Field marketing managers are accountable for managing the overall field of marketing operations. Apart from monitoring the marketing operations, these executives are also expected to highlight in the Field Marketing Manager Resume the following roles and responsibilities – overseeing franchisee activities, store manager workflow, assisting marketing team in promotional and sales activities, developing marketing plans, setting marketing goals, assisting in marketing campaigns and tradeshows; monitoring and managing budgets, recommending marketing techniques, developing training programs and monitoring field marketing programs.
To get qualified for this job role, candidates are expected to project in resume skills such as – exceptional leadership and negotiation skills, solid knowledge of website analytics tools, experience in optimizing Google Ad words campaigns and high level of numerical fluency. Eligible candidates are expected to embrace a degree in the field of marketing or related to the least.
Summary : High energy, creative marketing professional with over 5 years of experience managing brand marketing, media, and events. A strong relationship builder with exceptional customer focus and a commitment to excellence; implementing marketing strategies that build brand identity, drive customer retention and enhance the customer experience.
Skills : Microsoft Office, Quickbooks,.
Description :
Collaborated with regional leadership implementing enterprise-wide marketing programs and initiatives concentrating on customer experience and brand integration.
Specialized in event, sponsorship, product and advertising marketing to deliver unique and memorable experiences, promote revenue opportunities that built brand equity, drove store traffic, stimulated product sales, and increased customer satisfaction.
Coordinated and managed local grassroots marketing efforts to ensure the delivery of the brand promise.
Researched and sought out opportunities that produced impactful, effective and engaging customer experiences to achieve maximum business results, consistently attaining average customer growth of 20% and increasing consideration.
Senior Trainer Partnered with regional leadership to plan, develop and implement training curriculum and strategies.
Specialized in high-quality training delivery and program management ensuring knowledge transfer for new and existing sales and customer service teams.
Developed new and refresher courses on topics specific to job function and teams aimed at increasing understanding, proficiency, confidence and successful accomplishment of career goals.
Enhanced existing curriculums through the addition of the mentoring phase resulting in higher success rates and increased employee retention.
Experience
10+ Years
Level
Senior
Education
Education
Sr. Field Marketing Manager Resume
Headline : Highly accomplished marketing professional with over 10 years of progressive experience in marketing, media and new business development in aggressive, fast-paced and competitive environments.
Skills : Research, Written Communication, Customer Service, Social Media Marketing, Proofreading.
Description :
Responsible for executing national marketing programs and developing media and local store marketing plans in 12 states consisting of over 160 restaurants, 100 franchise partners and budgets worth over $5.6 million.
Managed opening marketing efforts for expansion of Schlotzsky's and addition of Cinnabon Express co-brand.
Served as project manager for national rebranding efforts, coordinating logistics with vendors and working with franchise partners to reintroduce store locations into the market.
Recap and track performance on all efforts associated with the rebranding through traffic count, redemptions and sales.
Researched and implemented non-traditional media such as online, social, mobile, and viral campaigns on both a national and local level.
Developed marketing plans for all major Local Advertising Groups (LAGs) and individual franchise partners that effectively integrated national branding, merchandising, menu pricing, store reimaging, POP and advertising materials at the local store level.
Monitored approved Local Advertising Group (LAG) marketing plan, budget and market results throughout the year and recommend necessary plan changes to account for sales and market level changes, media environment changes, and marketing program changes.
Maintained brand voice and style through all media channels including collateral, web and social media for franchise partners.
Experience
5-7 Years
Level
Executive
Education
Marketing
Jr. Field Marketing Manager Resume
Headline : Accomplished marketing professional with extensive experience in brand management. Proven track record of building integrated communications strategies designed to achieve organizational goals.
Skills : Strong knowledge, Experience with 12 years.
Description :
Responsible for ongoing market analysis including customer habits, product portfolio as well as pricing and marketing activity of top competitors.
Identify and recommend initiatives to Mass marketing team to retain customers and combat competitors based on local intelligence.
Analyze competitive marketing; pricing, tactics, and customer experience, forwarding details to legal for potential cease and desist response.
Develop unique pricing offers, campaign messaging and product placement for specific markets based on demographic, economic and competitive environment to increase consumer response and product penetration.
Lead management of materials and campaigns to ensure brand continuity, consistency across messaging, and adherence to graphic standards, with vendor management experience to achieve local campaign execution.
Act as a resource for employees in the customer sales center, network, executive office, customer support team and training organizations for marketing questions, customer inquiries and event contributions.
Lead cross-functional localization meetings to identify specific challenges, brainstorm solutions and implement change.
Engage local leadership and employees to develop and promote internal improvements and job satisfaction to influence external customer service.
Experience
5-7 Years
Level
Executive
Education
BS In Journalism
Field Marketing Manager III Resume
Summary : Creative and driven Marketing Professional with expertise in consumer marketing, product management, advertising strategy, and marketing communications. Excels at hands-on marketing, strategy development, executing direct marketing campaigns from targeting, design, response rate tracking / ROI, and growing and maintaining a customer base.
Skills : Word, Excel, Access, PowerPoint, Outlook; Microsoft MapPoint, Adobe Creative Suite: Photoshop CS3, Illustrator CS3, InDesign, Acrobat Professional.
Description :
Acted as cross functional communications conduit between corporate, region, and local cross functional team members.
Ensured local market needs were met to achieve core and ancillary service gains, revenue growth, and cash flow goals.
Oversaw marketing sponsorships and events to promote and build uniform consumer experience and branding.
Developed and recommended hyper-local marketing tactics by assessing competitor activity, economic conditions, subscriber gains, losses, and sales activity.
Ensured successful rollout of regional and corporate initiatives with the facilitation of upstream and downstream communication across regional and market offices.
Blunted competitor efforts and effectively positioned TWC as the brand of choice by identifying sales and marketing needs by competitor / area, and recommending local blitz strategies.
Contributed to the launch of new Home Security service by assisting Home Security Operations team in market analysis and advertising plan recommendations.
Experience
7-10 Years
Level
Consultant
Education
BA In Communication
Field Marketing Manager I Resume
Summary : Obtain a position where can maximize skills that will contribute to the company's success through excellent communication skills (written and verbal), using ability to work well with others in a team environment, while motivating others with a positive attitude.
Managed a pool of 50+ brand ambassadors, which included staffing and training.
Built and maintained relationships with district managers, retail managers, and key clients.
Worked directly with the marketing company and store management to execute weekly events, which included celebrity in-store appearances, sponsored events, sweepstakes, etc.
Conducted weekly store visits and audits, delivered materials, and communicated instructions for each event.
Conducted consumer surveys, submitted detailed event reports, itemized expense reports, and maintained a budget.
Exceeded program goals for the program by 2% in increased sales.
Drove innovative demand generation and partner-enablement programs in support of pipeline acceleration initiatives for this Wi-Fi company's regional sales teams.
Increased customer attendance, sales, and profits by developing and executing regional marketing roadshow events utilizing Eloqua to automate efficient online registrations.
Experience
7-10 Years
Level
Consultant
Education
Psychology
Field Marketing Manager II Resume
Summary : Experienced marketing professional with emphasis on demand generation, lead management and customer retention. Highly skilled in marketing planning of integrated campaigns, with proven success meeting and exceeding key performance indicator metrics.
Defined and implemented the role of Field Marketing within the organization to drive alignment between Marketing and Sales team members in the United States and Canada.
Served as primary liaison between Marketing and Sales to assist in deal specific strategies and market information.
Drove marketing plans, programs, campaigns, sales strategy and other initiatives through close collaboration with Sales.
Trained the Marketing department on market conditions by participating in regular sales duties and customer feedback to report market research insights.
Developed pilot programs within individual regions that were later rolled out to the entire country.
Led a cross functional committee to develop strategies to improve product bookings across the portfolio through increased sales efficiency and product/company messaging.
Co-owned the definition of the Marketing team's analytical requirements for SalesForce.com and defined the product hierarchy structure.
Experience
7-10 Years
Level
Consultant
Education
Business Administration
Field Marketing Manager III Resume
Headline : Results driven professional that has 6 years of experience in the Marketing/Sales industry. Pro-active problem solver who leverages excellent organization and communication skills to collaborate with co-workers, vendors, and customers to build and keep strong relationships. Able to organize and prioritize work in fast-paced, high-pressured environments with fantastic networking, presentation and promotional skills.
Skills : Goal Driven, Has Written Goals, Customer Service, Customer Loyalty, Budget Management, Market Research, No Need For Approval, Team Leadership, Brand Building, Qualifies Proposals & Quotes, Training & Development.
Description :
Developed strategy and oversaw the development of marketing initiatives including executing grassroots marketing, social media marketing, and other tactics to include email blast, lead generation, and networking.
Increased B2B sales at restaurants through planning and executing corporate events, caterings, fundraisers and benefits.
Developed and executed strategic marketing campaigns and initiatives in support of brand and customer strategies to align with the business plan.
Planned and executed company relationships with hundreds of customers through all forms of communication.
Created lasting working relationships with customers and organizations.
Spearheaded and coordinated action plans for all corporate and community events in both MO and NE which expanded customer focused ideology.
Improved all aspects of the customer experience in the restaurants through constant interaction and implementing the latest trends throughout the MO and NE markets.
Experience
5-7 Years
Level
Executive
Education
Marketing
Asst. Field Marketing Manager Resume
Headline : Working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possess a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively.
Managed Design and Production Departments consisting of six Graphic Designers, one Production Supervisor, three Production Assistants, and one copy clerk.
Worked closely with the sales teams to develop, customize, and assist with sale of textbooks.
Designed marketing collateral that required quick turnaround, such as catalogs, brochures, posters, banners, announcements, newsletters, agendas, flyers, invitations, and computer-based presentations created in PowerPoint, while maintaining management position.
Shifted priorities daily to design, upload and download materials via FTP Sites, print, email/fax blast.
Improved existing resources and capabilities to develop cost effective and faster procedures.
Conceptualized, designed, and proofread work to ensure quality output concentrating on spelling, grammar, content, and design consistency.
Experience
5-7 Years
Level
Executive
Education
Bachelors Of Fine Arts
Associate Field Marketing Manager Resume
Objective : Strong verbal and written skills who understands clients' needs and presents information in a clear, concise manner. Account Renewals Client Education C-level Relationships Product Updates SaaS Experience Tech Savvy.
Skills : MS Office, MS Excel.
Description :
Oversee event marketing for a SaaS application that streamlines the financial close.
Represent the company at trade shows and industry events.
Educate clients at seminars, and relay their needs to Sales.
Partner with Sales Teams to conduct events and analyze data to improve prospecting and closing.
Implement and track the results of virtual and email campaigns.
Enhanced prospecting by making event marketing more user-friendly.
Supported sales and real estate teams with marketing programs to build Company awareness as well as help drive revenue in four markets.
Implemented strategic growth initiatives and brand management for the Jack Daniel's portfolio within the multicultural market.
Experience
2-5 Years
Level
Junior
Education
BS In Medical
Field Marketing Manager/Supervisor Resume
Summary : Highly qualified Field Marketing Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Accounting, Finance.
Description :
Creatively reduced product delivery time by up to 75% and generated a 30% increase in profit margins.
Maximized business plans for a five-state, $71 million territory to include a $15 million account.
Achieved record profit and price realizations through distributing limited quantity products to profitable customers and markets.
Attained product price realization targets across multiple industries and customer bases.
Established and led a cross-dealership program management team to cut costs and share best practices.
Teamed with dealer management on the optimization of territory sales coverage studies.
Elevated market position through coordinating large-scale marketing events, organizing customer visits, and implementing marketing plans, webinars, and end-user presentations vital to introducing product changes.
Authored monthly dealer publication rolled-out on a national scale.
Experience
10+ Years
Level
Senior
Education
MBA In Marketing
Field Marketing Manager/Consultant Resume
Objective : Highly creative and effective Field Marketing Professional with proven experience in increasing customer base through successful social media and event management. Innovative thinker with demonstrated success in developing and translating comprehensive strategies into practical tactics that produce results.
Expanded social media following by 100% (to over 700K) within one year by executing new strategies.
Delivered brand message resonating effectively with customers by producing creative content and copy.
Broadened Tilly's national exposure with digital, print, radio and aerial advertising by seeking out media partners and negotiating profitable contracts.
Performed 360-degree management of over 110 Tilly's national events including grand openings, major music festivals and professional action sports competitions.
Coordinated and supervised up to 100 event staff to accomplish goals.
Managed scheduling, inventory control, field reporting, and shipping logistics to ensuring event outcomes.
Created a first-time national school outreach program to connect with core customer demographics.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Arts
Field Marketing Manager Resume
Summary : Addressed customer and client issues and complaints. Extensive experience in marketing, promotions, advertising, sales and customer service, food and beverage preparation, budgeting, staffing, facilities management, cash management, inventory and quality control.
Skills : Sales, Marketing.
Description :
Developed and maintained business relationships with adjusters, contractors and other parties capable of referring or assigning restoration work.
Established leads and identified sales opportunities to expand market revenue.
Worked closely with the Sales Managers and Office personnel to achieve sales goals and objectives.
Interacted effectively with customer/business office staff.
Sincerely exhibit empathy to homeowners affected by fire or water disaster and manage the customer's expectations while coordinating job performance to achieve complete customer satisfaction.
Actively promote and sell company services at the highest priority.
Increased revenue by meeting customer needs in a courteous, professional, honest and caring manner.
Handled and resolved any complaints or concerns from customers utilizing Customer Experience Strategies.
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