Brand Director Resume Samples

A Brand Director is a key member of an organization’s marketing team, responsible for creating and maintaining a consistent brand identity and message across all communication channels. The job description entails overseeing the brand-related activities, from strategy to execution, and ensuring that the brand is represented in a consistent, positive, and engaging manner. Duties and responsibilities listed on the Brand Director Resume include – developing and maintaining brand guidelines and standards, creating marketing campaigns to promote the brand, developing promotional materials, and overseeing the production of any advertising or promotional materials. Monitoring and analyzing brand performance, and planning and implementing strategies to increase brand awareness and loyalty is also crucial job task for this role.

The most sought-after skills include excellent communication, strategic planning, and project management skills. These professionals are also expected to have an in-depth understanding of the target market and be able to develop creative, effective marketing campaigns. To become a Brand Director, a bachelor’s degree in marketing, advertising, or a related field is typically required. Many employers also prefer candidates with several years of experience in a similar role.

Brand Director Resume example

Brand Director Resume

Summary : As a Brand Director, created as smart as it is beautiful, by discovering the heart and essence of a company, product, service, or idea. Gave a visual presence to brands by digging deep to bring what's most unique, relevant, and unforgettable to the surface.

Skills : Social Media, Social Networking, Creative Writing, Public Speaking, Leadership, Editing, Management, Entrepreneurship, Marketing, Teaching, and Strategy.

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Description :

  1. Tigard with $30M in annual revenue, Mario's features the region's finest collection of designer and contemporary apparel, shoes, and accessories.
  2. Created and honed Mario's point of view on everything from fashion to lifestyle.
  3. Managed every touch-point, from leading the social media team to designing key marketing vehicles such as print collateral and digital to photo art directing and designing the biannual 80-page luxury Style Guide.
  4. Initiated greater pride among the team of 100+ employees to garner increased attention and respect from vendor partners.
  5. Evolved and elevated the iconic Pacific Northwest luxury brand image and changed Mario's brand stature in the marketplace.
  6. Defined Mario's brand manifesto to inform a comprehensive social media strategy, create brand awareness and push relevant content across Mario's blog and social channels such as Instagram, Facebook, Pinterest, and Twitter.
  7. Planned, created, and oversaw the implementation of a comprehensive marketing strategy, with the focus on increasing brand awareness and boosting sales and conversions.
              Years of Experience
              Experience
              10+ Years
              Experience Level
              Level
              Senior
              Education
              Education
              BFA


              Brand Director Resume

              Summary : Self-motivated outside sales professional experienced in both technical and non-technical, fast-paced team environments. Relationship building and closing expert. Senior Sales Consultant offering more than 10 years in outside sales, sales operations and marketing. Successful in new account acquisition and growing existing account sales.

              Skills : Digital Marketing, Content Strategy.

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              Description :

              1. Managed brand team comprised of Strategists, Creatives, Producers, UX and Business Affairs executives.
              2. Deliverables included Second Screen Google Chrome Experiment, Films, Website Design, Experiential Activation, and Social Campaign.
              3. Accountable for all deliverables and budget and  Crafted and negotiated the partnership.
              4. Led Global's partnership with Marvel for theatrical release of Avengers: Age of Ultron.
              5. Partnered with the leadership group and merchandising teams to determine creative execution based on business needs.
              6. Conceptualized a new marketing campaign The Better Memory Foam that increased brand awareness and proved instrumental in growing the market base; launched a large-scale PR campaign, gaining exposure through the use of publications, advertising, and celebrity endorsements/events.
              7. Actively monitored and responded to industry trends, standards, and competitive environment.
                                Years of Experience
                                Experience
                                7-10 Years
                                Experience Level
                                Level
                                Management
                                Education
                                Education
                                Bachelor of Arts


                                Brand Director Resume

                                Summary : Driven, dynamic and highly organized professional with expertise in providing administrative support for teams. Organized and methodical, with a high level of attention to detail, demonstrates considerable multitasking and prioritizing skills in order to maximize efficiency levels. Passionated about active achievement and surpassing of company expectations and objectives.

                                Skills : Director Of Product Management, Director Of Brand Management, Director Of Category Management.

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                                Description :

                                1. Promoted to develop new products/brands, and open new consumer avenues and revenue streams.
                                2. Managed a $1.5 million media and travel budget in addition to developing a $145 million sales budget in collaboration with the sales operations department.
                                3. Oversaw 1-3 direct reports and provide visionary leadership to teams executing brand strategies.
                                4. Created from scratch; developed eco-friendly story surrounding products' natural ingredients.
                                5. Onboarded environmentalist and celebrity Danny Seo to feature the brand.
                                6. Countered major competition including TempurPedic, despite operating under a significantly smaller budget.
                                7. Increased profit margin by seven points by working with purchasing department and cutting costs without compromising quality.
                                Years of Experience
                                Experience
                                7-10 Years
                                Experience Level
                                Level
                                Management
                                Education
                                Education
                                Bachelor Of Science

                                Brand Director Resume

                                Summary : Brand Director are the creative minds behind many of the products and services we use every day. Responsible for developing a brands identity, image, and reputation through marketing strategies such as advertising, public relations, social media, etc.

                                Skills : Industrial Design, 3D Printing, CNC Machining, CNC Programming, Alias Autodesk, Solidworks, Graphic Design, Laser Cutting, Additive Manufacturing, Sales, Customer Service.

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                                Description :

                                1. Launched a new hotel product, TownePlace Suites by Marriott, and created business infrastructure.
                                2. Developed and implemented development, sales, marketing, service, and operational strategies.
                                3. Managed an administrative budget of $1.0 million and Reported to the Brand's Senior Vice President.
                                4. Helped expand BFM's demographic appeal and effectiveness using broadcast media as well as internet and print advertising to create a new customer experience both online and off.
                                5. Spearheaded naming projects for the creation and trademark pre-screening of new products, services, and corporate identities.
                                6. Supported, empower, and inspired the brand team and Ensured the quality and consistency of brands.
                                7. Monitored ad budget spending and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives.
                                Years of Experience
                                Experience
                                7-10 Years
                                Experience Level
                                Level
                                Management
                                Education
                                Education
                                B.A. In Business

                                Brand Director Resume

                                Headline : Highly qualified Brand Director with experience in the industry. Created and delivered development sales and marketing communication tools resulting in hotel development commitments from 15+ franchise organizations.

                                Skills : Social Media Marketing, Graphic Design, Branding, Brand Management, Brand Development, Office Management, Customer Relations, Data Analysis, Data Management.

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                                Description :

                                1. Created cutting-edge video streaming technologies, as well, that soon spread globally.
                                2. Creative direction for this emerging market mobile content provider was nonexistent.
                                3. A managed sales team that included new content product deployment, statistical analysis, and data reporting.
                                4. Cross-market UI and web design development management.
                                5. Challenged carrier specifications management demanded cool thinking and a head for details.
                                6. Recruited, interviewed, and onboarded to meet or exceed the store's staffing needs (120 peak employees).
                                7. Responsible for all brand marketing, visual displays, sell-down strategies, and back-office associate marketing and Owned relationship with the Google team.
                                Years of Experience
                                Experience
                                5-7 Years
                                Experience Level
                                Level
                                Executive
                                Education
                                Education
                                BA In Marketing

                                Brand Director Resume

                                Objective : Accomplished professional commanding 5+ years of proven success in leading high end accounts and projects in various facets of communications including: marketing, advertising, client services and branding. Innovative and creative thinker with the recognized ability to conceptualize and compose client campaigns that effectively build brand awareness and maximize return on investment.

                                Skills : Advertising Brand Development, Positioning Creative.

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                                Description :

                                1. Provided strategic leadership, creative insight, and consultation on client projects and campaigns.
                                2. Created brand identities, taglines, slogans, logos, positioning, concept ideation, product extensions, package design, and product descriptors.
                                3. Oversaw consumer and high-tech divisions and assist in pharmaceutical projects.
                                4. Developed and implemented brand strategies for the growth and expansion of Keen Branding.
                                5. Identified and analyzed consumer behavior, market, and industry trends and opportunities.
                                6. Maximized brand value through proven Keen Branding methodologies and services.
                                7. Analyzed client project briefs to ensure that the direction coincided with the brand's vision and objectives.
                                Years of Experience
                                Experience
                                2-5 Years
                                Experience Level
                                Level
                                Executive
                                Education
                                Education
                                Bachelor Of Arts

                                Brand Director Resume

                                Objective : As a Brand Director, worked directly with company leadership to determine which brands should be developed or expanded. Worked with designers and other staff members to create new products or services that fit within the established brand identity.

                                Skills : Brand Management, Project Management, Marketing.

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                                Description :

                                1. Created, executed, and oversaw the strategic marketing efforts for the South African & Chilean wine portfolio and the emerging Spirits program.
                                2. Implemented a two-year strategic marketing plan focused on driving brand awareness with key gatekeepers (bartenders) and targeted consumer demographic.
                                3. Re-energized the wine brand despite category contraction.
                                4. Developed business case, resulting in the acquisition of $60 million in capital funding.
                                5. Developed brand strategy, which articulated Mission, Vision, Values, Positioning, and Product Differentiation.
                                6. Performed in-depth market research and leveraged consumer insights to provide brand positioning recommendations and create a Unique Sales Proposition (USP) that will help differentiate our brand from competitors.
                                7. Defined a content marketing strategy that will help us increase online visibility, boost brand awareness, and reliably drive qualified organic traffic to our website.
                                Years of Experience
                                Experience
                                2-5 Years
                                Experience Level
                                Level
                                Executive
                                Education
                                Education
                                Masters Of Business

                                Brand Director Resume

                                Objective : As a Brand Director, Educated, Experienced, Detail-Oriented worker seeking employment leveraging diverse skillset and high standard of quality. Expert in client communications/relationship building. Proven ability to grow accounts through client trust and confidence.

                                Skills : Marketing Management, Business Management, Business Management, Brand Development, Communications, Marketin.

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                                Description :

                                1. Developed branding, positioning, offerings, packaging, and messaging to support the development of Michelob ULTRA to meet sales and profit objectives.
                                2. Oversaw the design and development of marketing collaterals, such as lead magnets, promotional emails, banners, pop-ups, landing pages, social media posts, and paid ads.
                                3. Managed all brand promotions for the company, including paid media, PR, social media advertising, and sponsorships.
                                4. Oversaw the direction and development of primary/secondary market research, consumer insights, and competitive analysis.
                                5. Led the to a top 5 ranking out of over 300 products in the AB portfolio, with over 3 million barrels sold.
                                6. Developed low carbohydrate/low-calorie product with August Busch III during a two-and-a-half-year study of the 50+ age demographic and their impact on the industry.
                                7. Credited with developing and executing all marketing strategies and executing a comprehensive marketing plan for Michelob ULTRA, the most successful new product rollout in the history of Anheuser-Busch.
                                    Years of Experience
                                    Experience
                                    2-5 Years
                                    Experience Level
                                    Level
                                    Executive
                                    Education
                                    Education
                                    MA In Marketing

                                    Brand Director Resume

                                    Objective : Brand Director professional with eight years experience developing strategic, innovative marketing initiatives that achieve measurable results. Passionated about storytelling and growing fans for CPG, outdoor, B2B and cause-oriented brands. Strategic problem solver with insight into consumer, new media and industry trends.

                                    Skills : Budget Management, Financial Forecasting, Strategic Planning, Decision-Making.

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                                    Description :

                                    1. Involved a significant amount of duties in order to make sure that our brand and mission statement were accurately represented in a cohesive manner throughout the store (and its online outlets).
                                    2. Researched trends and was one of the buyers.
                                    3. Worked closely with the Social Media and Marketing team to make sure everything was well executed and organized.
                                    4. Conducted visual merchandising to make sure that the store was presentable and that everything was easily accessible to customers.
                                    5. Worked the sales floor in order to accurately understand and access the needs of our clientele.
                                    6. Involved helping customers, conducting transactions, and such.
                                    7. Led the development, creative, branding, communication and marketing strategies for ABCK, a full service marketing company specializing in luxury spirits development, branding, strategy, design, communications, media planning, launch activation, brand promotion, sales and distribution.
                                    Years of Experience
                                    Experience
                                    2-5 Years
                                    Experience Level
                                    Level
                                    Executive
                                    Education
                                    Education
                                    GED

                                    Brand Director Resume

                                    Objective : Professional, organized and creative marketing team leader specializing in: Global Brand Development Public & Media Relations Brand Standards Implementation SEO, SEM, re-targeting, email marketing Web and Digital Media Strategy Licensee & Partner Marketing Social Media Marketing Consumer Research Product Positioning Agency Partner Management Trade Show Production Packaging and Displays.

                                    Skills : Art Direction, Social Media Marketing, Digital Marketing And Social Media Strategy, Brand Management Software And Tools, Project Management.

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                                    Description :

                                    1. Translated 3-year category targets to brand-level growth and funding plans, facilitating innovation prioritization six months earlier than in prior years.
                                    2. Led Vice partnership across 5 brands to develop and deploy digital-first content designed from a specific cultural space relevant to Millennials.
                                    3. Led a cross-functional team in end-to-end category transformation designed to unlock growth and 600bps of gross margin by focusing on pricing, channel/pack architecture, and supply chain optimization across the US and Canada.
                                    4. Delivered two white papers on Therapeutic trends and Millennials resulting in significant modifications to 2016-2018 plans, designed to reverse losses in household penetration across categories.
                                    5. Established a structured mentor program for high-potential associates and managers linking them with skip-level cross-category leaders driving a more explicit professional development culture.
                                    6. Authored Personal Care Naturals US Strategy synthesizing multiple studies to define the rules of engagement and identifying white spaces to capitalize on in this emerging demand space.
                                    7. Facilitated new hire onboarding, store meetings, and district training events.
                                    Years of Experience
                                    Experience
                                    0-2 Years
                                    Experience Level
                                    Level
                                    Entry Level
                                    Education
                                    Education
                                    Master Of Business