Marketing Liaison Resume Samples

Description :

1. Performed wide-ranging functions spanning graphic design, print coordination, website content management, e-commerce support and other marketing-related duties.
2. Diligently compiled content for Seawide’s annual catalog of over 450 pages and coordinated with over 50 vendors regarding catalog submissions.
3. Increased catalog efficiency by implementing design merge third-party plugin to automatically update item pricing and descriptions.
4. From a small, local printer to an online global printing service, eliminating the cost of a third party shipper, streamlining operations.
5. Proofed process allowing catalog work to be performed across multiple offices at Seawide concurrently.
6. Created business cards for the management team using Adobe  InDesign.
7. Maintained the quality of item images featured on the Seawide website.
8. Kept customers aware of current manufacturer rebates on the company website.
9. Took it upon me to to clean up inconsistencies in the descriptions of products ensuring the professionalism of the company website.
10. Facilitated operations between Marketing, IT, and external printing companies.

Experience

10+ Years

Level

Consultant

Education

Post Graduation

Description :

1. Increasing overall referrals by 30% a month developing relationships with case managers focused on patient care.
2. Responsible for developing and implementing strategies which increased admissions by 20%.
3. Creating a wound care program by partnering with hospitals and MDs increasing wound care referrals by 37%.
4. Responsible for evaluating effectiveness and cost-benefit of marketing tactics and make recommendations to alter strategies.
5. Reviewing the census management practice guidelines, analyzing the trends and taking action to avert deterioration of market share.
6. Responsible for developing marketing tools for facility and region within budgetary constraints.
7. Extremely successful in creating relationships across all C-suite executives which resulted in an increase of 5 new partnerships.
8. Coordinating external marketing of facilities within the community through collaboration with health providers and organizations.
9. Planning and overseeing the execution of the community based promotional events, open houses, and educational seminars.
10. Communicating with local media sources to ensure community awareness and education.
11. Reducing the monthly readmissions to hospitals from 15% to 5% by partnering with ITACs.
12. Creating executive private suites and progressive care service program yielding increased profitability over traditional admission types.

Experience

10+ Years

Level

Consultant

Education

BS

Description :

1. Responsible for business development and implementation of the market plan in said areas.
2. Developing the community plans to drive brand recognition and influencing the decision makers for patient referral.
3. Augmenting strong relationships with medical community and local PCP offices for streamlined workflow.
4. Directing daily sales and business development initiatives to grow a thriving home health business/territory.
5. Partnering with clinical liaisons to identifying opportunities for patient referrals.
6. Identifying new referral sources by utilizing appropriate resources at corporate and community levels.
7. Conducting calls and presentations daily and generating referrals by building long-term business partners.
8. Maintaining working relationships with administrative staff of nursing home(s), professional/community contacts, physician offices, discharge planners, and hospitals.
9. Attending after hours-weekend job fairs or community events for company recognition.

Experience

2-5 Years

Level

Junior

Education

Associates

Description :

1. Ensured the accurate representation and assortment of product in stores, online and in advertising through the management of purchase orders and samples.
2. Consistently analyzed and reacted to business trends by strategically selecting appropriate merchandise.
3. Monitored the stock levels, analyzed sell-through, and made recommendations for future product buys.
4. Learned to develop and implement a business plan for a multi-million dollar department.
5. Analyzed the financial data and sold reports to identify trends and business opportunities.
6. Evaluated your findings and made recommendations to influence the business.
7. Strategized with the advertising team to develop a plan to promote your product.
8. Communicated with vendors about sales analysis, price negotiation, and sell-through markdown issues.
9. Achieved sales plan and gross margin target in partnership with the overall division.
10. Partnered with internal stakeholders to grow the business through omnichannel selling strategies.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Responsible for developing neighbors brand by building relationships with medical practices and local businesses and community organizations.
2. Worked autonomously to produce high-quality outcomes and also in a team setting.
3. Created and executed marketing initiatives designed to bring awareness and educate medical providers.
4. Collaborated and engaged across business units to achieve business objectives.
5. Built exceptional relationships with community providers and organizations.
6. Maintained corporate brand guidelines and marketing standards in a fast-paced environment.
7. Responsible for the program operating budgets including; direct mail, sponsorships, and advertising, media.
8. Maintained reports on customer relationship management platform for accuracy and customer initiatives.
9. Identified opportunities to improve business standards with creative solutions.
10. Planned and executed VIP grand opening and various other public events.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Scheduling the events within the community, coordinating with multiple schedules, educating the community about our practice, and selling our practice and products.
2. Finding the most affordable options, developing long-term relationships with individuals and providing an unforgettable customer service experience.
3. Participating in the development of tradeshow and educational conference content and activities.
4. Attending and performing booth staffing duties as required.
5. Assisting in the management of marketing materials in the marketing communications approval process.
6. Entering into the system, monitoring progress and attending the review meetings.
7. Fostering the professional relationships between outlying community physicians and medical staff.
8. Increased patient census 17% through effective marketing to physicians, hospital discharge planners, social workers and case managers.
9. Networking for critical relationships to cultivate new referral sources.

Experience

2-5 Years

Level

Junior

Education

Diploma

Description :

1. Responsible for all hospital branding, business development and marketing initiatives in Southern Illinois, including client management, client discovery, and client development.
2. Lead in directing all service recovery concerns for hospital partners and referrer agencies.
3. Facilitating in developing all creative marketing campaigns to enhance business development activities in southern Illinois.
4. Managing all targeting of key decision makers at assigned hospitals and mental health providers to increase hospital partnerships.
5. Consistently increasing business development activities for outpatient programs through creative targeting strategies.
6. Increasing the referrer base in southern Illinois by understanding the competitors targeting strategies and infiltrating market share in high competitor areas.
7. Re-directing the target market through increased branding in receptive market areas.
8. Executing the marketing strategies and negotiating the local partnerships to bring in more patients to our Hospital.
9. Leveraging and understanding the healthcare market and interpersonal relationships to effectively recapture former clients.

Experience

10+ Years

Level

Management

Education

College

Description :

1. Contacting the referral sources for demographics, history, and face to faces.
2. Collecting the patient demographics, insurance information, and enter into Care Compass or Allscripts.
3. Assisting the marketing team in maintaining relationships with referral sources.
4. Formulating ideas and strategies in order to obtain new clientele and referral sources.
5. Achieving the territory sales goals and objectives by making face-to-face sales presentations to key customers.
6. Generating referral partnerships with hospitals, rehabilitation centers, assisted living facilities, & doctor offices by working closely with primary care, nurse practitioners, & physician assistants.
7. Regularly attending and participating in various, area marketing and healthcare organization meetings and clubs.
8. Providing the clients with ongoing customer support by resolving customer complaints regarding service.

Experience

10+ Years

Level

Consultant

Education

Associates

Description :

1. initiating and driving ongoing marketing and community liaison efforts for three community health center sites.
2. Functioning as a point person for all marketing and public relation efforts to build awareness of community health.
3. Developing the territory through marketing and sale techniques including cold-calling, prospecting, and identification of referral sources.
4. Advancing the referral relationships within target region through marketing and sales techniques including cold-calling, prospecting, and identification of referral sources.
5. Responsible for establishing partnerships with members of the business, medical and social service community, with an emphasis on face-to-face contacts.
6. Serving as the first point of contact for meeting the needs and resolving issues and concerns for health care providers, hospital staff, patients and the general public.
7. Representing the organization in public health and community organizations, coalitions and activities.
8. Developing, implementing and participating in the community events and health fairs.
9. Annually planning a number of major events for various organizational needs, including health fairs, health awareness efforts and organizational milestones.

Experience

7-10 Years

Level

Senior

Education

BS

Description :

1. Providing the established and potential consumers facility-related information via outside sales calls.
2. Collaborating with the internal team of clinicians to communicate expectations regarding referrals/admissions.
3. Identifying the opportunities for improvement of processes and services to provide customer satisfaction.
4. Assisting in the analysis of referral sources and competitors in an assigned territory to contribute towards the overall business planning and strategies to meet census goals for the hospital.
5. Marketing cross functionally with colleagues from other healthcare entities to build partnerships and establish a network of resources and referrals.
6. Responsible for all public relations and media relations duties include writing and distributing news releases, public service announcements, and social media.
7. Engaging the contacts within local media which resulted in a significant increase in local exposure, including establishing health care personnel as reliable local sources for healthcare news and feature article reporters.

Experience

10+ Years

Level

Consultant

Education

BS