lead a team of account executives on conceiving and executing digital marketing solutions for local clients that market across channels, integrate with offline media, and deliver results.
   
2. Developed and delivered sales presentations with the goal of persuading external decision makers and influencers.
3. Collaborated with internal departments including marketing, production and fulfillment, designers and developers to execute on sold campaigns.
4. Demonstrated proficiency in matching products to clients' needs and making solid marketing presentations that sell the value of Gannett Wisconsin Media.
5. Established weekly and monthly training sessions to grow account executives' digital acumen.
6. Utilized extensive understanding of client's businesses and verticals to identify opportunities within live and potential campaigns.
7. Presented follow-thru reporting on client's digital campaigns, helping to show the ROI on their investment.

Experience

10+ Years

Level

Senior

Education

Bachelors Of Business

Description :

1. Analyzes and articulates technology challenges and crafts targets and creative interactive solutions for clients.
2. Provides strategic leadership across web, mobile and app development.
3. Write, produce and develop content for multi-platform internal and external communications vehicles.
4. Analyzes and improves performance, scalability and stability of websites and other digital solutions.
5. Manages internal and outsourced development teams as well as mentors and develops the capabilities of in-house technical team.
6. Staying up-to-date on the latest trends - current and future - impacting the digital space and how those translate into workable solutions for clients.
7. Contributes to the design and development of website features and functionalities.
8. Film, edit and produce internal and external videos in support of the storytelling objectives.

Experience

2-5 Years

Level

Junior

Education

BA In Mass Communications

Description :

1. Planned and executed effective campaigns based off of internal and external 3rd party data analysis.
   
2. Strategic consulting, including media plan creation and implementation, market analysis, marketing communication, platform integration, and marketing collateral.
3. Leverages clients Twitter voice to support their 360 marketing goals and initiatives across all social platforms.
4. Managing complete sales cycle and marketing initiatives from lead-to-close resulting in serving over 1M in revenue within first year holding a quarterly quota over $400k.
5. Acted as a social media specialist for clients across paid and authentic voice, leveraged analytics for decisions.
6. Supported B2B and B2C marketing teams on complex projects with trend analysis and brand alignment.
7. Developed a strategy for UHG that optimized the digital presence for 10+ acquisitions.

Experience

7-10 Years

Level

Management

Education

B.A. In Advertising

Description :

1. Set up the social media aspect to the business.
2. Developed and managed long-term social media, marketing and communications objectives to drive awareness, preference and action.
3. Developed and presented a key message to targeted aspect of the public.
4. Built understanding and knowledge of the brand.
5. Set up twitter platform that grew to 20,000 followers and Facebook page to over 9,000 followers.
6. Massel was only available in a few health food stores then grew to about 1,000 retail grocers, including Whole Foods.
7. Managed and executed web content, operations and promotions strategy to support direct channel sales goals and revenue forecasts.
   

Experience

2-5 Years

Level

Executive

Education

Marketing

Description :

1. Items include having translation done for videos, slides, sermon support, web pages, promotional collateral, etc.
2. Accurately proofread and give final approval on all Spanish digital and print material.
3. Responsible for keeping a team of six people organized to meet deadlines, which includes volunteers who reside locally and overseas.
4. Update website content and fulfill web requests for several departments.
5. Coordinate online services by scheduling what service to play, proofing content, uploading content and entering the pertaining information, and archiving the message.
6. Run reports, schedule meetings, create reminders, answer phones, and gather all information needed for meetings when needed for immediate boss.
7. Attend meetings to take notes and gather information to assign to team members and volunteers.

Experience

2-5 Years

Level

Junior

Education

Medical Coding

Description :

1. Develop guiding principles for the web team to influence how we identify problems, create solutions, and serve our constituents in a way that meets their needs and fulfills business requirements.
2. Lead internal teams in creating comprehensive content strategies that evolve into polished designs and flexible products.
3. Lead frontend team in evolving main site to meet best practice standards.
4. Provide leadership in updating the organization's brand standards.
5. Work alongside content marketing team to develop and maintain content for main site and other strategic properties.
6. Transition digital marketing team into automated marketing strategies for deeper engagement with target audience.
7. Train large group of content contributors on various systems.

Experience

2-5 Years

Level

Junior

Education

B.A. In English

Description :

1. Secured two new client accounts from creation of in-depth presentations on digital strategy solutions and recommendations.
   
2. Created and managed comprehensive multichannel digital media strategies and editorial calendars.
3. Built, monitored, and measured paid and organic targeted campaigns while maintaining campaign budget.
4. Collaborated with clientele to create branding guides for social use.
5. Fostered and managed influencer relationships.
6. Implemented new marketing initiatives to increase visibility through creative event and social media campaigns.
7. Provided strategic, engaging, and search-optimized content across all digital and print channels.

Experience

7-10 Years

Level

Management

Education

Public Relations

Description :

1. Write and implement all social media content and outreach.
2. Manage all social media Menlo Park platforms and interact with followers and partner orgs.
3. Primary contact for volunteer and support partners.
4. Create non-technical powerpoint presentations for public presentations on the subject of Near-Earth Asteroids and asteroid impacts on Earth, as well as technological solutions to prevent this global problem.
5. Manage website, including all design, template updates, content and network administration issues.
6. Responsible for troubleshooting site issues.
7. Create marketing collateral including presentations, posters, flyers, handouts, business cards.

Experience

5-7 Years

Level

Executive

Education

Marketing

Description :

1. Develop end-to-end innovative and creative social media ideas and solutions for clients.
2. Lead integrated digital communication projects, assessing client and market needs, defining goals and identifying solutions.
3. Manage team of designers and developers, vendors/partners, internal account teams and external clients.
4. Drive and ensure the delivery of social media strategy & campaigns as part of client's integrated digital strategy.
5. Prepare project plans (statements of work, budgets, vision and scope).
6. Track, measure and analyze social media performance against goals.
7. Help lead new business pitches and assist with new client strategy development.

Experience

5-7 Years

Level

Executive

Education

Mass Communication