Loyalty Manager Resume Samples

A Loyalty Manager is responsible for managing Customer loyalty programs for an organization. The job description entails developing customer engagement strategies and implementing campaigns to increase customer loyalty. A well-drafted Loyalty Manager Resume mentions the following core duties and responsibilities – developing customer loyalty programs, planning and executing loyalty campaigns, measuring customer loyalty and customer lifetime value, planning and executing loyalty campaigns, analyzing customer data and customer feedback; using customer insights for improving customer experience; and optimizing customer loyalty programs, and managing customer relationships.

The most sought-after skills include excellent customer service skills and communication skills. The person should also have proficiency in customer data analytics, be self-motivated, and be able to work independently. Loyalty Managers usually hold a bachelor’s degree in marketing, business, or a related field. Experience in Customer Loyalty programs, customer analytics, and customer engagement is an added merit.

 

Loyalty Manager Resume example

Loyalty Manager Resume

Summary : Significant experience in managing people, operations, and administration of business concerns while implementing profitability and operations improvement initiatives. Highly motivated, professional in presentation and conduct, and results-driven. Seek opportunities to utilize the ability to produce positive results in management.

Skills : Analytical, Problem-Solving.

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Description :

  1. Retained and achieved loyalty programs for our residential prepaid and billing customers.
  2. Strengthen customer-company relationships in order to obtain greater satisfaction and loyalty from our customers.
  3. Elaborated and put into action the plan for technology migration and  Manage the budget for the area.
  4. Interfaced with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set.
  5. Built mutually beneficial long-term relationships with consumers and Recruit and retain consumers.
  6. Identified who our most valuable consumers are Recruited new consumers to the Adidas brand and created lifetime value through the program.
  7. Drove increased purchase value, frequency, and lifetime value across all of our sales channels.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Bachelor's In Marketing


Loyalty Manager Resume

Summary : As a Loyalty Manager, Knowledgeable technical leader who accurately forecasts the direction technology will take, ensuring a higher ROI when choosing software and hardware purchases. An engaging presenter and public speaker with a track record of improving results following one-on-one and group presentations. Exemplary customer service skills with the ability to communicate clearly and effectively with all levels of management, easily translating technical jargon into everyday language.

Skills : Technical Support, Leadership, Training; Development.

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Description :

  1. Oversaw a team of 15 with the primary role of increasing conversion rates through customer engagement and satisfaction.
  2. Coordinated events to support product launches as well as small-business networking, youth workshops, and Boy Scouts of America training.
  3. Implemented employee-engagement tools and was instrumental in merchandising initiatives.
  4. Created a competitive edge on price matching by completing research on the competitive landscape to identify current sales, supplying information to the entire Northeast market weekly.
  5. Increased conversion on personal training purchases by 20% at one store and up to 65% at others following company-wide adoption of new personal training initiatives.
  6. Realized a 15% sales increase after creating metrics to track initiatives and sales tools to focus on specific inventory items.
  7. Inspired advocacy and drive consumer centricity and Promoted data-driven (fact-based) decision-making by showcasing knowledge and insights from the program.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Bachelor's In Marketing


Loyalty Manager Resume

Summary : As a Loyalty Manager, I grew the number of active members, HawaiianMiles penetration, and the average value of each member and Managed the team to oversee all aspects of the HawaiianMiles program including daily operations, database, reporting & analytics.

Skills : Communicational Skills, Interpersonal Skills.

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Description :

  1. Developed the testing and learning agenda that will keep the pipeline full of new sales drivers.
  2. Identified opportunities for the ongoing development of the integrated marketing database to ensure the tool’s capabilities enable the team to continually meet the changing needs of the customer.
  3. Partnered with the analytics teams within marketing and across the organization to ensure tests and campaigns are designed to deliver accurate results
  4. Initiated and managed the definition of high-level scope and Acted as one of the product owners for the loyalty program.
  5. Developed integrated baseline project plans applying estimated models, document estimating assumptions, refines plans, and manage performance against them.
  6. Oversaw the development and execution of the one-year marketing plan for retail card proprietary rewards programs within the context of the overarching marketing plan set down by the Marketing Management team and the partner contract parameters.
  7. Acted as the primary relationship manager and first point of contact for all reward program contracts, negotiations, communications, and issues or customer escalations related to the reward programs.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Summary : As a Loyalty Manager, Ensured profitable management of the proprietary reward programs, optimizing reward mix, pricing, data & technology processes, while contributing to the maximization of the lifetime value of portfolios and achieving revenue and profit targets for the current fiscal year.

Skills : Knowledge Of Customer Relationship Management; Strategic Thinking.

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Description :

  1. Managed the evolution of customer benefits and product features in support of increasing customer loyalty and lifetime value.
  2. Defined incremental product opportunities by writing clear and concise specs for new content, features, and systems.
  3. Educated key stakeholders in the EA Mobile organization to ensure continuity in the utilization of internal tools and systems.
  4. Managed the CRM and Marketing operational needs related to the global customer platform (GCP) on the short-term improvements and fixes while working with CRM and internal partners to establish longer-term plans for enhancements that help the business monetize the infrastructure.
  5. Led business resources for supporting technical requirements, data flows, and data architecture designs to ensure these IT projects appropriately capture the business needs, are globally defined, and are in line with IT strategy.
  6. Identified and monitored relevant operational measurements, project plans, and business KPIs for effectiveness, customer data quality and integrity, CRM system integrations, and key Q/A protocols from development to user acceptance testing to production for the business.
  7. Oversaw the development of standard reports and presentations on all CRM operational projects and work streams and any ad-hoc initiatives that merit CRM operations support as required.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Headline : As a Loyalty Manager, Acted as program manager to develop loyalty activities and benefits that integrate into editorial and reflect their content Designed architecture for Customer Experience Management programs and  Provided support on questionnaire design, reporting, and insights in program design.

Skills : Project Management Skills, Certified Loyalty Marketing Professional.

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Description :

  1. Ensured AEO continues to have a best-in-class loyalty program that will increase customer retention, spending, and ROI.
  2. Developed the annual and seasonal loyalty marketing plan as an integral component of the planning process.
  3. Followed all company policies and procedures, ensure uniform and personal appearance are clean and professional, maintain the confidentiality of proprietary information, and protect company assets. 
  4. Welcomed and acknowledged all guests according to company standards, anticipate and address guests' service needs, assist individuals with disabilities, and thank guests with genuine appreciation. 
  5. Spoke with others using clear and professional language, prepare and review written documents accurately and completely, and answer telephones using appropriate etiquette. 
  6. Developed and maintained positive working relationships with others, support the team to reach common goals, and listen and respond appropriately to the concerns of other employees. 
  7. Moved, lifted, carried, pushed, pulled, and placed objects weighing less than or equal to 10 pounds without assistance and Performed other reasonable job duties as requested by Supervisors.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Objective : As a Loyalty Manager, Owned the product roadmap for CheapOair and OneTravel Rewards 3rd party partnership strategy and Managed the day-to-day relationship for our co-brand credit card program with our partner bank and network, Developed financial models that support points earning and redemption with 3rd party partners.

Skills : Planning, Developmental Skills.

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Description :

  1. Maintained complete knowledge of all Elite Member Benefits, Terms, and Conditions and Adjusted Elite Member status when necessary according to established guidelines.
  2. Partnered with Head Connector to update, appoint and activate connector team on property.
  3. Attended Loyalty and Connector meetings and webinars to continue professional development and learn about new enhancements and promotions of Marriott's Bonvoy Loyalty Program.
  4. Promoted positive relations with Elite members by anticipating their needs and promptly responding to them.
  5. Monitored responses and routes Elite members' comments to the appropriate department when necessary. 
  6. Maintained Elite Appreciation, Guest Services, and Front Desk Goals - Coordinates day-to-day operations, ensuring the quality, and standards and meeting the expectations of the Elite, Cobalt, and redemption stay members on a daily basis.
  7. Developed specific goals and plans to prioritize, organize, and accomplish work.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Objective : As a Loyalty Manager, Created customer and business Key Performance Indicators that will be used to determine priorities and communicate the results of our program and Wrote clear user stories and product requirements that articulate desired product functionality.

Skills : Financial Skills, Customer Service.

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Description :

  1. Supported handling complaints, settling disputes, resolving grievances and conflicts, or otherwise negotiating with others.
  2. Assisted with energy conservation efforts by monitoring compliance during property tours and Provided Exceptional Elite, Cobalt, and redemption stay members Service and Property Operations Support.
  3. Provided services that go above and beyond Elite, Cobalt, and redemption stay members' expectations in order to promote Elite, Cobalt, and redemption stay members' satisfaction and retention.
  4. Set a positive example for guest relations and Helped employees to provide excellent customer service.
  5. Assisted in coaching and providing feedback to associates and Maintained high visibility in public areas during peak times.
  6. Provided immediate assistance to Elite, Cobalt, and redemption stay members as requested.
  7. Interacted with Elite, Cobalt, and redemption stay members on a regular basis throughout the property to obtain feedback on the quality of the product, service levels, and overall satisfaction.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Objective : As a Loyalty Manager, Managed the operational set-up for new program partners (e.g., system interface liaison with IT, redemption process development) and Tested configured rules in the loyalty platform to confirm user story/business requirement compliance, Analyzed the loyalty platform performance.

Skills : Analyzing Skills, Team Work.

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Description :

  1. Maintained knowledge of all hotel features and services, room types, rates special packages, and promotions.
  2. Tracked daily arrivals, departures, room availability, and scheduled in-house group activities.
  3. Maintained complete knowledge of all hotel and departmental policies and procedures and Monitored the security of public areas of the hotel.
  4. Conducted pre-shift meetings to review and shared information pertinent to daily business with other team members. 
  5. Led the Team and Conducting Human Resource Activities and Provided guidance and direction to subordinates.
  6. Assisted as needed in the interviewing and hiring of other team members and Monitored the effectiveness of the departmental staffing guide.
  7. Provided training, development, professional discipline, and positive support for all employees within the department.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Objective : As a Loyalty Manager, Managed the operations team that responds to inquiries relating to Loyalty products through the case management system and Developed business strategy and business plan for the operations team including budget development, Worked with high-profile clients on program consultations.

Skills : Planning, Programming.

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Description :

  1. Administered performance evaluations for all employees within the department and Facilitated departmental strategic planning meetings.
  2. Directed the performance of staff and follow up with coaching and guidance to praise or make corrections At Westin, we are committed to empowering the well-being of our guests by providing a refreshing environment, thoughtful amenities, and revitalizing programming to help ensure that they leave feeling better than when they arrived. 
  3. Created and implemented social media content to grow client loyalty and brand awareness and Provided personalized, professional customer service experiences by building trust and developing strong customer relationships.
  4. Responded to customer inquiries regarding coverages, billing, claims, or products by following established agency processes and procedures.
  5. Estimated and quoted policy premiums complying with underwriting guidelines and Identified and suggested complementary products discovered through client interactions or data analysis. 
  6. Worked with the service team to review incoming appointments for the day/week to analyze and compare service guests with our CRM database.
  7. Calculated potential lease returns or buyouts with current OEM programs and  Maintain and update AutoAlert software presets.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor's In Marketing

Loyalty Manager Resume

Objective : As a Loyalty Manager, Monitored all incoming queues, call volume, and other metrics, Ensured teams are properly trained when new products are released or products are upgraded or patched, and Oversaw the loyalty training experience to ensure the strategic and logical progression of Shop Your Way Rewards program knowledge across all SHC formats.

Skills : Marketing, Sales, Monitoring Skills.

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Description :

  1. Prepared and delivered presentations on program performance and project progress to Executives.
  2. Provided strategic leadership for the loyalty and marketing teams that deliver multi-channel rewards and loyalty programs to maximize customer value and brand engagement.
  3. Managed and approved the work of assigned agencies on marketing initiatives With a focus on Retail Front Store and Loyalty, this role is responsible for developing digital products across mobile apps and the web.
  4. Partnered with key stakeholders to define the product roadmap and supporting metrics required to deliver and enhance a best-in-class digital experience.
  5. Worked closely with IT, UX, retail business teams, legal, marketing, customer service, and leadership teams to bring products to market.
  6. Ensured thorough end-to-end testing and validation of products prior to launch Measured product performance, and report on progress and KPIs.
  7. Executed and managed HawaiianMiles strategy, including levels and benefits by member segment, member growth, engagement plans, and infrastructure to support initiatives.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor's In Marketing