Search Engine Marketing Specialist Resume
Objective : As a Search Engine Marketing Specialist, handles daily Google account maintenance and evaluates SEM performance for the assigned accounts, campaigns, & ad groups using best practices and tools. Responsible for the daily management, growth, and creation of campaigns and ad groups within the assigned accounts and/or campaigns.
Skills : PPC Campaign Management, Keyword Research
Description :
- Established, maintained, and continuously built on Mouser and E-commerce business knowledge.
- Recommended improving performance based on the monitoring of keyword bids, quality scores, and other account metrics.
- Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search by company goals.
- Made recommendations for A/B testing for continuous improvement.
- Set meetings at regular intervals with external teams to align objectives and gather insights.
- Maintained and actively pursued awareness of SEM industry trends and changes, and shared this knowledge with the SEM team.
- Performed daily account maintenance and created pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
Experience
2-5 Years
Level
Executive
Education
Bachelor's degree in Marketing
Junior SEM Specialist Resume
Objective : As a Junior SEM Specialist, Managed the execution of search marketing campaigns and ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing and forecasting, keyword research, and expansion.
Skills : Ad Copywriting, Bid Management
Description :
- Executed tests, collected, and analyzed data, and identified trends and insights to achieve maximum ROI for Sponsored Ads campaigns.
- Tracked, reported, optimized, and analyzed analytics and PPC initiatives and campaigns.
- Communicated and presented metrics effectively while providing strategic recommendations.
- Effectively managed campaign budget trending and allocation, forecasting monthly costs.
- Performed ongoing keyword research, discovery, expansion, and optimization.
- Optimized campaign/program performance through continuous testing and monitoring, including collection and analysis of negative keywords.
- Managed the budget of all assigned paid search accounts and made recommendations for continuous improvement.
Experience
2-5 Years
Level
Junior
Education
BAd
Senior SEM Specialist Resume
Headline : As a Senior SEM Specialist, Collaborated closely with cross-functional teams, including SEO specialists, content creators, and web developers, to ensure a cohesive and integrated approach to online marketing
Skills : Campaign Optimization, Analytics and Reporting
Description :
- Developed and implemented comprehensive SEM strategies tailored to business objectives.
- Conducted in-depth keyword research and competitor analysis.
- Planned and allocated budgets effectively to optimize ROI.
- Analyzed campaign data and prepared reports to track key metrics and campaign effectiveness.
- Developed and implemented optimization strategies to improve campaign performance over time.
- Stayed updated on industry trends, best practices, and platform updates to ensure effective campaign management.
- Collaborated with other marketing team members or departments to align SEM efforts with overall marketing goals and strategies.
Experience
5-7 Years
Level
Senior
Education
BBA
Assistant SEM Specialist Resume
Objective : As an Assistant SEM Specialist, Performed administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
Skills : Competitive Analysis, Ad Extensions
Description :
- Initiated the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
- Maintained and monitored keyword bids, quality scores, and other account metrics as assigned.
- Developed Mouser and E-commerce business acumen.
- Oversaw e-commerce performance and recommended/implemented tactics to accelerate revenue growth.
- Continuously analyzed and improved our existing SEM (SEO, PMax, PLAs, Search) and DSP campaigns, as well as any future advertising programs.
- Monitored basic website health metrics like bounce rate, time on page, and conversion rates across the platform to ensure a well-functioning digital ecosystem.
- Accessed different corporate systems and databases to find, aggregate, and export critical data, used Excel, Power BI, and other tools to effectively share data for analysis and decision-making.
Experience
2-5 Years
Level
Junior
Education
BAd
Associate SEM Specialist Resume
Objective : As an Associate SEM Specialist, responsible for developing, optimizing, maintaining, and communicating a customized paid search strategy for our clients. Using your experience in paid search and SEO, you will contribute new and creative solutions to the team and leadership, manage multi-million dollar ad campaigns at scale, and use data to make key decisions. You will also handle media buying across all SEM platforms.
Skills : Quality Score Optimization, A/B Testing
Description :
- Applied all necessary pixel/tracking codes for lead tracking from origin to conversion, whether e-commerce sales or web form leads routed to our sales teams through Salesforce CRM.
- Monitored overall website performance through Google Analytics 4 to ensure that the site is operating effectively and that there are limited barriers to sales/conversion.
- Provided recommendations to improve overall SEO performance across global websites and worked with Global Digital and MarComm teams to implement.
- Used tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks) to improve UX/UI, site experience, and overall conversions.
- Managed the brand’s Google Merchant Center (with agency support).
- Built reporting dashboards using Google’s Looker Studio and other platforms as necessary (for example Salesforce.com).
- Stayed up to date with the latest e-commerce marketing trends, technologies, digital marketing practices, search algorithm changes, and PPC strategies through continuing education.
Experience
2-5 Years
Level
Executive
Education
BAd
SEM Specialist Resume
Summary : As an SEM Specialist, Contribute to account strategy, including but not limited to annual and transactional budget development, identifying and establishing KPIs, partner evaluation management and selection, tactic prioritization/allocation, new tactic recommendations, A/B test solutions, reporting cadence and implementation of industry trends/advancements.
Skills : Data Analytics, Content Marketing
Description :
- Automated and managed key performance reports and metrics.
- Provided Assistance in web development testing activities.
- Effectively worked with agency partners to execute SEM and ongoing campaigns.
- Served as daily lead POC to ensure seamless communication across both client and agency partners.
- Managed the collection of data and research needed to guide the creation of advanced online solutions and optimal campaign delivery.
- Identified relevant data and research components needed for ad-hoc solution-focused requests and new business pitches.
- Responsible for POV development, including identifying and implementing the application of industry-leading trends.
Experience
10+ Years
Level
Management
Education
BBA
SEM Specialist Resume
Headline : As an SEM Specialist, Served as primary lead for all active accounts, including initial campaign recommendations, real-time customization/optimizations, KPI delivery, campaign tracking/measurement, and reporting.
Skills : Content Creation, HTML/CSS
Description :
- Created, managed, and optimized Google Ads campaigns across various ad formats (Search, Display, Shopping, YouTube).
- Crafted compelling ad copy and designed engaging ad creatives.
- Set up and managed audience targeting to reach the right demographics.
- Continuously monitored and adjusted bidding strategies to meet performance goals.
- Conducted ongoing keyword analysis to identify opportunities and refine targeting.
- Implemented negative keywords to filter out irrelevant traffic.
- Regularly adjusted keyword bids to control costs and maximize results.
Experience
5-7 Years
Level
Consultant
Education
BMar
SEM Specialist Resume
Headline : As an SEM Specialist, Responsible for upholding deadlines and maintaining accuracy associated with budgets, pacing, reporting, bid adjustments, and billing (For example Prisma management, draft billing, billing discrepancies, flowcharts)
Skills : Search Engine Optimization (SEO) , Digital Marketing
Description :
- Delivered quality work, while adhering to tight deadlines spanning various clients and multiple projects.
- Oversaw and ensured the quality assurance associated with tactics and traffic across all search/social platforms.
- Collaborated with the design and content teams to ensure ad and landing page relevance and effectiveness.
- Implemented A/B and multivariate testing to improve ad and landing page performance.
- Optimized landing pages for better conversion rates.
- Utilized Google Analytics and other relevant tools to track and report on campaign performance.
- Generated regular reports showcasing KPIs, trends, and insights.
Experience
5-7 Years
Level
Senior
Education
BAd
SEM Specialist Resume
Headline : As an SEM Specialist, responsible for overseeing paid search and shopping campaigns on platforms like Google Ads and Bing Ads, this position entails comprehensive involvement in the entire campaign life cycle.
Skills : Search Engine Marketing , Google Adwords
Description :
- Recommended strategic adjustments based on data analysis.
- Managed SEM budgets efficiently, ensuring optimal allocation and pacing.
- Monitored daily ad spending and made necessary adjustments to stay within budget constraints.
- Stay updated on industry changes, Google Ads updates, and emerging SEM trends.
- Implemented best practices to maintain campaign effectiveness.
- Conducted ongoing keyword research and analysis to remain abreast of industry trends and the competitive landscape, ensuring campaigns are optimized for relevancy and effectiveness.
- Routinely performed audits of conversion actions to verify accurate attribution channels, ensuring precision in campaign analytics and reporting.
Experience
5-7 Years
Level
Senior
Education
BBA
Associate SEM Specialist Resume
Objective : As an Associate SEM Specialist, Monitored and analyzed ad campaign and website performance using tools such as Google Analytics and Search Console, providing regular reports and insights to inform decision-making.
Skills : Social Media Marketing , Bid Management
Description :
- Conducted keyword research to identify high-value opportunities and optimize content accordingly.
- Established, managed, analyzed, and optimized paid search and shopping accounts and budgets on a daily, weekly, and monthly basis to align with ROI objectives and other key performance indicators (KPIs).
- Communicated and collaborated with the marketing team, web developers, customer service, and other stakeholders to ensure SEO and SEM best practices are integrated into all aspects of our online presence.
- Conceptualized, implemented, and assessed outcomes of A/B testing initiatives and conversion rate optimization strategies for landing pages, striving for continual improvement in campaign performance.
- Implemented innovative marketing strategies.
- Optimized copy on ad material and website pages.
- Collaborated cross-functionally with other departments to facilitate marketing projects, ensuring accurate pricing and product launches that align with overarching campaign objectives.
Experience
2-5 Years
Level
Entry Level
Education
BBA
