In this role, the Sales and Marketing Manager will strive to increase productivity, motivate junior employees and optimize the company’s market share. The common job roles and responsibilities typically seen on a Sales and Marketing Manager Resume include the following – overseeing the day-to-day sales tasks, monitoring and forecasting the market to understand the competition, assessing the marketing techniques periodically, working collaboratively with the sales and marketing team, performing risk management to increase profitability, and cultivating client and partnership relationship to add value.
To flourish in this career line, candidates will need these skills and abilities – a transformative leadership approach, awareness of latest market trends and shifts, the ability to innovate and implement changes successfully, exceptional communication and presentation abilities, persuasive skills and proficiency with web-based marketing or social media platforms. While a degree is mandatory, possessing advanced education like a Master’s will be advantageous.