Product Marketing Manager Resume Samples

Description :

1. Marketing and communications responsibilities supporting sales and consumer initiatives and other internal departments as needed.
2. Draft, refine, and distribute multi-purpose content that can be shared and utilized across various communication platforms including web, social media, advertising, public relations, and sales materials.
3. Project management of consumer marketing initiatives for targeted audiences using tactics such as flyers, brochures, job aids, and direct mail.
4. Worked collaboratively with digital marketing team to create meaningful, relevant content on Concentra.com website to generate thought leadership and awareness across multiple services lines within Concentra.
5. Worked with local field teams, various business unit leaders and subject matter experts, marketing colleagues, and outside agencies to create, revise and execute company messaging and development of content library for the organization.
6. Generate and develop ideas, identify issues and propose solutions, and think strategically about continuous quality improvement of Concentra's various communication channels.
7. Effectively managed and implemented more than 200 communication campaigns to announce new urgent care and physical therapy center openings to both clients and general consumers.
8. Developed three company playbooks to guide internal colleagues through repeatable processes and best practices throughout the organization.

Experience

2-5 Years

Level

Junior

Education

Marketing

Description :

1. Privately-held specialty medical device company develops, manufactures, and markets ophthalmic devices and technologies.
2. Drive marketing strategies and programs to bolster company market presence, grow demand, and attract new customers.
3. Build strategic relationships with key opinion leaders (KOLs), channel partners, and industry stakeholders, managing revenue-generating partnerships while strengthening VisionCare's brand recognition and esteem.
4. Lead cross-functional teams in the execution of marketing campaigns and in support of new product launches.
5. Played key role in generating 20% growth in physician referrals, helping to position VisionCare as an innovative leader in ophthalmic devices and technologies for an expanding patient base.
6. Identified need and implemented a marketing automation tool to grow both the impact and efficiency of marketing efforts; crafted strategy to engage 20,000 customers, prospects, and partners with targeted messaging.
7. Developed and launched a peer-to-peer webinar education program, helping to spark innovation and growth by improving collaboration and information sharing; also key in implementing a new learning management system.
8. Created a customer-facing e-newsletter, overseeing both strategy and content to showcase company strengths and competitive advantage of VisionCare products.

Experience

5-7 Years

Level

Executive

Education

Marketing

Description :

1. Held a comprehensive role with responsibilities ranging from; marketing strategy formulation, planning, lead generation, public relations, media relations, crisis communications, stakeholder development, new product launches and budgeting.
2. Worked to build strong marketing messaging for sales teams to utilize in order to market products.
3. Create campaigns that engage and nurture the target audience to build a connection with our organization and product offerings.
4. Responsible for internal and external communication with clients by method of; social media, white paper materials, business meetings, webinars, regional events and more.
5. Demonstrated ability to launch and grow business opportunities, translating customer insights and market research into impactful business strategies and plans, resulting in new business direction and product offerings.
6. Create and nurture working relationships with sales and business contacts throughout various industry sectors Responsible for internal and external newsletter creation as well as additional thought leadership materials to promote to potential clients.
7. Work with management to ensure the best methods for business strategy to create growth.
8. Critically evaluate marketing and public relations activities to ensure goals and objectives are met.

Experience

5-7 Years

Level

Executive

Education

Public Relations

Description :

1. Created messaging and marketing content for all new products, and own deliverables for product launches.
2. Owned successful product launches including cross-functional responsibilities such as driving other contributors to meet marketing timelines and deliverables (video creation, press decks, tradeshows).
3. Developed key messaging for new products, understand features, know customer needs, create collateral, and develop copy for website and sales tools.
4. Wrote product positioning documents, datasheets, brochures, website copy, industry whitepapers, sales presentations, sales-focused training, scripting for product launch tour videos, and copy for website/email/social media posting.
5. Developed sales and promotional campaigns to communicate and evangelize product benefits and key messages.
6. Designed compelling corporate and sales presentations along with competitive collateral and product datasheets for use by executives, sales, and channel sales teams.
7. Developed solutions sales tools, including graphics, images, and copy, for print and online tools.
8. Created, maintained, and updated all product marketing collateral as appropriate, including managing regionalization and translations of marketing materials for global use.

Experience

2-5 Years

Level

Junior

Education

Master Of Science

Description :

1. Define, launch and support innovative product lines in the retail space to achieve top market share ownership in multiple markets worldwide.
2. Responsible for creating the positioning and segmentation for all DAS (Direct Attached Storage) products, internal kits and accessories, a category totaling over $1billion USD annual revenue.
3. Lead marketing cross-functional teams for Seagate's mainstream product category, encompassing over 90% of Seagate's product portfolio.
4. Created and owned all Go To Market activities for retail products, mobile backup apps, internal drive kits, and accessories.
5. Product Marketing lead in cross-functional Core Teams responsible for all product decisions, features, BOM and goals.
6. Responsible for messaging and copy creation for all DAS products, internal kits, and accessories including packaging, datasheets, brand copy, videos, e-commerce site, and partner web sites.
7. Assisted in the development of software and applications to drive differentiated feature sets.

Experience

2-5 Years

Level

Junior

Education

B.S. In Business Administration

Description :

1. Report directly to the President; responsible for the day-to-day product management of all neurosurgical product lines-spanning 1,100 items and 9 manufacturers.
2. Execute tactical plan for short- and long-term marketing strategies, including pricing, promotional activities, product positioning, competitive analysis and market research to optimize revenue, market share and profitability.
3. Serve as the technical expert for field questions and develop high-impact collateral, training/educational programs, and surgical techniques to support sales initiatives.
4. Improve industry involvement and exposure by managing 40+ clinical labs, exhibits and conventions.
5. Build and solidify surgeon KOL relationships that test product demand, drive adoption/product endorsements and develop target opportunities pre-launch.
6. Negotiate contracts/pricing and prioritize product requirements with manufacturers.
7. Identify potential products and business development opportunities to complete our portfolio.
8. Transformed previous operational standards and determined new metrics of success, revenue growth opportunities and sales quota for each regional territory and product line.

Experience

2-5 Years

Level

Junior

Education

Bachelor Of Business

Description :

1. Responsible for the design of release 10 of the Oracle Order Entry Application.
2. Customer visits to gather requirements, documentation of the requirements, and incorporation of the requirements into the product designs.
3. Responsible for the review and disposition of reported bugs and enhancement requests for the product.
4. Responsible for all testing of the product including creation, execution, and documentation of alpha test scenarios, coordination with customers to create, execute and document beta test scenarios, and support customer with controlled product releases.
5. Responsible for all documentation that accompanied the release of the Oracle Order Entry product including application help text, application functional and technical manuals, and installation guides.
6. Responsible for the preparation and delivery of all consultant and partner training.
7. Responsible to represent the product, understand the needed changes, coordinate the changes with the development manager, test and document the changes.
   

Experience

2-5 Years

Level

Junior

Education

Diploma

Description :

1. Helped manage category product portfolio, managed international cross functional team in development of fully branded product.
2. Developed sales and marketing materials to support the sales team.
3. Identify growth opportunities and develop strategic initiatives to deliver on the financial goals of the cake, muffins and brownies category.
4. Provide market and data analysis as part of the development of business cases for new product initiatives Partner with Consumer Insights team to analyze consumer trends and draw category implications from syndicated (i.e.
5. Managed international cross functional team to develop a licensed, fully branded product expected to create more than $1 million per month in incremental revenue.
6. Develop and design selling materials and various marketing materials including selling decks, retail labels and point of purchase materials.
7. Worked cross-collaboratively with cookie category to successfully launch a fully branded portfolio of products that is expected to have over $10 million in incremental revenue in first year.

Experience

2-5 Years

Level

Junior

Education

Master Of Business

Description :

1. Demonstrated ability to lead and manage the marketing team for improved messaging and branding consistency for product launch materials.
2. Technical ability to explain complex products in a simple way by creating quick guides, installation manuals, and datasheets.
3. Produce product crossovers, campaigns, videos, presentations, architect and engineer specifications, and product brochures.
4. Streamlined the marketing team's activities to run more efficiently by initiating new time saving processes.
5. Increased the communication process between departments through the implementation of product kick off meetings.
6. Managed all aspects of the product lifecycle to ensure a smooth phase in and phase out process.
7. Industry recognized creative genius through the creation of a 50ft tower of camera and recorder boxes promoting entry into a new channel strategy at ISC West's 2012 security industry trade show.
8. Managed a new video surveillance technology launch campaign; which required a new strategy for branding, messaging, and other key deliverables.

Experience

2-5 Years

Level

Junior

Education

Organizational Leadership

Description :

1. Managed product marketing for Internet marketing and advertising web-based software platform.
2. Product Management: Worked with business executives, customers, partners, and prospects to define, develop and launch new products.
3. Devised market requirements documents and led cross-functional teams to ensure timely delivery of quality products, within budget, while adapting to shifting and conflicting demands and priorities.
4. Results: Successful rollout of web-based marketing and advertising platform to dramatically increase ROI and customer relationship management for advertisers and publishers.
5. Market/Competitive Intelligence: Analyzed emerging technologies, competitive and industry trends, customer needs, and business imperatives.
6. Translated results of primary and secondary research and customer feedback into product requirements.
7. Managed qualitative and quantitative research projects for customer satisfaction and product usability.
8. Results: Fast response to market changes, new customer trends, and competitive threats.

Experience

10+ Years

Level

Senior

Education

MBA

Description :

1. Responsible for core positioning, key messaging, and go-to-market strategies for Microsoft's global suite of cross-screen ad products and platforms, including MSN, Bing, Xbox, and Mobile.
2. Developed and produced product monetization strategies, determined product value propositions, set sales/vertical strategies, and managed sales/marketing materials and product portfolios.
3. Facilitated daily collaboration within cross-functional v-team to evangelize products to Sales.
4. Drove product adoption and maximized revenue by providing support to Sales on RFP responses.
5. Supervised $2M+ annual budget for added value programs used to increase revenue from top-tier advertisers.
6. Provided accountability for product success through analysis of revenue results and market trends.
7. Delivered results and guidance to senior leadership and communicated best practices for increasing sales and product scalability.
8. Compiled client feedback and competitive analysis to inform future product development and optimization.

Experience

10+ Years

Level

Senior

Education

Web Administration