A Director of Strategic Marketing is typically hired to lead the marketing division of the organization. The job description and duties are listed on the Director of Strategic Marketing Resume as – developing cohesive and profitable marketing strategies, setting specific marketing goals, designing and applying marketing strategies, identifying new opportunities within the marketplace, and generating innovative ideas to promote particular brands, products, and services; ensuring client satisfaction and liaising with internal teams and making sure brand consistency is maintained throughout all marketing channels.
Earning a Master’s degree in strategic marketing will bring in all skills that are required to work in this position. Other core skills are listed on the resume as – business development skills, knowledge of innovative product development, market research skills, and familiarity with SEO and Google Analytics.
Summary : Director of Strategic Marketing Professional with 20 years of leadership experience in creating visionary high-growth strategies that accelerate technology market adoption. Breadth of experience includes: strategy development, branding and messaging, P&L management, corporate development, and leading global cross-functional teams.
Skills : Marketing Management, General Management, Big Data.
Description :
Executed marketing campaigns, leverage partnership opportunities and create communication strategies and website development for health and wellness providers on local, regional and national levels.
Experienced in health care have provided me the opportunity to help health care systems serve their clients in the emerging field of Integrative Medicine.
Experienced includes several years studying the application of evidence-based principles in the design of new healthcare spaces making the patient feel as if they are surrounded and supported by an environment of healing and wellness.
Assembled a group of renowned industry professionals who complement my consultation services, providing insights and solutions for short term needs and long term goals of health care systems.
Developed vital relationships with health and wellness providers that augment the patient experience and enhance clinical programs.
Invited to write the sponsor criteria for the 1st ever Bravewell Leadership Award for the Philanthropic Collaborative of Integrative Medicine (PCIM).
Recognized the contribution of a catalyst-champion who has dedicated time and expertise to advancing the field of integrative medicine.
Experience
10+ Years
Level
Senior
Education
Bachelors Of Science
Director of Strategic Marketing Resume
Objective : Director of Strategic Marketing Professional with unparalleled ability to reinvent, turnaround, and advance companies or products by utilizing strategic planning, marketing validation, and customer-driven product development to achieve maximum results. Motivational leader adept at effectively managing teams in a high stress, and rapidly changing work environments including manufacturing, consulting, and technology segments.
Skills : Proficient In All Productivity Tools. Able To Build And Complete Full Scale Business Plans, Product Plans, As Well As Product Requirements Documentation.
Description :
Specialized in knowledge solutions for life sciences and government institutions.
Spearheaded product development strategy for a genomics knowledge management application, targeted at software clients in healthcare, life sciences and research agencies.
Identified key acquisitions to produce high growth and secured consulting assignments.
Applied and won federal funding grants.
Generated revenues of $1.5 million, driving revenues by responding to RFP's and bids.
Secured federal grant of $375,000 to support product development in conjunction with the National Institute for Standards and Technology and the Cleveland Clinic's Lerner Foundation- a potential for additional funding of $1.05 million and patent.
Identified M&A target with 70% market share and led bank presentations to raise $1 million in capital creating a potential $11 million valuation for Entara.
Experience
2-5 Years
Level
Executive
Education
M.S. In Management
Director of Strategic Marketing Resume
Objective : Director of Strategic Marketing with experience successfully developing, launching, and selling BTB and DTC pharmaceutical, healthcare, and advanced technology products and services. Creative communicator experienced at building successful global brands and establishing unique business partnerships.
Skills : Marketing Strategy, Market Research, Product Management, Public Relations, Digital Marketing, Content Strategy, Advertising, Alliance And Partnership Development, Corporate Brand Development, Product Brand Development And Launch.
Description :
Led double-digit membership growth by reorganizing and turning around the marketing department located in two US locations through the improvement of role clarity and deliverables, realignment of skills, and transitioning / hiring of new staff.
Reported to CEO and served on the executive council.
Managed a $3M marketing budget.
Researched, developed and launched the UnitedHealthOne(TM) brand which improved product and service delivery, increased customer retention and grew membership sales.
Managed a 12-person marketing and sales support team in two US locations.
Launched new US individual health insurance plans and supported marketing for Medicare plans.
Recommended a new website, SEM and SEO strategy that saved the company over $600K.
Experience
2-5 Years
Level
Executive
Education
MBA
Director of Strategic Marketing Resume
Summary : Results-driven Individual Contributor Sales Professional, leveraging 13+ years of enterprise software, eCommerce/digital marketing and SaaS sales success Polished presenter and public speaker Tenacious hunter and closer with a deep understanding of the sales cycle Quota-breaker, consistently leading sales organizations in revenue generation Sales process expert, managing stakeholder expectations Charismatic leader, transforming underperforming territories and energizing declining revenues.
Skills : Sales Management, Consultative and Solution Sales, Strategic Marketing Business Development, CRM Development, New Technology Implementation, Marketing Communications, New Media Experience, Public Speaking.
Description :
Reported to Vice President, Sales and Marketing.
Hired to create branding, messaging, positioning, sales processes, competitive analysis, client-facing materials, and custom presentations.
Built and maintained the prospect database, prospecting processes, productivity analysis, and revenue projections for the sales team.
Developed relationships and secured contracts with 40 new clients in the first year.
Designed and implemented innovative marketing campaigns and personalized fundraising strategies, delivering 50% increase in average client direct-response rates.
Created powerful branding in Logic RX to augment the Proteomics Company's databases thereby allowing for a re-launch of their products under an effective collective portfolio of LIMS products.
Served as the primary and autonomous marketing contact for assigned sports, with a focus on revenue sports.
Experience
10+ Years
Level
Senior
Education
Bachelor Of Arts In Marketing
Director of Strategic Marketing Resume
Summary : Top performing business director with strong business acumen with a solid blend of disciplined leadership and passionate creativity. Consistently delivers operational excellence and improved customer loyalty for sustainability and growth. Proven ability as a quick study to rapidly identify unique opportunities for market expansion and increase revenue profit.
Skills : Strategic Planning, New Business Development, Channel.
Description :
Reported to the President, established a new role to the organization to provide centralized market research, performance intelligence and customer insight with recommendations for investment and focus.
Created 'state of the business' resources and library of market indicators used to educate employees, suppliers and customers.
Developed a formal market study process for geographies and solutions.
Output heavily weighed in the BJ Electric acquisition and supported double-digit solution customer sales growth.
Successfully led the company-wide SharePoint implementation initiative driving significant improvement in inter- departmental communications and process improvement.
Managed broad-scale Point of Sale reporting to Rockwell Automation impacting multiple distributorships.
Managed and implemented all marketing and promotional plans for assigned sports.
Experience
7-10 Years
Level
Management
Education
Bachelor Of Science
Director of Strategic Marketing Resume
Headline : Director of Strategic Marketing professional with extensive strategic and tactical experience in Financial Services and Healthcare industries. Proven success, recognized by multiple industry awards since 2005, in defining the competitive brand architecture, developing and executing tactical marketing, advertising, and sales strategies.
Spearheaded planning and execution of national strategic marketing and promotional initiatives to include travelling and fixed exhibits.
Carefully controlled messaging to communicate organizational message to general public as well as targeted audiences.
Held strict accountability for $7.1M annual budget.
Supervised staff of 125+ at multiple facilities, to include fabrication/printing team, mobile exhibit team, national convention team, and a band.
Selected accomplishments: Developed highly visible partnership with Hardin County to coordinate adoption of Blue Grass Middle School; provided assistance to under-privileged children and assisted staff at events.
Generated more than 71K new recruitment leads as a result of outstanding coordination of marketing strategies.
Established reputation for exceptional training, team/equipment readiness, and adherence to organizational standards.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Science
Director of Strategic Marketing Resume
Summary : Director of Strategic Marketing background with a proven track record of identifying customer buying triggers and creating high-growth marketing campaigns that deliver measurable revenue growth within the Cloud, Big Data, Analytics, SaaS, and Storage companies. I have two back-to-back exits in Big Data and Big Data SaaS Analytics - Kazeon and Cetas - EMC and VMware acquired respectively.
Developed strategies to achieve goals in national rankings.
Developed strategies for obtaining corporate clients and guide their internal marketing efforts to increase clinic utilization.
Directed market research efforts on hospital preferences, ad creative and message testing, and the prioritization of healthcare aspects for consumers and providers through third party research corporations.
Directed the selection, implementation and utilization of marketing support systems including CRM, PRM, marketing campaign management, and accounting systems.
Managed a staff of 7 and a budget of $3.0M to insure that marketing plans are developed and executed to the standards of the institution and achieve ROI goals.
Evangelized to 200+ prospects in two years.
Responsible for go-to market strategy, market research, forecast, pricing, positioning, MARCOM, press releases, tradeshows, and web page.
Experience
10+ Years
Level
Senior
Education
GED
Director of Strategic Marketing Resume
Objective : To obtain a high-level Director of Strategic Marketing position within the gaming, food, and beverage industries, while developing my professional and personal goals along my career path.
Skills : Brand Strategy And Development, Communication Skills.
Description :
Hired to develop roadmap for existing and lagging networking/Ethernet product line supporting plan to integrate technology into system-level products.
Generated 112% increase in new revenue by addressing needs of underserved market and utilizing planned end-of-life product; established product roadmap which resulted in $30M business in embedded systems.
Evaluated and identified sources for Ethernet PHY technology needed for product roadmap; negotiated favorable terms for license in respect to cost and delivery.
Recognized as most strategic person in the company and negotiated 4 licenses over one year; developed creative cost effective business model for licensor's flagship technology.
Developed strategic and tactical marketing plans for multimedia company housing production facilities/national record label: Warner Brothers television station, cable music shopping network, and satellite services company.
Directed advertising and PR agencies.
Experience
2-5 Years
Level
Executive
Education
Master's
Director of Strategic Marketing Resume
Objective : Responsible for developing program objectives and monitor quantitative and qualitative data on progress toward objectives. Reviewing objectives to identify problems and solutions, prioritize solutions and develop action steps for program improvement.
Skills : Microsoft Office Suite, Database Management: Wild Apricot, IMIS 15, YourMembership, SEO & SEM, Project Management: Redbooth, Smart Sheets, Basecamp, Website Development: Squarespace, Wordpress, Learning Management Systems.
Description :
Led national video game marketing and advertising design agency - clients include Sony Online, Microsoft, EA, Activision, LucasArts, Ubisoft, Turbine, Bethesda, Konami, Capcom, Funcom, Midway, THQ, Atari and NCSoft.
Developed strategic integrated marketing plans including: television, radio, print, online, packaging, promotions, consumer rewards, retention and loyalty programs.
Responsible for conducting agency capability presentations, and responding to opportunities with targeted marketing proposals.
Ensured that agency resources are effectively staffed and projects efficiently deployed to meet client objectives and budget requirements.
Manage development and production of print advertising, packaging, promotion, brand identity projects, collateral and retail programs.
Managed client, account, production, and creative teams.
Manufactured semiconductors for consumer electronic products.
Experience
2-5 Years
Level
Executive
Education
Bachelor In Sociology
Director of Strategic Marketing Resume
Objective : Highly qualified Director of Strategic Marketing with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Photoshop, Wordpress.
Description :
Responsible for internal and external marketing programs for broadband chip solutions in the Cable, DSL, Wireless, and VoIP markets.
Collaborated and negotiated terms with diverse internal broadband groups to develop common pricing and marketing strategies for target markets and objectives.
Supervised marketing campaigns for the television and cable stations.
Created and maintained MRD and POR for HW chips and SW tools.
Assisted in the marketing, promotion of football and mens basketball, including gameday operations and game presentation.
Supported fan experience elements for football, mens basketball, and other sports as needed, including but not limited to tailgating, open houses, spring games, pep rallies, etc.
Created strategies, build relationships, and implement fan experiences to positively differentiate live home events from watching on television, in turn enhancing fan engagement and increasing attendance at assigned sports, specifically through student, youth, family and community outreach efforts.
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