As a Marketing Campaign Manager, the person takes responsibility for planning and executing the marketing campaigns and ensures that it meets the goals of the marketing team. The job description entails overseeing and scheduling everything right from audience segments to customer-facing. Other specific duties are listed on the Marketing Campaign Manager Resume as – revising marketing campaigns, recruiting, and managing contracts, overseeing the content quality, ensuring content created is accurate and error-free; assessing and reporting on the results of campaigns, and implementing improvements where necessary.
To be successful, the person needs experience in managing digital, print, and TV marketing campaigns. Other crucial skills include – the ability to work under pressure, a good understanding of current marketing trends, proven experience in managing B2B and B2C campaigns, and a good knowledge of current marketing trends. While a bachelor’s degree in marketing is a must, possessing a post-graduate qualification may be desired.
Objective : Marketing Campaign Manager is the primary point of contact with the company's marketing and design teams. Responsible for creating and managing creative campaigns, maintaining a creative process, and developing marketing materials.
Skills : Proficient in Adobe Photoshop, InDesign, and Final Cut Pro software applications., Significant experience with Microsoft Word, Excel, Powerpoint, and Prezi applications.
Description :
Presented Drove and managed 10 cross-team campaigns valued at $84M+ in combined potential revenue.
Actively Qualified all inbound and outbound leads and maintained corporate salesforce database Established and revised project strategies to meet continuously changing needs and requirements.
Managed deliverables and communication, ensuring project completion on time and within budget.
Fostered and retained customer base by developing and implementing end-to-end Customer Relationship Management (CRM) campaigns, in collaboration with Modality Business Units.
Maintained rapport with assigned regions, regional managers, field sales, product specialists, and field service engineers to instill intimate knowledge of Philips products.
Evaluated MR market information to creatively execute competitive sockets, leading to territory growth, upgrades, and improved product recognition.
Delivered recommendations and feedback to MR field marketing and sales.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Fine Arts In Design
Marketing Campaign Manager Resume
Objective : Marketing Campaign Manager professional with extensive experience in marketing strategy and execution, demand generation and marketing campaign management at startups and Fortune 500 companies with a focus on B2B technology. Outstanding ability to translate complex technical concepts into clear, simple, targeted language.
Responsible for development, management, and measurement of Seagate Cloud Systems and Electronic Solutions marketing demand generation campaigns.
Supported $12 million pipeline contribution goal through development of comprehensive integrated marketing campaign.
Collaborated closely with product marketing, product management and sales to understand industries and personas and develop content focusing on key pain points for each persona in each industry.
Developed/wrote marketing content that translated highly technical subject matter into clear, understandable language for a variety of audiences.
Marketing Programs Manager/Demand Generation Generated $600,000+ in sales and $2 million+ in projected revenue through development of comprehensive demand generation program schedule.
Generated nearly $1 million in sales and $5 million+ in opportunities through webinar programs.
Grew prospect webinar attendance to 300 to 500 registrants per event through effective program development and promotion.
Experience
2-5 Years
Level
Junior
Education
MBA
Marketing Campaign Manager Resume
Summary : Sixteen-year marketing veteran experienced in multiple aspects of marketing and analysis for Fortune 500, middle market, and small companies. Proven campaign creator, client manager, research planner, and analyst. Skilled establisher and enhancer of processes and controls. Developer of timely and meaningful product and market information. Strategic thinker with polished communication, presentation, and problem-solving skills. Focused self-starter with a real will to get the job done right.
Skills : MS Office, Analysing Skills.
Description :
Provided of employer and vehicle dealership information solutions with 60 years of experience.
Served more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and approximately 26,000 vehicle dealerships.
Successfully drove conception and execution of digital and direct mail marketing solutions.
Analyzed clients' business marketing initiatives and provided solutions to improve sales, client retention, and loyalty.
Retained and grew relationships with internal and external clients at all levels of business.
Utilized churn, satisfaction, and usage metrics for customer satisfaction programs.
Designed, implemented, and analyzed over 700 direct marketing campaigns for more than three dozen assigned clients.
Experience
10+ Years
Level
Senior
Education
MS
Marketing Campaign Manager Resume
Headline : Over 5 years of experience in a broad spectrum of Project Management with emphasis on Agile, customer engagement, and process streamlining. Expertise includes Creating a Marketing Campaign - Impacts sales results by developing, supporting, and executing field marketing and segment activities. - Executes Marketing campaigns and Plans Events depending on expertise.
Skills : MS Office, Managing Skills, Supervising Skills.
Description :
Worked with various corporate/field-marketing managers to determine appropriate customized programs and strategies for various market segments.
Interviewed and Onboarding new hires.
Trained, Cross-Trained, and taught new hires and other leaders on campaigns.
Driven Impacts to the team in form of presentation/public speaking.
Participated in developing relationships with outside production companies.
Shaped and refined clients' digital and direct marketing strategies through careful analysis of campaign data.
Guided departmental policies and procedures with timely contributions to multiple Special Projects Teams.
Experience
5-7 Years
Level
Executive
Education
GED
Marketing Campaign Manager Resume
Objective : As a highly motivated individual, Looking for a generally fast-paced position to increase my skills in business while generating profits for my employer, and at the same time, creating pleasant working conditions for myself and other associates.
Skills : B2B Marketing, Marketo Marketing Automation, Salesforce CRM, Lead Generation Programs, Event Management, Email Marketing, Digital Marketing, Project Management, Proposal Coordination, User Experience, Personalization, Web Specialist, Web Migration.
Description :
Created and maintained database promotion codes.
Implemented and deployed email marketing campaigns.
Assisted with problem resolution and maintenance requests.
Extensive expertise in marketing price negotiations.
Reviewed and processed daily invoices to ensure proper payment.
Coordinated with users, partners, or internal teams to identify system improvements and/ or modify existing processes.
Researched and reported various aspects of the business.
Experience
2-5 Years
Level
Executive
Education
Diploma
Marketing Campaign Manager Resume
Objective : Ensuring campaign metrics were met through continuous optimization, and also Providing reporting and analysis for clients with recommendations to optimize campaign performance.
Completed complex data mining and analysis geared at identifying new business, ROI growth potential, and gaining competitive intelligence.
Authored creative ad copy and strategically build keyword lists aimed at attracting audiences from specific demographic markets.
Leveraged A/B multivariate tests to highlight creative improvement opportunities along with an insight into market temperature trends.
Designed tactical reports aimed at providing KPI statistics to decision-makers in an easily interpretable format.
Utilized optimization/analytics tools, as well as feedback capture, points to highlight focus areas for campaign performance enhancements.
Resulted led to 30% growth in daily new client attainments, 50% increase in web traffic, and consistent ad placement in the top 3 spots across Google, Bing, and Yahoo.
Developed cost spreadsheets associated with Marketing Campaigns.
Experience
2-5 Years
Level
Executive
Education
GED
Marketing Campaign Manager Resume
Objective : Marketing Campaign Manager with a passion for the digital realm. Deep expertise in using global websites as an effective acquisition engine and optimizing them to drive engaging and effective customer experiences. A strategic and creative mind with proven skills to turn data into actionable strategies. A proven leadership record is an ambiguous and fast-changing environment. Combining.
Skills : Demand Generation, Digital Marketing, Marketing, Marketing Automation, Program Management, Marketing Communications.
Description :
Improved campaign set-up resulting in lower cost, higher efficiencies, and faster time to market.
Established new scalable process and tools for marketing and campaign planning, execution, and reporting.
Database optimization led to 30% more addressable market and 50% less direct mail returns and email bounces.
Improved demand-/lead-management process increasing volume of leads and turning leads into qualified sales opportunities.
Developed multi-channel marketing programs to generate leads and sales opportunities.
Represented EMEA in global campaigns to increase local adoption.
Developed, executed, and tracked nurturing lead treatment, and pipeline acceleration programs.
Experience
2-5 Years
Level
Executive
Education
Master In Business Administration
Marketing Campaign Manager Resume
Objective : Collaborating with the Product Marketing, cross-functional (Social, Search, Display, Email/Engagement, Creative Studio teams), and regional marketing teams to deliver effective marketing communications to meet the business objectives.
Skills : Managerial, Account Management, Journal Entry, Pallet Jack, Hand Truck, Problem Solving.
Description :
In charged of handling the company's top 20% revenue-generating accounts.
Renewed contracts and set up a new promotions with existing business accounts that are aligned with forecast revenue goals.
Promoted from new business acquisition to top 20% existing business 100% to goal 8 straight months Skills Used Great pitch Cold Calling skills.
Kept audiences apprised of latest company developments by producing monthly prospect and customer newsletters.
Defined project scope and messaging and identified new/emerging market opportunities in partnership with marketing and field managers.
Improved product awareness by interfacing with healthcare institutions nationwide.
Managed partnership for Travel vertical.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Science
Marketing Campaign Manager Resume
Headline : To obtain a full-time career that is financially rewarding with benefits and advancement opportunities. Self-motivated Goal-oriented Communication Self-motivated Goal-oriented Communication Administrative Assistant Positive Attitude Strong Work Ethic Administrative Assistant Positive Attitude Strong Work Ethic.
Skills : MS Office, Desktop Publishing, Marketing, Social Media Marketing, Photo Editing.
Description :
Responsible for the set-up, launch, promotion, and reporting of strategic marketing campaigns, including e-blasts, display advertising, and email marketing, across multiple media channels.
Managed all facets of email marketing including, developing and executing email marketing campaigns, audience segmentation, A/B testing, and preference management.
Supported sales team and PBP Media business development initiatives through various marketing channels including lead generation, statistical analysis, and promotional efforts.
Designed and executed HTML templates for promotion.
Served as a vital contributor to the division's highest-grossing year in email lead generation.
Through growth and trust of colleagues and clients, earned increased opportunities for client interactions, as well as a creative contribution on external projects.
Liaisoned position with the Campaign Development team to create segmented data lists utilizing UNICA and Teradata campaign management software.
Experience
5-7 Years
Level
Executive
Education
GED
Marketing Campaign Manager Resume
Headline : Hands-on, driven marketing leader with proven experience in strategic and tactical marketing, ROI demand generation programs, social media, event planning and supervision, advertising, sales, and client relations, project and budget management, and new product introductions. Passionate about helping businesses find new and creative ways to grow their market share by ensuring positive messaging and media exposure.
Skills : Strategic And Tactical Marketing, ROI Demand Generation Programs, Social Media, Event Planning And Supervision, Advertising, Sales And Client Relations, Project And Budget Management, New Product Introductions, Etc.
Description :
Planned and integrated direct marketing campaigns for 8 infrastructure and application management distributed and mainframe product lines.
Tracked and reported metrics for all online and print lead generation campaigns with offers including, webinars, events, newsletters, collateral, sales tools, and telemarketing services.
Drove product quarterly newsletters for customer nurturing including writing, executing, and reporting.
Redesigned tools and content for marketing campaigns to use for field and sales enablement.
Analyzed online metrics to enhance PPC, open rates, and ensure we are leveraging the best offers.
Redeveloped all line of business BMC web pages for consistent design, messaging, and content.
Worked closely with Customer Insights and Experience, Loyalty Marketing and Social Media, develop highly targeted, direct response campaigns (email, direct mail, Catalina, and Facebook) to meet respective business unit goals.
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