Email Marketing Coordinator Resume Samples

Description :

1. Coded and Distributed of HIMSS health IT eNewsletters utilizing HTML 4.0 and inline CSS - Worked with editorial teams to maintain deadlines and ensured strict quality control.
2. Researched industry best practices and used this knowledge introduce changes to newsletters resulting in steadily increasing subscriber numbers.
3. Reported email performance data to the editorial teams on a regular basis to assist in improving content.
4. Accessed, analyzed & reported on Google Analytics data.
5. Developed dashboards to present data in a human-readable format and maintained a repository of segments in SharePoint for easy sharing and retrieval.
6. Maintained a list of automated monthly reports for HIMSS.org content areas, providing content owners with mission critical data on KPIs that were in-line with FY tactics.
7. Maintained the National Health IT Week website , utilizing responsive design to allow for cross-device site accessibility.

Experience

5-7 Years

Level

Junior

Education

Master's In Information Systems

Description :

1. Responsible for development of effective marketing campaigns utilizing email, social media, and creative advertising to effect custom response, brand recognition, and business development efforts.
2. Actively engaged in Facebook, Google+, Pinterest, and Twitter campaigns in support of SEO campaigns.
3. Effectively spearheaded an email program across 11 divisions + 2 websites.
4. Developed complicated email marketing schedules across 11 divisions.
5. Engaged in Brand and Business development in support of new customer acquisition, retention and reactivation.
6. Liaised regularly with creative departments on design.
7. Regularly engaged merchandising in support of product selection.

Experience

7-10 Years

Level

Management

Education

GED

Description :

1. Accurately executed daily email blasts of specialty sales items to the entire customer database.
2. Worked creatively within Constant Contact to pull requested metrics from our email blasts to begin the customer profiling process.
3. Assessed the business needs of the company and presented a marketing plan to CEO, CTO, CMO and other department heads.
4. Purposed was to steer marketing in a new direction with the introduction of ideas like customer profiling and integrating new technology.
5. Developed and managed promotional email messaging to drive major campaigns that generate increased sales and builds brand awareness.
6. Created marketing deliverables that enhance overall marketing messages and position Faithlife as the leader in the digital Bible software market.
7. Built marketing plans for metadata capture and list enhancement to get a better understanding of who our customers are and how to engage them better.

Experience

2-5 Years

Level

Executive

Education

MS

Description :

1. Gathered assets from the design team, sliced the PSDs, and used the sliced images within email templates.
2. Managed the HTML document setup including choosing links, modifying tracking tags, modifying tables and content within the HTML, and choosing products for dynamic product display.
3. Sent proofs to stakeholders and was responsible for the QA process for email campaigns.
4. Validated correct rendering within Litmus and black-box testing on Android and iPhone mobile devices for all email campaigns.
5. Created a QA checklist and helped establish a formal process for reviewing campaigns.
6. Assisted with creating and executing detailed testing plans for special campaigns like Abandon Cart.
7. Provided additional support as the need for the Digital Marketing team - including but not limited to - adding annotation cards to YouTube videos, creating the monthly blogger newsletters, social media response, tagging within the digital asset management system, and other projects.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Responsible for the daily (as well as monthly and weekly) management, HTML set-up, QAing, and manual/automatic deployment of The Knot, The Nest, and The Bump's National Advertiser Emails, Newsletters/Editorial Emails, and Partnership Emails.
2. Pulled and Compiled ongoing and post-deployment campaign reporting.
3. Maintained the email marketing calendar week-to-week as well as month-to-month.
4. Assisted with the development of creative projects.
5. Tracked all project requests between the email marketing team and the creative team.
6. Assisted and Led in the implementation and reporting of A/B Testing (creative testing, subject line testing, and/or content testing).
7. Created dynamic content campaigns and HTML (subject line personalization, content personalization, etc.).

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Arts In Communications

Description :

1. Created and maintained an email marketing calendar, which includes campaigns, estimated circulation, and sales forecast.
2. Responsible for executing that strategy by sending out a minimum of 5 emails per week, 25 per month using ExactTarget.
3. Set up and deployed email marketing campaigns to segmented lists based on a master list of 11.5 million subscribers.
4. Managed subscriber database to maintain deliverability rate of 99.9% Conduct A/B tests and take appropriate action based on key findings.
5. Analyzed and reported on campaign performance using metrics from ExactTarget, Google Analytics, and Omniture.
6. Updated monthly dashboards for campaigns, triggered and transactional emails.
7. Developed strategies for promotional communication, plan out channel distribution for messaging and identify the optimal target audiences.

Experience

7-10 Years

Level

Management

Education

B.A. In Business Management

Description :

1. Assisted in cross-departmental relationships between the marketing department and our sales team, customer service team, development team, and analytics team.
2. Solely developed a Puppy education series for our new pet owners.
3. Developed weekly cat and dog education emails to showcase company expertise.
4. Worked with the web services team to keep www.himss.org up-to-date through direct request as well as SharePoint change requests.
5. Developed, launched, and trained team members on the use of WordPress software used to run the Electronic Health Records Association blog.
6. Wrote creative briefs for marketing emails.
7. Assisted with all aspects of email production.

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Arts In Journalism

Description :

1. Worked with digital team to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites.
2. Developed, built, tested, and optimized highly segmented email campaigns.
3. Driven marketing emails to utilize best practices, optimizing for conversion and engagement.
4. Managed email signup acquisition and generation strategy.
5. Routinely met with Analytics, Communications, Digital, Marketing and Sales Teams to review performance of email and use findings to formulate best practices as it relates to audience segments, email templates, and deployment optimization.
6. Owned the end-to-end development of email marketing campaigns that deliver against business goals.
7. Maintained the email marketing calendar and manage email production for each of our organizations teams and arena.

Experience

2-5 Years

Level

Executive

Education

MS

Description :

1. Collaborated across several departments to achieve our goals of growing the database, increasing fan engagement, and driving revenue through email.
2. Managed the subscriber database and work closely with business analytics to ensure a clean and accurate environment.
3. Implemented A/B testing in an effort to optimize open, click & conversion rates.
4. Created and maintained landing pages and forms.
5. Built and maintained an email deployment calendar.
6. Attended weekly meetings for different business units within the organization.
7. Actively participated in training sessions both virtual and in person.

Experience

2-5 Years

Level

Executive

Education

GED

Description :

1. Worked games, nights, weekends, and holidays as assigned.
2. Maintained email marketing calendars for the following entities: St. Louis Blues, Enterprise Center, and Stifel Theatre.
3. Coordinated and built digital campaigns including various email newsletters, automated lead-nurturing campaigns, and customer account notifications. 
4. Focused on both revenue-generating campaigns and branding/fan engagement promotions.
5. Assisted in the development of campaign landing pages and forms for driving database growth and the trafficking of promotional/sales messages on the companys websites, mobile apps, and other internal assets.
6. Analyzed and drove KPIs for critical email performance metrics such as deliverability, open and click-through rates, conversion/bounce rates, and database growth over time.
7. Assisted with the teams analytical efforts, including pointing out trends and utilizing test methods to help deliver the best results (ie. A/B testing, frequency, time of day, etc.).

Experience

5-7 Years

Level

Executive

Education

GED