As the Head Of Marketing, the professional will undertake the responsibility for heading and guiding the market department and its members. The job description entails overseeing the overall business marketing processes and executing all other tasks that are listed on the Head Of Marketing Resume – evaluating and developing marketing strategies and techniques; planning and directing the marketing efforts of the organization, communicating marketing plans; developing pricing policies by working alongside sales department, supporting sales, producing ideas for promotional events; monitoring the progress of staff; allocating resources, managing marketing campaigns and executing new product launches.
The most sought-after skills include – passion for marketing and sales; exemplary communication skills; creative skills and interpersonal skills. Other skills include staying updated with the latest marketing techniques and online marketing tools; and a solid grasp of marketing database and CIM familiarity. Eligible candidates should depict on the resume a degree in marketing or business administration.
Summary : Experienced integrated marketing communications executive with a proven track record in launching new programs and departments. Deep expertise in demand generation, PR, content marketing, product marketing and research. Built a team of integrated product marketers for Bloomberg. Went from 2 headcount to 28. 5 years of PR agency experience. Started Oracle's first analyst relations and market research department for Asia. MBA from University of Chicago Booth School of Business.
Skills : Languages, Public Relations, Sales & Marketing.
Description :
Founded member of Bloomberg's first marketing department in Asia.
Recruited a team of 17 direct reports with a .2% staff turnover over 5 years, and provided regional leadership for a broader team of professionals from PR, events and the internal design agency in a matrix organization.
Created integrated marketing plans to support business unit objectives of demand generation, retention and cross-selling for Bloomberg's financial product.
Reported to business stakeholders with metrics and ROI justification for annual zero-based budgeting calculations.
Annually increased headcount and budget based on business results.
Started with 2 headcount and $200K.
Grew the department to 28 people and $5M.
Worked with global functional experts to establish processes and policies for all aspects of marketing, including: budgeting, planning, brand management, social media, digital, events strategy and content marketing.
Experience
7-10 Years
Level
Management
Education
MBA
Jr. Head Of Marketing Resume
Objective : Head of Marketing is responsible for the sales and marketing activities, including product planning, product development, and marketing. This includes managing the sales force to fulfill sales goals and driving revenue growth.
Skills : Management, Organizing.
Description :
Negotiated with distributors of movies and number of showings (movies booking), making quarterly showings schedule, settling disputes with distribution organizations.
Visited to the Russian and international film markets.
Updated all necessary records accurately and completely as required by law, district policies and school regulations.
Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Planned, prepared and delivered instructional activities that facilitate active learning experiences.
Provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Maintained research database by identifying and assembling marketing information.
Experience
2-5 Years
Level
Junior
Education
Bachelor's
Head Of Marketing I Resume
Objective : Forward-thinking, results-driven marketing professional with over 20 years of integrated marketing and demand generation experience. Drives thought leadership, influence and marketing innovation strategies to effectively reach the marketplace. Excellent internal and external communication skills with executive sales and marketing stakeholders, customers, partners and colleagues.
Skills : MS Office, Management.
Description :
Developed and executed the annual strategic marketing plan for SAP's largest Channel Partner delivering the programs and activities to support pipeline generation and revenue targets.
Included demand/lead generation, content development, SEO, social media, event management, public relations and management of a $1+ million budget.
Built strategic relationships with SAP Channel Marketing and SAP Regional Marketing to jointly develop successful marketing programs that results in more than $1 million SAP license revenue annually.
Helped grow company from $25m to almost $200m today.
Consistently produced a 5-7% lead rate by analyzing program results and ensuring a closed-loop analysis is conducted to continually improve.
Increased itelligence following by 32% YOY by developing and implementing an integrated social media strategy for Facebook, Twitter, LinkedIn and company blog.
Improved the lead-to-opportunity conversion rate by 25% by implementing Marketo - a marketing automation tool.
Oversaw development, production, and distribution of relevant content materials including ebooks, white papers, infographics, videos, etc.
Experience
2-5 Years
Level
Junior
Education
Bachelor's
Head Of Marketing II Resume
Headline : To define and lead the global sales operations team, oversee that teams execution, as well as provide leadership and support to strategic business improvement initiatives and acquisition integration projects
Skills : Management, Organizing.
Description :
Develops a marketing strategy which lifted registrations by 1.5 million at <$3 CPA (ARPU:$20); travel to Korea to present plans to CEO.
Conceives, creates and executes revolutionary online community, "MapleStory Mob" - generating 50,000 active members, 5 million impressions, 175,000+ viral views and 200% social media growth.
Creates tournaments, contests and in-game events; manage Q&A, player feedback, activities, newsletters, articles, forum posts and site content updates.
Schedules and runs tournaments, contests, chats and in-game events; support forums, blogs and content sites.
Works with game developers to provide usability feedback, patches, and plan item releases.
Conceives and executes profitable co-advertising, co-marketing, sponsorship and promotion strategies; produce key creative messaging, lifecycle marketing and distribution plans.
Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
Experience
5-7 Years
Level
Executive
Education
Bachelor's
Head Of Marketing III Resume
Summary : Drive the ultimate growth and revenue strategy for the business, partnering with Data Science, Ad Tech, and Product to build innovative platforms and systems in providing our customers with an unforgettable, world-class experience.
Skills : Marketing, Claims Processing, Insurance.
Description :
Leads a team of 10+ reports to manage the Remarketing and Retargeting channels across Wayfair
Manages and optimizes multi-million dollar budgets to meet ROI goals and grow the business
Spearheads the formulation and implementation of our personalized marketing strategy
Drives post-ad on-site experience across all brands, partnering closely with our Storefront team
Identifies future expansion opportunities and help set the vision and strategy for Remarketing and Retargeting and for Digital advertising more broadly
Partners closely with external vendors, including Google and Facebook, to test new growth products and advertising tools, and influence their strategic roadmaps
Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
Experience
7-10 Years
Level
Management
Education
Bachelor's
Associate Head Of Marketing Resume
Headline : Head Of Marketing professional with a concentration in marketing/SEO, and the executive director of OnLife Prevention Organization, Inc. In regards to marketing background, specialize in both SEO and ad campaign set up and optimization (Google, Yahoo, Bing). Experience in social media marketing which has seen up to a 500% increase in followers on Facebook, Twitter, and blogs.
Skills : Website Design, Graphic Design, Internet Marketing, SEO, SMN, SMO.
Description :
Managed marketing department resources to source B2B and B2C leads for various IT and technology solutions.
Increased clicks 47% and yielded a 35% decrease in cost per lead for Google Adwords and Bing/Yahoo ads.
Implemented new CRM marketing automation with custom campaigns, email marketing automation, and more.
Oversaw entire website functionality implementing best SEO practices and ensuring internal lead generation.
In charge of email, web inquiry, and phone line integration with CRM to ensure lead lifecycle transparency.
Increased lead count to highest in 3 years for the entire company across all three divisions increase .
In charge of entire website overhaul for updated responsive template and use new company branding strategy.
Implemented and improved social, PPC, blog views, and traditional marketing lead generation for entire company.
In charge of entire marketing department and managed a team of three to execute daily projects.
Experience
5-7 Years
Level
Executive
Education
M.A.
Lead Head Of Marketing Resume
Summary : Energetic, hardworking professional seeking to obtain a challenging and rewarding part time Head Of Marketing position within a company that is conducive to professional growth & development.
Skills : Editing, Research, Microsoft Office, Social Media Management.
Description :
Develops and leads the execution of a content and channel strategy for the Venmo brand.
Builds, leads and motivates social media marketing team to execute with speed and creativity.
Partners with cross functional teams to ensure that all work is grounded in community understanding, data and insights and is structured to deliver data-driven results.
Builds and leads measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business value.
Ensures that the editorial agenda serves our growing community.
Builds exposure, both on the Venmo platform and across key social channels , by leveraging relationships with cross-functional teams to further the reach and fame of our content.
Analysis of cultural, community, media and market trends to inform strategic and creative development for content.
Develops approach for moderation working with external partners, specifically tonal guidelines, response framework and measurement.
Experience
10+ Years
Level
Senior
Education
Bachelors
Head Of Marketing/Supervisor Resume
Headline : Successfully launched and marketed the opening of the website and continue to volunteer as part of their marketing team on and off line. Developed and promoted Roger Alan Cards to generate 30,000 hits on average monthly.
Skills : Management, Organizing.
Description :
Coordinates and facilitates team meetings.
Provides back up for other assistants in the office as needed.
Opens and maintains client accounts.
Prepares reports and financial reviews.
Processes expense reports.
Manages team calendar.
Prepares and maintains team bios, brochures and other relevant materials to remain compliant to firm standards.
Assists clients in reconciling monthly statements.
Experience
5-7 Years
Level
Executive
Education
Bachelor's
Sr. Head Of Marketing Resume
Summary : Directly accountable for maximizing revenue, engagement, and lifetime value for our customers through display and social media advertising. Leveraging sophisticated models to pinpoint precise moments to deepen our connection with customers.
Skills : Marketing, Management.
Description :
Identifies key moments to activate the Whatsapp brand across the global cultural calendar through a mix of content, partnerships and campaigns - with a view to establishing long standing cultural programs.
Becomes a champion of the community, making sure our content reflects the values and needs of our community.
Oversees the development of social strategy across owned channels including the development of the website. Understand the social presence of the brand and constantly suggest ways to better position to the world.
Partners with cross-functional teams including insights, analytics, community operations, content operations, communications and media teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results.
Leads the development and execution of global editorial and cultural strategy.
Develops, supports, builds and Inspires a team of in-house editorial, social and culturally minded marketer
Develops and leads the execution of content for the WhatsApp brand in partnership with internal creative teams, communications, content operations, outside agencies and cross-functional partners.
Experience
7-10 Years
Level
Management
Education
MBA
Head Of Marketing Resume
Objective : Extensive Marketing, Analyst Relations, Public Relations and Sales/Account Management experience in the financial services arena, specifically around technology solutions, trading platforms, market data, securities finance, tax reporting, risk and futures. Excel in traditional, digital marketing and public relations through successful go-to-market strategies utilizing Webcasts, Podcasts, Events, Social Media and Thoughtware.
Responsible for leading marketing efforts for the Securities Finance business unit globally, as well as Trading, Risk.
Led efforts on initiatives including Analyst Relations, Podcasts, Webcasts, Collateral, Whitepapers, Event Management, Prospecting, Websites and other marketing-related activities.
Focused on Derivatives, Risk and Trading Systems exposure to the external marketplace with the goal of building brand, eminence and strategic product positioning.
Provided strategic plan to present SunGard Capital Markets and Investment Banking as a true "thought leader" in the software vendor industry via quarterly Whitepaper.
Produced, scripted and hosted successful Podcast Series from start to fruition.
Responsible for all Analyst Relationships, including the planning of SunGard Analyst Relations Day.
Worked closely with organizations such as Forester, Datamonitor and Aite Group.
Managed events across Americas with organizations such as PRMIA, RMA, IMN and SIFMA.
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