An e-commerce marketing Manager is responsible for overseeing online sales strategies and coordinating marketing campaigns that drive traffic and conversion for an e-commerce business. Essential roles and responsibilities are listed on the Ecommerce Marketing Manager Resume as – analyzing customer data, creating promotional content, managing SEO and paid advertising, and optimizing user experience on the website.
Key skills include proficiency in digital marketing platforms – like Google Analytics, Shopify, Facebook Ads, SEO, and SEM and a strong understanding of customer behavior in online spaces. Strong analytical skills, creativity, and the ability to work in fast-paced environments are essential, along with familiarity with A/B testing, and conversion optimization. A bachelor’s degree in marketing, business, or a related field is typically required, along with certifications in digital marketing, and experience in e-commerce management beneficial for career growth.
Summary : As an e-commerce Marketing Manager responsible for developing and implementing effective marketing strategies to drive revenue for the On Demand business.
Skills : Digital Marketing, SEO, PPC Advertising, SEO Optimization
Description :
Supported initiatives to acquire new customers while enhancing retention rates through targeted marketing efforts.
Designed and executed a customer retention journey that fosters engagement, increases customer loyalty, and maximizes CLV.
Collaborated closely with product, digital, IT, e-commerce, legal, compliance, and customer service teams to build, launch, and execute integrated marketing campaigns.
Monitored and analyzed campaign performance, customer behavior, and market trends to refine strategies and ensure continuous improvement.
Oversaw the creation of engaging marketing content that resonates with our target audience, supports our brand messaging, and drives organic search volume
Developed brand marketing plans to drive customer acquisition and engagement.
Led a data-driven marketing strategy, and collect consumer data to get customer insight to drive segmentation, targeted messaging, and CRM.
Experience
10+ Years
Level
Management
Education
BBA
Ecommerce Marketing Manager Resume
Summary : As an e-Commerce Marketing Manager responsible for planning and implementing comprehensive paid search strategies to drive direct response and new user acquisition from Google Ads, Bing Paid Ads, Facebook, LinkedIn, and other dental industry-specific digital programs. Continually measure and adjust the strategy and budgets accordingly.
Skills : Email Marketing, Content Marketing, Social Media Marketing, SEO Optimization, PPC Advertising
Description :
Monitored and optimized all campaigns on a daily and weekly basis.
Conducted competitive research, analysis, and PPCSEM-related activities.
Responsible for reviewing SEM data for keyword insights and trends.
Conducted keyword research, reviewed ad copy, and established bidding strategies to meet and exceed established KPIs.
Created and implemented campaign AB test experiments to identify optimal campaign settings.
Used Google Analytics to develop insights and action items intended to improve paid search performance and meet channel goals.
Communicated with the Director of Marketing regularly to discuss goals and review performance.
Experience
10+ Years
Level
Management
Education
BBA
Ecommerce Marketing Manager Resume
Headline : As an e-Commerce Marketing Manager responsible for developing strategic recommendations for organic opportunities, including technical SEO, onsite SEO, offsite SEO, local SEO, goals, campaign strategies, and tactics that support the website and blog through organic search.
Skills : Analytics and Data Interpretation, Conversion Rate Optimization, A/B Testing, SEO Optimization, PPC Advertising
Description :
Identified synergies between SEO and other digital marketing tactics as well as led research on new SEO techniques.
Continued to make recommendations to leadership on digital marketing strategies to enhance SEO and SEM capabilities.
Expanded Planet DDS organic footprint into previously untapped search space for both high-volume core business terms and broad match, long-tail keywords.
Updated existing pages to better match shifting search intent and generate fresh content from the search engines perspective.
Managed publication of search-optimized content, identify new content opportunities, and measure page performance
Strategized, developed, and executed all digital marketing including, SEOSEM campaigns, e-commerceD2C, email, social media, display advertising, and paid media campaigns.
Supported our paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on the optimization of our paid media spending regionally.
Experience
5-7 Years
Level
Executive
Education
B.S. Marketing
Ecommerce Marketing Manager Resume
Summary : As an e-Commerce Marketing Manager responsible for developing a comprehensive, national e-commerce marketing strategy to increase customer traffic, drive conversion, and grow AOV.
Developed KPIs and scorecards to track initiative progressperformance to drive a focus on results and execution.
Prepared analytics, reports, and dashboards on the overall performance of digital marketing campaigns, including ROIsROAS and KPIs.
Shared insights and learnings cross-functionally to brand product and executive teams
Analyzed and evaluated end-to-end customer experiences across multiple channels and customer touchpoints.
Structured conversion points and optimized user funnels.
Developed and monitored campaign budgets across paid media, website, content, and social buckets.
Researched, analysed, and tracked consumer behaviorstrends, and implemented research into digital marketing campaigns.
Experience
10+ Years
Level
Management
Education
B.B.A.
Ecommerce Marketing Manager Resume
Headline : As an e-commerce Marketing Manager responsible for collaborating cross-functionally and working alongside Brand Managers and Creative Directors to ensure a consistent brand visual identity is maintained across all digital platforms.
Kept current with emerging trends and opportunities in the digital marketing ecosystem.
Developed and implemented comprehensive strategies to maximize sales, profitability, and brand presence on the Amazon platform.
Continuously refined product listings through compelling content, high-quality imagery, and targeted keywords to improve search rankings and conversion rates.
Collaborated with our external agency to manage and optimize Amazon advertising campaigns, ensuring maximum ROI and achievement of performance goals.
Planned and executed effective promotional activities to boost product visibility and drive sales on Amazon.
Maintained optimal inventory levels to meet customer demand while minimizing excess stock.
Partnered with external agencies to proactively monitor and protect our brand reputation on Amazon, preventing unauthorized sales and ensuring brand integrity.
Managed a cross-functional team to optimize the user experience, resulting in a 25% reduction in cart abandonment rates.
Experience
5-7 Years
Level
Executive
Education
B.S. Marketing
Ecommerce Marketing Manager Resume
Summary : As an e-commerce Marketing Manager responsible for leveraging data-driven insights to analyze sales trends, promotional performance, customer feedback, and competitor activity, informing strategic decision-making and continuous improvement.
Skills : Retargeting Campaigns, User Experience (UX) Design, Mobile Marketing, SEO Optimization
Description :
Collaborated with our customer experience team to address inquiries, reviews, and concerns promptly, ensuring a positive and seamless shopping experience for our customers.
Fostered strong relationships with marketing, sales, production, logistics, and customer experience teams to align on business objectives and achieve optimal results.
Provided guidance and mentorship to a team of 4-5 direct reports, fostering a culture of collaboration, accountability, and high performance.
Focused on major and small appliances, including air and floor care products.
Worked closely with Walmart Connect, third-party teams, and internal stakeholders to ensure the growth and success of our product lines on the platform.
Managed the process of uploading and maintaining product listings for major and small appliances, as well as air and floor care products.
Ensured all product details (images, descriptions, pricing,) were accurate and optimized for customer engagement and conversion.
Experience
10+ Years
Level
Management
Education
BBA
Ecommerce Marketing Manager Resume
Headline : As an e-commerce Marketing Manager responsible for utilizing Salsify and Syndigo to syndicate accurate and up-to-date product content. Continuously optimizing product pages to ensure they are best-in-class and outperform competitors
.Utilized the tools and data to improve visibility, search rankings, and conversion rates.
Worked with internal and external teams to enhance product content, and A content, and ensure compliance with the guidelines.
Collaborated with the Connect team to manage and optimize advertising spend on the Sponsored Ad platform.
Developed and executed strategies to increase brand and product visibility through paid campaigns.
Provided insights to third-party teams managing the Walmart ad account, guiding them on improving performance and ROI.
Tracked and analyzed key performance metrics, including sales, traffic, conversion rates, and ad performance.
Generated regular reports to assess business performance and identify growth opportunities.
Experience
5-7 Years
Level
Executive
Education
BBA
Ecommerce Marketing Manager Resume
Headline : As an e-commerce Marketing Manager responsible for providing actionable insights and recommendations to enhance the overall e-commerce strategy.
Skills : Web Analytics Tools, Google Analytics, Copywriting, Graphic Design Basics, SEO Optimization
Description :
Monitored and responded to customer feedback through Bazaarvoice Reviews to improve product credibility and engagement.
Partnered with cross-functional teams (marketing, sales, supply chain) to ensure product availability, timely updates, and promotional support.
Coordinated with the support teams to resolve any issues related to product listings, compliance, and performance.
Focused on emailCRM marketing to drive strategy and execution of customer acquisition and retention programs.
Oversaw the e-commerce marketing calendar and led operations of campaigns from end to end, including strategy, creative, execution, and analysis.
Proactively recommended and implemented programs to drive site traffic and customer acquisition by improving existing programs and developing incremental channels.
Developed, executed, and optimized strategy for growth in balance with an owned e-commerce site.
Experience
5-7 Years
Level
Executive
Education
B.S. Marketing
Ecommerce Marketing Manager Resume
Summary : As an e-commerce Marketing Manager responsible for partnering with Sr. Paid Media Manager to optimize and scale Paid Media channels. Partnering with the CRM team on email and SMS marketing including strategy, planning, implementation, analysis, and optimization.
Skills : Project Management, Team Leadership, Customer Service Excellence, SEO Optimization, PPC Advertising
Description :
Identified opportunities with key segments, and developed and presented AB tests to scale revenue and KPIs.
Managed planning and execution of email marketing calendar, tracking towards brand and sales objectives.
Worked closely with the Consumer Insights team to analyze customer data to develop strategies for retaining high-value customers and increasing lifetime spend.
Continually developed and maintained expertise in CRM strategies to increase customer lifetime value.
Worked with multiple teams across the company: Executive, RD, Merchandising, Creative, Sales, and Operations teams to develop brand marketing plans to drive customer acquisition and engagement.
Collaborated with tech and product teams to drive efficiencies and scale across EMEA territories, launching new product features and ensuring local requirements and customer needs are met.
Planned and implemented comprehensive paid search strategies to drive direct response and new user acquisition from Google Ads, Bing Paid Ads, Facebook, LinkedIn, and other dental industry-specific digital programs.
Experience
10+ Years
Level
Management
Education
B.S. Marketing
Ecommerce Marketing Manager Resume
Summary : As an e-commerce Marketing Manager responsible for continually measuring and adjusting the strategy and budgets accordingly. Monitoring and optimizing all campaigns on a daily and weekly basis.
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