Ad Operations Manager Resume
Summary : As an Ad Operations Manager, works with Sales throughout the duration of booked activity to ensure campaigns are healthy and advises on solutions for under-deliveries or technical issues.
Skills : Digital Campaigns, Account Management.
Description :
- Tested and QA a range of ad technologies such as 3rd party ad tags and tracking from a range of industry sources.
- Troubleshooted issues with campaigns, either live or in test environments.
- Implemented campaign optimizations and supplied end-of-campaign reporting.
- Provided Campaign Screenshots and Post Campaign Analysis Reports to clients.
- Leveraged technical tools and quantitative data to optimize campaign performance, uncover problems, measure results, and ensure success.
- Managed multiple advertiser and agency accounts, developing positive working relationships with the media buyers and operations teams at clients and partners.
- Prepared campaign progress reports, analysis, and research for presentation to clients and the management Team.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Marketing
Ad Operations Manager Resume
Summary : As an Ad Operations Manager, implemented and scheduled advertisement campaigns for a range of clients across a wide variety of industries and digital media platforms. Also provides operational readiness planning, providing guidance on new direct and indirect advertising initiatives and technical capabilities.
Skills : CRM, CPC, Analytical.
Description :
- Managed media buys from multiple external platforms to ensure campaign performance and maintain a sufficient profit margin.
- Managed client relationships to ensure ongoing high client satisfaction retention and growth rates.
- Planned, implemented, and optimized online advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram.).
- Conducted market research and competitor analysis to identify opportunities and trends.
- Created compelling ad copy, visuals, and landing pages to maximize click-through rates (CTR) and conversions.
- Coordinated campaign messaging, talking points, and strategy with staff.
- Managed organic and local search engine optimization (SEO).
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Advertising
Ad Operations Manager Resume
Objective : As an Ad Operations Manager, responsible for listening to complaints and requests from team members, taking care of all of the inter-relationships formed, and making sure that all of the output from that team is stellar in nature.
Skills : Problem-solving, Project Management.
Description :
- Worked with creative team and/or consultants to develop graphics, video, and other content for campaign channels.
- Led and made recommendations for conversion rate optimization of landing pages.
- Provided comprehensive reporting and analytics throughout the campaign's lifetime to ensure campaign pacing and performance.
- Managed timely status updates with multiple stakeholders, both internal and external.
- Worked closely with appropriate parties to set up digital campaigns daily.
- Developed and tried new ideas to reach, influence, and inspire consumers to interact with the ministry.
- Managed multiple advertiser and agency accounts, and developed positive working relationships with the media buyers and operations teams at our clients and partners.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree In Business Administration
Ad Operations Manager Resume
Summary : As an Ad Operations Manager, responsible for planning and managing advertising campaigns. Oversaw detailed elements of the project, including tracking metrics, identifying any issues that may be negatively impacting performance, and making adjustments.
Skills : Team Leadership, Communication.
Description :
- Arranged for and prepared community leaders to host community meetings and events.
- Managed relationships with outsourcing vendors to maximize resource allocation.
- Developed and coordinated a variety of projects in support of system marketing and communication plans.
- Worked with product and tech teams to enhance ad-serving solutions, revenue products, and QA/Troubleshooting methodology.
- Maintained short-term and long-term visions and strategies for website enhancements.
- Collaborated with service line leaders, marketing, and other content managers to create engaging experiences for prospective and current patients.
- Regularly evaluated competitors' and others' sites to ensure the system's site is current, informational, creative, and best meets customer needs.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's degree in Digital Marketing
Ad Operations Manager Resume
Summary : As an Ad Operations Manager, develops, evaluates, and improves advertising processes and tools in order to improve day-to-day operations and efficiencies in the ad sales department. This is inclusive of reporting, data analysis, and cross-functional project management.
Skills : Ad Campaign Management, Digital Advertising.
Description :
- Analyzed and resolved work problems or assisted workers in solving problems.
- Analyzed campaign data and generated performance reports to provide insights and recommendations. Collaborated with cross-functional teams to ensure seamless campaign execution and delivery.
- Collaborated with data and analytics teams to leverage audience insights for campaign optimization.
- Collaborated with internal teams, such as marketing and creative, to gather assets and ensure timely campaign launches.
- Conducted competitive analysis to identify industry trends and opportunities.
- Coordinated and ensured standardized setup for search, social, and display media channels.
- Collaborated with sales teams to define ad campaign requirements and objectives.
Experience
7-10 Years
Level
Management
Education
Bachelor's degree in Digital Marketing
Ad Operations Manager Resume
Objective : As an Ad Operations Manager, oversees the execution and deployment of both direct and programmatic display campaigns. Also takes part in building relationships with the businesss clients and is agile in directing internal advertisement operations to best support those clients needs.
Skills : Ad Trafficking, Campaign Optimization.
Description :
- Conducted ad server and ad network integrations to support new advertising initiatives.
- Coordinated and managed the implementation of advertising campaigns across various platforms.
- Developed and implemented ad targeting strategies based on audience segmentation and data analysis.
- Created daily delivery report analysis for general over-delivery, under-delivery, and breakage.
- Created data-driven applicable recommendations for the media traders to improve performance.
- Developed and maintained documentation related to ad operations processes and best practices.
- Developed and maintained relationships with advertising vendors and partners.
Experience
2-5 Years
Level
Executive
Education
Bachelor's degree in Marketing
Ad Operations Manager Resume
Summary : As an Ad Operations Manager, leads and communicates critical updates on all aspects of the advertisement operations department to relevant personnel, for example, setup, troubleshooting, trafficking, and vendor certifications.
Skills : Ad Tech Solutions, Data Analysis.
Description :
- Implemented ad verification and viewability measurement tools.
- Managed the delivery and execution of rich media and interactive ad formats.
- Managed the delivery and optimization of ad campaigns to ensure they were fulfilled accurately.
- Implemented and maintained ad trafficking best practices and workflows.
- Implemented and managed third-party ad tags for tracking and measurement purposes.
- Managed weekly departmental meetings and built retargeting segments.
- Monitored and optimized ad placements to maximize performance and achieve campaign objectives.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree in Advertising
Ad Operations Manager Resume
Summary : As an Ad Operations Manager, develops strategies for the continual scoping, developing, evaluating, and improvement of advertising tools and processes in order to enhance day-to-day operational efficiencies.
Skills : Team Leadership, Client Communication.
Description :
- Optimized ad targeting and segmentation strategies to reach the desired audience effectively.
- Provided data-driven forecasts and pricing in collaboration with the data team.
- Provided regular advertising performance data and analytics to the business.
- Provided technical guidance and support to internal and external stakeholders as required.
- Optimized against buyers KPIs (on target, viewability, completion.).
- Optimized campaigns, including report reviews, and made suggestions for improved performance.
- Provided best-in-class ad-serving and trafficking for clients across the portfolio.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Advertising
Ad Operations Manager Resume
Objective : As an Ad Operations Manager, provides insightful tools and performance analysis results on a weekly/monthly/quarterly/annual basis in order to enable strategic improvements in advertising campaigns. Drives and maintains key relationships with agencies, vendors, and media relationships in order to improve sales advertising campaign metrics.
Skills : Knowledge of digital advertising technologies.
Description :
- Provided training and support to internal teams on ad operations processes and tools.
- Oversaw end-to-end ad operations processes, including ad trafficking, campaign setup, and troubleshooting for display, video, and mobile advertising.
- Collaborated with cross-functional teams, including sales, marketing, and creative, to ensure the successful execution of digital advertising campaigns.
- Implemented and managed ad tags, pixels, and tracking mechanisms to optimize ad performance and gather relevant data for analysis.
- Conducted regular audits to ensure compliance with industry standards, ad specifications, and best practices.
- Analyzed key performance indicators (KPIs) and provided insights to clients on campaign performance, recommending adjustments for optimal results.
- Led a team of Ad Operations Specialists, providing training, guidance, and performance evaluations.
Experience
2-5 Years
Level
Executive
Education
Bachelor's degree in Advertising
Ad Operations Manager Resume
Summary : As an Ad Operations Manager, works closely with the IT department in deciding suitable online advertisement platforms and strategic advertisement approaches on each of the platforms. Also liaises with senior operations management in strategy creation and key departmental decision-making.
Skills : Documentation, Listening skills.
Description :
- Managed day-to-day ad operations activities, including trafficking, troubleshooting, and performance analysis.
- Collaborated with clients and internal teams to gather requirements, set campaign objectives, and ensure successful campaign execution.
- Developed and implemented standardized processes to streamline ad operations workflow, resulting in a 20% increase in efficiency.
- Conducted A/B testing on ad creatives, targeting strategies, and delivery methods to optimize campaign performance.
- Provided technical support and troubleshooting for ad-related issues, ensuring timely resolution.
- Worked closely with Account and Sales teams to ensure a streamlined approach to campaign launch, reporting, and execution.
- Established best practices for ad operations workflow, monitored and solved campaign-related issues, and collaborated with internal teams to test new ad formats, placements, and any other performance levers.
Experience
7-10 Years
Level
Management
Education
Bachelor's degree in Digital Marketing
