A Product Marketing Specialist oversees the marketing of the company’s products. The chief responsibilities shouldered by these specialists include developing a marketing plan, overseeing its implementation and ensuring that the marketing adheres to the company policies. The various other main tasks for these specialists are to create lead generation campaign, marketing messages, report on the market trend, pricing and deliver profitable data to the company. They also get actively involved in developing product positioning, sales enablement, product launching, market intelligence and demand generation.
A successful product marketing specialist is a one, who shows demonstrable experience as a product marketing specialist, has in-depth knowledge of SEO, CRM, HTML, CSS and web development tools like Dreamweaver. A Bachelor’s degree in Marketing, communications, business or related field is mandatory for this post. However, displaying a pragmatic marketing certification proves to be an asset in the Product Marketing Specialist Resume.
Summary : Innovative Senior Product Marketing Specialist who has gained insight and experience through almost 10 years of dedicated and committed work, with a current goal to bridge my extensive retail background with a career in the corporate arena, with a focus on business information systems and/or compliance measures.
Skills : Sales, Marketing, Customer Communications, Promotions, Print Production, Photoshoots, Merchandising, Building Materials, Manufacturing, Banking And Financial Services
Assisted with the technical product marketing of several key TPS solutions.
Provided with strategic marketing input and direction for key pieces of the Topcon product line, and played an active role in helping to develop marketing, promotional and sales support materials to achieve planned business objectives and growth.
Supported and assisted other product marketing department.
Specific tasks included powerpoint presentation creation/editing, computer graphics creation/editing, excel spreadsheets and reports, technical writing, editing and review, and support for all product content that is used for websites, collateral, presentations, competitive positioning, sales training programs and education.
Reconciled company products and prepare technical catalog and brochures for marketing.
Built brand awareness and positioning; coordinated with customers in Asian markets.
Designed, conceived, and implemented marketing programs to meet lead generation objectives.
Senior Product Marketing Specialist Resume
Summary : Motivated Senior Product Marketing Specialist with over nine years of experience in consumer products, marketing and retail buying with an expertise in product line management, brand development, merchandising, planning and placement.
Skills : AS400, Microsoft Excel, SAP, Microsoft Word, Microsoft Power Point
Successfully launched 67 new products to the North American marketplace including an entire line-up of tethered safety tools, which resulted in over 21,600 additional units sold in 2016 and over 10,300 units sold YTD in 2017.
Sales of the new products generated an additional $971,000 in total revenue.
Supported each product launch with the creation of datasheets, product data content, training documents, videos, packaging, and launch packets for sales force as well as manufacturers representatives.
Worked with members of the sales force in the development of customer-specific promotions.
Supported each quarterly promotion with the creation of supporting material including flyers and order forms to be.
Developed a new item database giving sales team access to specific item information including costs, specifications, product features, UPC information, weights, measurements and harmonization codes allowing the sales team to easily add new items to customer databases.
Supported the sales department with technical product data and graphical information allowing them to present.
Assisted in the development of new packaging for KTLP products in the North American Marketplace allowing.
Maintained professional relationships with counterparts located in company headquarters found in Wuppertal.
Junior Product Marketing Specialist Resume
Objective : Creative and highly-motivated Junior Product Marketing Specialist with 4 years of experience who drafts engaging and effective media content. Seeking new opportunities to develop skills further.
Skills : Marketing, Graphics Design, Project Management, Digital Photography
Worked on 15 print catalogs a year in the areas of planning, copywriting and proofreading.
Actively contributed blog posts increasing site views and maintaining a low bounce rate.
Collaborated with marketing team to develop marketing collateral and expertise content to support overall product categories.
Assisted with site search optimization, performance analysis, eCommerce merchandising, content, and data work.
Managed and tracked the category/SKU performance and profitability.
Assisted with pricing updates and evaluated and identified potential cost reduction activities.
Managed product data integrity to ensure that all internal systems contain accurate part numbers attribute information and descriptions for assigned product SKUs and categories.
Partnered with ecommerce stakeholders to get answers to production questions and characterize issues.
Worked with outside vendors to gather accurate costs, product information and new product ideas for assigned product lines.
Jr. Product Marketing Specialist Resume
Objective : Goal-driven and self-motivated Jr. Product Marketing Specialist with 2 years of experience with strong analytical and creative thinking has experience in global Pharmaceutical and IT companies. Experience managing large budgets, creating and implementing aggressive marketing campaigns, supervising multi-disciplinary teams, conducting comprehensive industry analysis, launching and developing new brands.
Skills : Project Management, Product Launch, Cross-functional Team, Leadership, Digital Marketing, Market Research, Business Forecast, Customer Relations Marketing.
Led the product line of monochrome printers and multi-functional machines for small and medium businesses.
Generated $30m annual revenue and administrated a $1m budget.
Managed the entire product line life cycle from strategic planning to tactical activities.
Created and implemented national and global marketing programs to meet sales and EBITDA goals.
Collaborated with other functions teams (sales, engineers, channel marketing, logistics, pr) to create the content and tools needed to successfully sell, implement and service the product.
Conducted comprehensive industry analysis, including the competitor moves, pricing strategies and etc.
Analyzed financial impact of marketing programs and evaluated new growth opportunities.
Developed marketing content, including collateral, social media campaigns, sales presentations and other.
Identified and participated in industry association events, technical working groups, seminars, and training.
Product Marketing Specialist I Resume
Summary : Product Marketing Specialist I with 12 years of experience, driven by data and motivated by creativity. Strong analytical, interpersonal, leadership and decision-making skills Flexible team player who prospers in a fast-paced work environment.
Participating in all aspects of software product lifecycles, from initial marketing to contract execution.
Developing product and social media strategies designed to promote branding campaigns among potential customers and stakeholders.
Utilizing the CRM tools to develop customer personas and generate corresponding inbound marketing activities.
Conducting client business analysis to understand gaps and align products with the customer needs.
Surveying customers, soliciting the feedback and serving as the advocate for clients in regards to suggesting product enhancements to the development team.
Conducting product demonstrations and presentations to potential customers and industry partners.
Collaborating with the marketing team to develop product brochures, collateral and demand generation campaigns.
Interviewing customers and authoring the case studies regarding pre-product issues and post-product resolution.
Organizing the events in client niche markets to promote as well as gaining support and interest for products.
Creating product documentation, product release notes, user guides, and atp test plans.
Senior Product Marketing Specialist Resume
Summary : Highly skilled B2B and B2C sales and Senior Product Marketing Specialist experienced in Europe, Middle East and in Americas. A leader of the corporate product marketing management team, an expert in the conceptual and content development of sales-driving collateral. Produce successful marketing campaign response rates and execute profitable product launches.
Skills : Photoshop, Adobe Illustrator (beginner), Mac, Microsoft Office (Word, Excel, PowerPoint, Access, And Publisher) Visio
Managing and coordinating the marketing communications for the ABBs-low voltage systems in the North America and Mexico vertical markets, crossing over multiple divisions and business units.
Developing and integrating compelling messaging and value proposition for the ABB local and global business unit targeting five key industries.
Supervising the product management team in Mexico, the engineering team in Memphis and EPES global marketing team in Switzerland to design 7 web pages which represent ABBs new one line low voltage systems in a very short time.
Overseeing all key industry trade events for the unit.
Arranging demo creation and design, both physically and virtually, for demo room installations, trade event support, and mobile usage.
Collaborating with the technical proposal team and the business development managers with RFP activities such as coordinating schedules, meetings, milestones, approvals, and requirements while meeting multiple deadlines.
Creating print collaterals, brochures, sales cards/aids, course guides and training brochures that enhanced the sales reps understanding of complex product features and helped them sell more effectively.
Managing and control budget while showing measurable results on value brought to the business unit through projects.
Salesforce and SAP used for marketing campaigns, sales pipeline and sales leads.
Product Marketing Specialist Resume
Headline : Product Marketing Specialist with 6 years of experience and with a proven ability to align integrated campaigns with corporate objectives and drive awareness, demand, engagement, and sales. Skills and experiences include analytics, content marketing, demand generation, digital media, email marketing, marketing automation, marketing communications, media relations, messaging/positioning, social media and website management.
Skills : Content Marketing, Demand Generation, Digital Media, Email Marketing, Marketing Automation, Marketing Strategy, Marketing Communications, Social Media, Public Relations, Website Management
Crafted new messaging and positioning for digital media platform by collaborating with marketing team members, sales and executive leadership and an outside marketing agency.
Built marketing plans for new product rollouts with colleagues from marketing communications, demand generation, product management and product marketing.
Managed content marketing strategy, email and direct mail campaigns and social media channels.
Drove more than one million visits in the first year of a new electronics industry website by developing and executing an integrated communications plan.
Increased online event registration by 32% and attendance by 23% through revised messaging and a focus on email marketing and social media.
Generated demand through the creation of content assets including authoring white papers and research reports, hosting webinars, producing videos and more.
Collaborated with sales leadership to create materials that met target audiences decision-making needs.
Created product collateral for different buy cycle stages and buyer personas.
Product Marketing Specialist Resume
Summary : Product Marketing Specialist with 7 years of experience in a seeking a fast-paced opportunity to excel and expand my creative input in a marketing/advertising community. Managing multiple tasks in a small team environment are my strengths. I am an individual with high standards and expect nothing but the most quality, exceptional work to represent myself.
Skills : Market Research, Data Analysis, Consumer Trends, Competitive Intelligence, Report Writing, Strong Presentation, Design And Analyze Surveys, Competitor Analysis, Quantitative And Qualitative Experience
Assisting in creating compelling product positioning, value propositions and key messaging.
Instrumental in planning, developing and executing product campaigns, including trade exhibitions, direct mailings, email campaigns, online surveys, print and digital advertising.
Coordinating trade exhibitions, writing up abstract submissions and organizing presentations for multiple conferences.
Creating sales and marketing materials for new product launches including training and selling aids, press releases, advertising copy, brochures, catalogs, display advertising, technical instructions, fact sheets and informational booklets.
Highly skilled in Microsoft Office products and Adobe InDesign, illustrator, photoshop programs.
Performing due diligence on all product materials to meet corporate branding guidelines.
Creating product and event newsletters for internal and external consumers.
Co-ordinating the logins and set-ups for extranet tool with distribution partners.
Product Marketing Specialist II Resume
Summary : Well, balanced Marketing professional II with notable achievements both technically and commercially in roles with industrial automation. Functional experience with software product planning, promotion, and product lifecycle management. Leadership expertise developing business strategies, optimizing end-to-end business processes and effectively communicating with multiple levels of an organization. Interpersonal experience effectively leading teams, project management, and team building.
Skills : Microsoft Word, Excel, PowerPoint, Outlook Microsoft Visio, Standard 2013, Lotus Notes.
Defined, prioritized and delivered software releases for various software products used to connect software applications to automation devices for programming, configuration and reading or writing data.
Led six software product launches that supported major programs in controls and visualization business.
Managed three geographically dispersed teams within an agile software development framework.
Served as an effective business liaison between software connectivity teams and hardware product owners.
Defined end-to-end process for new hardware support in connectivity software.
Developed and presented the competitive analysis on Siemens & Schneider electric, identified connectivity features to devices from within their design software offerings.
Conducted analysis of 14 software tools and provided three-year vision on product extension strategy.
Coordinated and led a 15-week effort with a geographically dispersed team, defining business strategy and improving time to market and user experience.
Developed and delivered technical presentations on activation or connectivity as a subject matter expert at six company trade shows across the country.
Product Marketing Specialist Resume
Summary : Product Marketing Specialist with 7 plus years of experience is looking for an exciting career and opportunity as a Market Research Analyst. Excellent verbal and written communication skills Strong analytical and problem-solving aptitudes Strong organizational and multi-tasking abilities Experience with quantitative and qualitative research Confidently communicate market research insights to influence business decisions Strong Computer Skills: Proficient
Skills : MS Excel, MS PowerPoint, and MS Word, NPD PowerView, NPD Decision Key, Confirmit, Quanvert, Vovici, SPSS, video editing Fluent in Spanish written and verbal Intermediate French written and verbal.
Develop product positioning based on customer insights and research, managing cross-functional internal feature release communication.
Support sales team initiatives including developing and refining sales decks and product datasheets, analyzing competitive landscape, and revamping win-loss analysis program.
Managed flagship products social media accounts by producing relevant, interesting, and creative content and then summarized monthly kpis using adobe social/analytics, twitter analytics, facebook insights, and youtube analytics.
Monitored overall success of marketing campaigns for Europe while reporting and summarizing results of market, pricing, new development, competitor, profitability data.
Content drafted for promotional messaging, user adoption projects, promotional videos, webinars, case studies, and webpages.
Presenting the research findings to printer marketing and sales staff twice a year at product launch kick-off meetings.
Working and maintaining the relationships with different market research vendors and third-party paper companies.