Director of Marketing Communications Resume Samples
Marketing Communications Director develops and implements global marketing communication strategies for the company. Apart from taking overall responsibility of the marketing communications department, these directors include these essential duties in the Director of Marketing Communications Resume – directing and developing marketing communication initiatives, establishing internal and external communications strategy, ensuring success of communication campaigns, managing brand consistency and delivery across the country, building and managing budgets, actively leading the marketing and communication team, managing relationship with vendors, collaborating with development and sales team, managing contract negotiations and developing effective relationship with editors and reporters.
The minimum qualifications expected on the resume include – marketing communications expertise, deep knowledge of B2B and B2C campaigns, working knowledge of web content management tools, proficiency in MS Office, familiarity with Google analytics and SEO, experience with various online marketing campaigns and good presentation skills. A college degree or Post graduate degree in the field of marketing, communications, advertising or Public relations is the eligibility criteria.
Summary : Experienced professional with exceptional leadership skills and an outstanding record of innovation and motivation, offering over 15 years of professional marketing, editing, and public relations experience. Able to multi-task efficiently, working in fast-paced environments demanding strong organizational and interpersonal skills. Trustworthy, confident, detail oriented and committed to exceptional customer service.
Skills : Marketing, Branding, Lead Generation, B2B, Budgeting
Description :
Charged to effectively manage the marketing and communications department, promoting and supporting the vision and mission of the academy and college.
Supervise staff of one (1) In-house and four (4) freelance employees, with an operating budget of $1.8m. Serve as a member of the executive team.
Developed formal 18-month business plans establishing strategic goals and objectives with budget process linked to planning.
Embrace best practices, critical thinking, innovation, and entrepreneurial spirit with the focus to improve bottom-line results.
Implement and monitor institutional graphics standards for the school.
Instituted industry best practices; timely communications to all constituents, increase the level of communication and encourage the school community to speak with one voice.
Upgraded level of timely communications using social media outlets (Facebook, Twitter, Vine, Pinterest, Instagram, etc. ) and enhanced annual "academic year-in-review" magazine for alumni, family, and friends of VFMAC.
Identified that website was not functional or meeting branding, recruiting or communication needs.
Redesigned website with outsourced web design team, instituting secured gift capability via the web and improving site functionality.
Experience
10+ Years
Level
Senior
Education
BA Communications
Director of Marketing Communications Resume
Headline : Experienced Director of Marketing Communications with a demonstrated history in Negotiation, Budgeting, and Advertising. Highly versed in Travel Coordination, Event Planning, Executive Assistant, Accounting, Human Resources and Team Building. Expert problem solver, extremely organized, comfortable wearing many hats and enthusiastic team builder.
Skills : Marketing, Fund Raising, Budgeting, Media Relations, Employee Engagement, Microsoft Office, MailChimp, Constant Contact, Content Marketing, B2B, Website Design, Communications, Community Relations
Description :
Does an incredible job of engaging with internal staff and external consultants to execute departmental goals, provide continuous communication and coordination as required to meet output and outcome goals, being optimistic to build a positive team spirit.
Responsible for the development of organizations name branding, website, sales and marketing materials, strategic planning and messaging, and public and media relations efforts.
Led a collaborative process with third-party vendors, internal staff, and community partners to develop, implement, and, measure the effectiveness of all marketing initiatives including digital marketing, publications, collateral advertising, trade shows, partnerships and special events promoting visibility across Ohio.
Increased membership to more than 22,000 in two years by working with key partners to drive on-brand, on-budget project completion.
Managed contracts from development to strategy design and activation.
Led the creation and development of the in-health website, managing content, SEO, mobile optimization, and analytics while reaching nearly 50,000 new users during the 3-month open enrollment period.
Managed print advertising, PR/media and direct mail that expedited the adoption of the brand after several competitor acquisitions.
Created, communicated, and implemented the digital components of marketing campaigns to support the company's promotional strategy.
Experience
5-7 Years
Level
Executive
Education
BS
Director of Marketing Communications Resume
Headline : Highly accomplished, deeply driven, Marketing & Communications Director with a background in company marketing, customer service, program development and company growth looking to further expand my work experience utilizing my Bachelor degree in Communications.
Skills : Marketing Strategy, Campaign Development, Public & Media Relations, Social Media Marketing, Content Marketing, Email Marketing, Advertising, Website Development, Website Management, Graphic Design, Event Planning, Brand Awareness, Brand Management, Budget Management, Project Management, Professional Writing, Research & Analysis
Description :
Spearheaded the inception of the company's marketing department during a period of transition and corporate growth.
Assumed comprehensive department responsibilities while reporting directly to the President and Founder/Owner.
Hired, managed and developed marketing department staff consisting of the social media special events manager and graphic designer.
Established consistent brand standards and messaging for all three concepts to align with corporate values, culture and business development goals.
Responsible for the strategic conception, coordination, and execution of quarterly marketing plans and campaigns at the local, regional and national levels with the primary goal of increasing sales and profitability.
Developed and maintained master strategy and tactical timeline of all key marketing tasks, activities, and deadlines. Responsible for ensuring all deadlines are met.
Designed and implemented internal social media systems, management procedures and marketing strategies across all relevant digital platforms to reflect current trends. Achieved a 622% increase in total average organic reach on Facebook alone.
Directed the development of the glazed infused website with responsive design and online ordering functionality to drive sales. Wrote SEO-focused page content for the entire site.
Experience
5-7 Years
Level
Executive
Education
BA
Marketing Communications Director Resume
Summary : Accomplished senior marketing professional with broad experience encompassing strategic planning, brand development, qualitative and quantitative research, customer relations, community outreach, direct mail and email marketing, public relations, data-driven marketing, and content development. Award-winning writer/blogger. Public speaker on a variety of topics, including branding, social media, digital marketing, community engagement, and data security.
Skills : Communications , Marketing , Market Research , Social Media , Email Marketing , Website Development , Content Strategy
Description :
Created and implemented marketing tools to motivate and lead geographically dispersed teams that consistently exceeded corporate objectives and increased revenues as well as effectively worked with cross-functional teams and built productive alliances with other related marketing partners to further our clients' marketing opportunities.
Additionally, managed successfully annual in-house budgets as well as our client's budgets and forecasts to ensure proper allocation of resources across all marketing platforms.
Crafted solutions and business efficiency by developing strategies and marketing tools to support national and international projects as well as effective product integration, funding, and sponsorships for non- profit organizations and acquisition projects.
Executed and produced in English and Spanish infomercials, commercials, trade shows, community outreach events and live concerts.
Spearheaded market research initiatives for special product campaigns using social media, multi-channel marketing strategies, and blogs.
Negotiated media buy, distribution contracts and compiled marketing demographics research analysis.
Orchestrated and marketed comprehensive campaigns for e-commerce, web communications, brand and consumer packaged goods.
Created bilingual press releases, develop a monthly newsletter, wrote copy for PSA, commercial scripts, and designed Ad promos.
Collaborated with writers, editors and producers on marketing online projects and ad campaigns.
Experience
10+ Years
Level
Senior
Education
BBA
Director of Marketing Communications Resume
Summary : Marketing and Communications Director dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building, and management.
Skills : Advertising, B2B, B2C, Direct Marketing, Marketing
Description :
Selected to represent marketing group on the company's core e-business team, a cross-functional team that steered web strategy and managed implementation of key online projects.
Managed campaigns that generated over 7,000 leads and $11 million in new sales with specialty direct mail, print advertising, and email marketing.
Responsible for Americas branding, corporate communications and product marketing support for a fortune 200 distributor of electronic components, technology solutions and logistics solutions.
Bringing together over 300 key clients and business partners for 4 days of education, entertainment, product demonstrations and focus groups.
Designed and developed a broad array of professional presentations and materials.
Led continuous advancement in targeting, personalization, and template development with multiple business teams and other internal customers.
Executed "best practices" in social media marketing strategy increasing Facebook "likes" followers by 300%.
Established maintained a consistent brand image across all marketing promotional channels.
Experience
10+ Years
Level
Senior
Education
BA
Director of Marketing Communications Resume
Headline : Results-based leadership experience in marketing, communications, and design with a focus on branding, product development, print and digital advertising, and marketing campaigns. Award-winning game inventor and product development specialist. Reputation for conceiving, developing and managing strategic branding and marketing programs that increase visibility, status, and impact on local, national and international target audiences.
Develop strategy and manage execution for marketing communications, including brand awareness, public relations, advertising, social media, and customer communication.
Recruited and promoted twice to plan, develop, execute, and oversee marketing, communication, and promotions initiatives.
Develop a long-term communications strategy while providing oversight and direction to short-term campaigns as a direct report to the Vice President of Marketing and Development.
Provide leadership and direction to a graphic design marketing manager to achieve all objectives.
Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs.
Developed press releases, media profile pitches, executive messaging, and speaker interview support. Also acted as designated spokesperson with the media.
Reconfigured advertising strategy for lead generation, resulting in highest response level in company history.
Experience
5-7 Years
Level
Executive
Education
BS
Director of Marketing Communications Resume
Headline : A highly focused, organized, independent, detail-oriented communications lead with extensive experience in marketing and communications, graphic design, technical writing/editing, project management, and possessing exceptional strategic, creative, and interpersonal skills.
Skills : Graphic Design, Video Editing, Photoshop, Illustrator, In Design, Quark, Wordpress, Microsoft Office Suite
Description :
Leads the external and internal marketing communication strategies for a $7 million nonprofit with five locations in four counties.
Develops a marketing plan and content for financial development and membership acquisition campaigns. Content includes: tv commercials, radio copy, direct mail, email content, annual reports, donor request letters, board presentations and fundraising materials.
Manage and oversee all print projects including newsletters, annual reports, brochures, and all event collateral such as save the dates, invitations, and programs.
Generates media coverage by writing the news release and pitching press outlets.
Supervise in-house graphic designer, marketing collateral production and broadcast vendors.
Developed an integrated marketing membership campaign which resulted in the organizations largest monthly sales to date. Marketing campaign surpassed the sales goal by more than 30%.
Supported chief marketing officer by leading the media relations and social media strategies for a $67 million nonprofit with 21 locations in six counties and more than 1,000 employees.
Wrote and planned the storyboard for on-mission, a CEO monthly e-newsletter distributed to internal and external stakeholders, alumni and prospects.
Leads training sessions to educate staff on communication best practices.
Experience
5-7 Years
Level
Executive
Education
BS
Director Of Marketing Communications Resume
Summary : Content and digital marketing expert, storyteller, speaker, and multimedia producer with more than 15 years of experience in developing, distributing and measuring B2B and B2C lead generation campaigns.
Skills : Publishing, Powerpoint, Photoshop, Wordpress, Marketing, Communications, Web Design, Project Management, Social Media Marketing, SEO, Indesign, Creative Suite, Strategy Development, Product Development, Product Marketing, Branding, Brand Development, Brand Management
Description :
Developed strategies that helped to triple company B2B sales in 15 years, from $100 to $300 million.
Grew the company brand by emblazoning a consistent message through 78 different media, juggling up to 50 projects at a time.
Helped penetrate $20 million in key accounts with creative sales promotion campaigns still talked about today.
Saved money by converting phone sales to 67% in internet sales in just 4 years through interactive web design winning us best industry website.
Met marketing budgets annually, and negotiated up to 22% additional co-op funds.
Played the roles as an Executive team member, Chief Marketing Strategist, Change Agent and Brand Evangelist, as the voice of the company and CEO in speeches writings.
Designed captivating "infotainment" exhibits which broke sales records, winning best display 4 years in a row, as showcased in Exhibitor magazine.
Created and launched all company events, from wow VIP visits to 3000-person open houses, flawlessly.
Launched social media campaigns engaging 4,500 customers within 3 years (20% of our customer base).
Experience
10+ Years
Level
Senior
Education
BA
Director of Marketing Communications Resume
Summary : Marketing communications director with a proven ability to manage teams of graphic designers, copywriters, developers, and communications professionals to coordinate complex business development, marketing, branding, and public relations initiatives from inception to launch.
Skills : Fundraising, Adobe CC, Marketing Communications, Microsoft Office, Media Relations, Social Media Marketing, Crisis Communications, Web Development, Publishing, Public Relations, Special Events, Video Production
Description :
Develop, implement and evaluate a comprehensive, integrated annual marketing plan, including budgeting.
Develop a program for communicating Jags plans, activities, and performances to the media.
Oversee the development and production of all materials used to support jags public relations, marketing campaigns, and social media campaigns.
Plan and implement all aspects of season subscription and renewal campaigns including Jazzoo! Summer concert series.
Work closely with the executive director and other designated staff in long-range planning for the organization; prepare budget projections as needed and discuss the potential impact of marketing new programs.
Recommend marketing policies and promotion strategies to the executive director and the board with the goal of reaching the new audience.
Ensure that all new promotions and communications demonstrate the highest standards of professionalism and ethical conduct.
Experience
10+ Years
Level
Senior
Education
BS
Director Of Marketing Communications Resume
Summary : Proven Marketing Professional with extensive experience in Communications, Copywriting, and Product Development in a high technology environment. Expert in identifying market trends, customer needs, and developing product roadmaps with an emphasis on speed to market and profitability. Deliver your message with clarity and impact, increasing the demand for your organization's offerings.
Skills : Graphic Design, Advertising, Marketing Communications, Integrated Marketing, Website Development, Social Media Marketing, Healthcare
Description :
Managed and directed all B2B and B2C marketing collateral and communications for North America and Europe for a medical aesthetic device company.
Directed message development and creative efforts to meet advertising objectives while ensuring FDA regulatory compliance for both B2B and B2C audiences.
Led implementation strategies to ensure a strategic approach to search engine optimization/Adword/PPC marketing campaigns and other digital activities for the company and its products.
Measured the impact of communication and marketing strategies through qualitative and quantitative methodologies.
Developed and implemented an effective public relations campaigns, including writing and distributing press releases, along with maintaining an updated contact list of key media members.
Crafted engaging print/web-based content and graphic identity for advertising campaigns, promotions, and emails.
Managed internal communications programs designed to inform and inspire more than 1,500 employees in North America and Europe.
Developed and managed online marketing campaigns to effectively drive brand awareness, engagement, and traffic to social media and targeted landing pages.
Supported the Chief Research Officer with the preparation and publication of articles in peer-reviewed journals and publications.
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