The professional handling Marketing Management develops strategies and tactics to boost the company’s reputation and drive qualified traffic. Part of the job description includes deploying successful marketing campaigns from ideation to execution. Other core duties are mentioned on the Marketing Management Resume as – developing strategies and tactics to get the word about the company and drive traffic, producing valuable and engaging contents for the website, building strategic relationships and partner with key industry players, overseeing and approving marketing material, measuring and reporting on the performance of marketing campaigns, and analyzing consumer behavior and adjusting email and advertising campaigns accordingly.
Apart from proven work experience, the following skills are needed – solid knowledge of website analytics tools, a sense of aesthetics and a love for great copy and witty communication, staying aware of the latest trends and best practices in online marketing and measurements, and numerically literate and comfortable working with numbers. A Degree in marketing is often seen on eligible resumes.
Summary : A professional, intelligent and trustworthy individual. I learn new things quickly and accurately. I have many years of experience in a wide array of fields from business marketing and customer service to writing, design and property management. Proficient with both Mac and PC platforms as well as Microsoft Word, Excel, Powerpoint, etc.
Skills : Microsoft Powerpoint, Microsoft Excel, Microsoft Word, Adobe Photoshop, Quickbooks, Peachtree.
Description :
Coordinated & worked with coworkers, stores employee products training to drive positive business results.
Lead outside agencies assigned to business vendors, marketing media, graphics, internet & television to execute brand's exceptional results.
Analyzed consumer data, survey & research to transform into key market strategic business decisions.
Led & drived organization's philosophy, culture, mission to improve sales and profitability.
Planned, coordinated, and prepared budget plan of administrative management.
Organized and initiated reports based on the analysis of gathered data to execute appropriate action.
Analyzed and reviewed budget items based on company's goals and objectives.
Experience
10+ Years
Level
Senior
Education
MS
Marketing Management Resume
Objective : As a motivated, personable marketing executive with a successful track record in B2C and B2B Brand marketing, advertising, and new business development, I have a talent for ramping up quickly, obtaining and leveraging market and consumer data, along with competitive intelligence to determine the optimal strategy.
Coordinated trade shows, seminars, product demos and various meetings to gathering market research data and execute operational decisions.
Prepared and monitored Accreditation Contracts of Referral Partners Act as Receptionist during shifting hours.
Created and executed current customer marketing communication plans that increase awareness of product features and benefits.
Worked with a variety of internal and external partners to create, coordinate, and develop meaningful and relevant communications to engage customers and foster brand loyalty.
Identified the best 1:1 target e-mail marketing campaign strategy for a non-profit event conference client, by testing multiple targeted customer message versions vs added value chance to win incentive that increased open rate from average 24% to 68% and click-through rate CTR from average 3% to 18%.
Handled external and internal customer basis including multiple proprietary computer programs and secure account Information handling.
Experience
2-5 Years
Level
Executive
Education
BA
Marketing Management Resume
Objective : To work in a competitive and dynamic environment, and at the same time share the best of my capabilities with respect to the organization's goals and division. To share my contribution at any field of work and to enhance work capabilities with aspects of determination. To aim high knowledge and to learn more skills in handling corporate accounts and to contribute ideas based on my various experience.
Skills : Photoshop, Photoshop, Word.
Description :
Scheduled, screened and conducted initial interviews of applicants.
Made initial evaluation of applicants and endorses them for interviews with HR Manager and other superior from designated departments.
Endorsed applicants with coordination with HR.
Prepared contracts for new hired applicants.
Recommended renewal of contracts for the contractual employees from affiliated agency.
Acted as Trainer for Company Briefing and Orientation for the new hired applicants.
In charged in booking meeting rooms and employee's travel flight booking.
Experience
2-5 Years
Level
Junior
Education
GED
Marketing Management Resume
Headline : A focused marketing team leader of cross-functional project and marketing teams, known for bringing an organized, thoughtful, and calm perspective to high-pressure situations and complex projects. Passion for launching wellness and preventive health programs. Experienced in applying integrated marketing to engage consumers in their health and wellness.
Skills : Social Media, Social Networking, Creative Writing, Public Speaking, Leadership, Editing, Management, Entrepreneurship, Marketing, Teaching, Strategy.
Description :
Brought focus to communications for the Amazon account by refining their communications calendar to show an overall picture of tactics and to track budget.
Developed a care gap marketing strategy that was lacking in Amazon's quest to address unnecessary emergency room utilization and non-engagement in preventive care.
Improved a confusing health savings account customer experience by developing a cadence of touch points through integrated marketing and refined messaging per customer research and sales input.
Opened a channel for customer outreach by launching the company's first electronic newsletter via email and content marketing.
Reduced needed resources by streamlining the process for communicating provider group terminations to all customer audiences across markets.
Prospected customers and generate leads.
Supported direct marketing strategies.
Experience
5-7 Years
Level
Executive
Education
B.A. In English
Marketing Management Resume
Headline : Developing a women's preventive health marketing plan per Healthcare Effectiveness Data and Information Set (HEDIS) that informed how to approach all preventive care gaps across all company lines of business.
Skills : WebPress, Google Analytics, WordPress, Hootsuite, Signage Manager Express, Signage Studio, InDesign, Venus 1500, Adobe Acrobat Pro DC, Microsoft Office Suite, Facebook Insights, Twitter Analytics.
Description :
Mentored marketing consultants in new approach.
Worked on a team of 4 other individuals to create ideas and work with the business needs.
Conducted market research to determine product development.
Created a plan to encompass a marketing mix that will efficiently promote product.
Presented research in formal setting at the end of the semester Managing Effective Organizations Spring 2016.
Extracted data from survey to create hypotheses about business environment.
Conducted and explained descriptive analysis on data to test hypotheses.
Experience
5-7 Years
Level
Executive
Education
BA
Marketing Management Resume
Objective : Building a highly engaged audience for a national labor account increasing participation in the account's wellness program by 250% by developing a marketing plan that included a combination of direct mail, web advertising, communication kits, and direction for Sales support.
Skills : Marketing Management, Business Development, Strategic Planning, Business Planning, Strategic Marketing, Global Marketing, P&L Responsibility, High Technology Direct Selling.
Description :
Managed corporate and agent level marketing efforts for 16 offices with over 1,000 agents.
Supervised 4 direct reports including graphic designer, production artist, agent relations manager, and web artist.
Administered budgets from $350K to $1M.
Partnered with 3rd-party agencies to develop agent database, direct mail campaigns, and promotional pieces.
Revamped entire corporate and agent level advertising strategy in collaboration with marketing, IT, finance, training and senior level sales to maximize and maintain Lyon's superiority in the local/regional real estate industry.
Enhanced communication from executive staff level down to end-user/client level by introducing new education and information campaigns thereby making Lyon agents the most knowledgeable and well trained in the region.
Overhauled web presence with new look and feel, updated technologies available online, and enhanced user and agent website experience.
Experience
2-5 Years
Level
Executive
Education
BS In Information Technology
Marketing Management Resume
Objective : To obtain a challenging leadership Marketing Management position with an organization that will utilize my management, supervision, and administrative skills.
Skills : MS Office, Planning Skills, Marketing Skills.
Description :
Sold to prospective clients through company and self-generated leads for residential and businesses.
Performed extensive cold calling and generated customer referrals.
Expanded numerous advertisers spending level based off business needs.
Averaged just over a 50% increase on each advertising program handled.
Averaged over 4 new clients per month.
Spearheaded new and more effective advertising campaigns including online, radio and partner marketing, drove traffic to new website and boosted agent and internal revenue.
Piloted overhaul of agent marketing materials to maximize effectiveness and applicability in challenging real estate market.
Experience
2-5 Years
Level
Executive
Education
MS
Marketing Management Resume
Summary : Marketing Management with twenty -four years experience. Compassionate bedside manner and seasoned interpersonal skills. Community leader recognition in radio, tv, newspaper, and local schools. International health care commitment and license.
Skills : MS Office, Management Skills.
Description :
Ensured e-commerce vendor developed website within tight deadline.
Managed and sourced manufactures/vendors in China for product development and packaging.
Managed the procurement of marketing materials for trade shows in various convention centers (e.g., Las Vegas, LA Convention Center, etc.) Conducted market analysis and identify potential business partners in China to export baby formula and various food and electronic products.
Provided analytical reports to determine pricing structure for multi-channel sales divisions.
Monitored market price fluctuations of targeted lines on a weekly basis in the US and China.
Interfaced with internal and external staff/entities to ensure completion of all assigned projects.
Prepared and presented product line performance reports to management to drive key decisions.
Experience
7-10 Years
Level
Management
Education
BA
Marketing Management Resume
Summary : More than 21 years' successful experience in Business start-ups, customer sales/service with recognized strengths in leadership, building a new business base, people relationship skills, problem-solving and planning/implementing proactive procedures and systems to avoid problems in the first place.
Consisted of coordinating a plan that created % spikes in sales along with a continual steady growth pace.
Added to a coordinated effort to bring this company into going public.
Designed to a more professional, efficient company suitable for sales on open market.
Used Leadership, hire and fired to create the right team.
Managed employees in different areas, assisted GM in meetings and brainstorming ideas, while managing all aspects of marketing.
Involved in campaign creation for CopyRobo copyright service company.
Developed new marketing plan according to our team SWOT analysis.
Experience
10+ Years
Level
Senior
Education
MS
Marketing Management Resume
Objective : Seeking a Marketing Management position with an outstanding career opportunity that will offer a rewarding work environment along with a winning team that will fully utilize management skills.
Skills : Digital Marketing, PR, Social Meda, Product Launch.
Description :
Raised critical initial capital for SEL and won Business Marketing Association Gold Key award.
Branded and positioned for new target market.
Presented research in formal setting at end of semester Leadership Positions.
Gained in depth knowledge of the contributing factors of business startups and how to discuss with investors.
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