Marketing Executive Resume Samples

Description :

1. Created effective messaging using language, graphics, and marketing collateral.
2. Developed partnerships with local businesses to secure third-party promotions.
3. Wrote off-site SEO content such as press releases, guest blog posts and informational article suggestions, pitches.
4. Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
5. Wrote an average of 5-8 press releases and media advisories each month for event announcements and public relations efforts.
6. Reviewed and edited destination website to guarantee high content quality.
7. Cultivated and managed relationships with key clients, vendors and community partners.

Experience

10+ Years

Level

Management

Education

MBA

Description :

1. Processing the confidential financial information for property acquisitions and lease bid opportunities.
2. Acting as the point of contact for communication of company between government, state, and local agencies.
3. Researching and acquiring the pertinent logistical information, permits and legal restrictions regarding acquisitions.
4. Producing complete marketing bid packages consisting of complete company profile along with potential.
5. Creating internal and external marketing distributions for 18 locations nationwide.
6. Researching the potential new development sites and expansion plans on current sites for maximization of company profit.
7. Consistently communicating with the CEO and other executives to execute company directives.
8. Co-created, developed and maintain daily company website providing logistics for e-commerce for customers.
9. Maintaining correspondence with city managers, leaders, and consumers to assure customer satisfaction.
10. Utilizing the extensive knowledge of computer-based programs such as adobe illustrator, photoshop, powerpoint Etc. to produce local and national advertisements, marketing materials and presentations for localities and internal company reference material.

Experience

10+ Years

Level

Consultant

Education

BA

Description :

1. Planned and executed events and marketing programs, producing five times target number of qualified leads.
2. Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
3. Developed and executed marketing programs and general business solutions resulting in increased.
4. Accessed computerized financial information to answer questions related to specific accounts.
5. Reviewed files, records and other documents to obtain information and respond to requests.
6. Sales & marketing of life, final expense, life income and retirement plan products offered to local business and families.
7. Evaluated leads obtained through direct referrals, lead databases and cold calling.
8. Modeled exceptional customer service skills and appropriate diagnostic sales techniques.
9. Calculated quotes and educated potential clients on insurance options.
10. Met with prospective customers and business owners in their homes, businesses and other settings.
11. Reported policy changes and company conditions affecting customer satisfaction.

Experience

5-7 Years

Level

Executive

Education

Certification

Description :

1. Devised, executed and analyzed outcomes of marketing, sales, and advertising strategies, led the development of new business through a "Real Estate Referral Program" and increased sales by 75%.
2. Assured accountability for a $1 million budget to achieve a high rate of return on dollars expended.
3. Developed employee incentive program with additions and deductions based on the job.
4. Negotiated contracts with century 21, Weichert Realtors, Keller Williams, Remax, Coldwell Banker, generated sales in excess of $1.5 million annually.
5. Trained sales personnel to identify opportunities to improve processes, develop solutions and implement the cost-effective policies through personal training methods which equated to a 35% net sales growth.
6. Developed risk management policy to pre-qualify customers for credit to facilitate billing and minimize issues involving collections, reduced waiting time for payments by 80%.
7. Prospected for business through participation in trade shows, and networking events.
8. Demonstrated sound leadership skills and an exceptional ability to communicate with internal and external customers that increased consumer loyalty to the company: repeat customers increased by 35%.
9. Spearheaded the evaluation, negotiation, corporate acquisition and transition of Cecere Moving Company to the Padded Wagon, 1999, and Jim Mahon Moving and Storage, 2009.

Experience

10+ Years

Level

Consultant

Education

BS

Description :

1. Creating dynamic calls to action directing prospects to thought leadership materials.
2. Leading sales and marketing alignment strategies, focusing on common organizational goals and overall business success.
3. Serving as administrator for organizations customer relationship management systems: Salesforce.com, HubSpot CRM, HubSpot Marketing, and Pardot.
4. Coordinating with the marketing team and third-party vendors in the development of marketing strategies targeting new client development and growth.
5. Reviewing the marketing campaign reports analyzing effectiveness and prospecting behavior.
6. Analyzing the prospective client business needs, further determining product suitability and relationship fit.
7. Creating sales volume reports reflecting overall business trends and trends by business verticals.
8. Interpreting the sales volume reports identifying areas of business growth and loss.
9. Assisting in the development of marketing collateral distributed externally to both clients and prospects.
10. Developing and managing the customer feedback surveys using tools such as Tech Validate to collect data used in product improvement initiatives, within sales proposals, and as content found on ECRS corporate website.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Responsible for advertising and promotional related matters. Liaised with the advertising agency to ensure Air New Zealand advertisement is effective.
2. Organized and constantly prioritized work plan. Never failed to meet a given deadline.
3. Worked closely with the Marketing Specialist in Singapore to ensure Air New Zealand brand name is maintained.
4. Planned and forecasted the annual Air New Zealand advertising and promotions budget for Malaysia using Microsoft Excel.
5. Maintained a good relationship with New Zealand tourism board to ensure Air New Zealand has the biggest share of marketing funds.
6. Prepared and executed the retail training programs to promote New Zealand as a tourist destination using Microsoft PowerPoint presentations.
7. Organized promotional travel information to New Zealand with the press, trade magazines and 600 travel agents in Malaysia.
8. Participated in selling New Zealand as a tourist destination at travel fairs.
9. Managed Air New Zealand frequent flyer program (air points) in Malaysia.
10. Recognized by the regional office in Singapore and Malaysia as a high performer. Possessed very good planning, organizing, interpersonal and customer service skills.
11. Respected by all travel agents in Malaysia. Performance appraisal scored 92 percent. 

Experience

10+ Years

Level

Consultant

Education

Diploma

Description :

1. Recognized for strong leadership and analytical evaluation skills, supervised 5 operational departments and combined budgets totaling more than $6 million.
2. Directing the brand management and positioning of company products, services, and global events.
3. Conceptualizing and supervising the implementation of promotional campaign of annual international educational and tradeshow event by combining traditional marketing tools with new media, including website development, direct mail, e-mail, social media and networking, print and online advertising.
4. Increased promotional event impressions by 30%, while decreasing the promotional budget by 25% over a 24 month period.
5. Grew international event attendance during downward market trend by 10% through identification of new market segments and targeted promotions.
6. Reduced printing expenses by $50,000 through analyzing audience behavior and satisfaction levels.
7. Managed launch of new consumer association brand initiative, coordinating project timeline, internal resources selecting/managing vendors and project budget. Oversaw social media strategies and activities including website development, securing 2,000 members within 5 months of launch.

Experience

10+ Years

Level

Consultant

Education

BS

Description :

1. Boosting the website traffic by creating an integrated social media strategy.
2. Developing partnerships with local businesses to secure third-party promotions.
3. Working closely with clients to identify their needs and challenges and provide solutions-oriented.
4. Writing press releases and media advisories for event announcements and public relations efforts.
5. Cultivating and managing the relationships with key clients, vendors and community partners.
6. Comparing the agency and vendor marketing expenses against established budgets.
7. Collaborating with the designers and the editorial team on marketing materials.
8. Managing the project deadlines and monitoring the milestones through completion stage.
9. Proofreading and approving the production and printing drafts of promotional materials.

Experience

10+ Years

Level

Consultant

Education

BA

Description :

1. Hired to lead marketing effort. Was given responsibility for product, sales and implementation services within 1 month of joining.
2. Developed and implemented a product plan, rebranding strategy, business plan, and go-to-market strategy for a consumer-facing mobile application and business facing configuration platform.
3. Worked closely with lead customers, senior management, customer facing groups, external contractors, and development to define, design and launch a "must have" mobile application and consumer adoption programs that became a market leading solution in less than 12 months with a customer base that was 100% referenceable.
4. Retooled messaging, positioning and packaging as well as introduced buyer personas, buyer journeys, value-based pricing and sales enablement tools based on the voice of the customer.
5. Defined and staffed a digital fulfillment business that outperformed industry average by 10x with 100% renewals and referrals.
6. Developed highly targeted data-driven market adoption, air cover, and multi-channel marketing campaigns with actionable metrics that more than doubled conversion rates.
7. Created $5.2m in communications ROI with a $10k investment, that secured a 71% share of voice over top competitors.

Experience

7-10 Years

Level

Senior

Education

MBA

Description :

1. Developing, managing and updating the marketing initiatives, including websites, newsletters, and e-mail blasts, for a 35-staff fitness company specializing in massage, acupuncture, skin care, and yoga.
2. Increased website visitors 58%, daily page views 100%, and the amount of customers signing up for website exercise and body wellness deals 100%.
3. Updating the company website weekly with original copy and graphics on company news.
4. Wrote 1k-word monthly newsletters with 2k-person readerships detailing company and staff biographies, health news, class description, and other company details using Mad Mimi and MailChimp.
5. Creating e-mail blasts promoting specials and discounts in collaboration with the company owner.
6. Designing and implementing the direct mail and pinpointed email campaigns to lists of up to 25k members.
7. Tracking click-through rates and determined campaign success with MailChimp.
8. Booking appointments and pitching services to business clients during 35 weekly cold calls and bimonthly client representative meetings.

Experience

5-7 Years

Level

Executive

Education

BA