The main responsibility of a Market Research Manager is to take responsibility for overseeing the performance of the marketing research team and produce market research reports accordingly. Major roles and responsibilities pertaining to this role are listed on the Market Research Manager Resume as follows – leading, managing and executing primary research tasks; producing reports based on findings and statistics; designing and using quantitative research through surveys, face-to-face contacts or telephonic conversation; controlling and using qualitative research using focus groups; analyzing internal data and statistics, and evaluating past performance to assess future trends.
Skills and qualities expected from job applicants include the following – excellent communication and people skills; the ability to multitask and plan well; good with numbers and commercial awareness; confidence while dealing with a wide variety of people, knowledge, and experience in handling quantitative research work and strong knowledge of statistics. A Degree in Marketing is mandatory, however, possessing a Master’s qualification will be a major asset.
Objective : Versatile engineer, project manager, business strategist, leader, planner, innovator, designer, tester, analyzer, optimizer, listener, learner, reporter, and presenter. Motivated to enhance the quality of life. Thrives on understanding others, and empowering within her circle of influence to produce Win-Win results.
Skills : Salesforce, Microsoft Office, Social Media, Customer Service, Scheduling, Research.
Description :
Researched market needs and trends for industrial, auto mechanic and DIY markets.
Conducted focus group sessions, forecasted trends, performed statical analysis, determined market sizes, reported and presented results to senior management and large audiences.
Contributed to acquisitions and corporate strategic planning.
Analyzed and recommended ways to reduce distribution transportation costs.
Introduced a major new product line for the industrial and government markets.
Obtained ISO certification.
Conducted design of experiments for manufacturing processes.
Experience
2-5 Years
Level
Executive
Education
MBA
Sr. Market Research Manager Resume
Summary : Designed and implemented consumer testing to identify optimal package; conducted research to guide creative development of a new campaign. Tool Storage and Electrical Diagnostic Equipment Manager: Lead a $3 million business segment, including a team of 15 engineers and designers, through the design, testing and production stages in a timely, cost effective and high quality manner.
Skills : ComScore, Adobe Omniture, Google Analytics, Coremetrics,.
Description :
Included contact presence to in-house media advertising, sales & editorial staff, as well as outside research customers and vendors.
Prepared, developed, maintained and implemented the department's goals, plans and budgets.
Reviewed bid documents to make sure sun's proposals meet functional specifications, as well as other requirements and terms & conditions specified in the solicitation document.
Educated and advised team members on international and usaid it procurement regulations and procedures helping to successfully participate in the bids.
Formulated effective strategies consistent with sun's core business and competitive advantages in global economy.
Coordinated and managed activities of sun's international divisions, developed plan and timeframes for bid preparation activities and risk mitigation to ensure successful participation in competitive bids.
Scheduled and conducted informational interview with over two hundred mba students.
Experience
7-10 Years
Level
Senior
Education
Graphic Design
Jr. Market Research Manager Resume
Objective : Consumer Insights specialist with 16 years of experience in global and regional marketing research from both supplier and client sides. Experience with B2B and B2C research, primary and secondary research, ad hoc (custom) and tracking studies. More than 5 years of supplier selection, managing and evaluation experience.
Skills : Market Research, Analytical.
Description :
Supported 4 brand groups (endocrinology, psychiatry, oncology, and erectile dysfunction therapeutic areas), marketing and sales directors.
Responsible for creation and implementation of annual market research plan in accordance with business needs; regular reporting of secondary market data (market shares and dynamics) to all audiences.
Included top and middle management.
Implemented sales force efficiency tracking; leading launch feasibility assessment studies for global products in the Russian market.
Coordinated market research activities across the region.
Led the selection of secondary data supplier (pharmacy and hospital audit) for Russian market.
Worked closely with the supplier to create reporting forms tailored to Lilly's needs, introduce new features to the database and improve its user interface.
Experience
2-5 Years
Level
Junior
Education
MS In Psychology
Market Research Manager III Resume
Summary : Highly motivated, adaptable and versatile Consumer Insights Professional who transforms consumer research into consumer insights and provides actionable fact-based recommendations. Possess effective leadership and management skills. Experienced in qualitative and quantitative consumer research methodologies and techniques driving the development of new products and growth of established brands.
Skills : EPIC, Microsoft Office.
Description :
Responsible for initiating, negotiating, and securing research projects for the Wisconsin Innovation Service Center.
Coordinated and recruited outside technical consultants; developed and conducted interviews with a wide variety of professional and technical representatives.
Provided direct technical assistance to small business clients in the research and data for development of business plans, marketing plans, loan applications and related topics.
Analyzed and reported research on all consumer-related aspects of the furniture care and Windex business, including advertising, with responsibility for Pledge, Grab-It and new products.
Consulted with and advised the Windex and furniture care marketing team, R&D, and advertising agency on day-to-day as well as long term business issues, advertising, strategies and tactics.
Managed external research vendors.
Introduced customer feedback for decision making and as a measure of satisfaction.
Experience
7-10 Years
Level
Management
Education
MA In English
Market Research Manager II Resume
Summary : To give all of professional & educational experience to a company/organization that encourages a balance between work and family.
Skills : EPIC, Microsoft Office.
Description :
Reported to semi-annual company meetings findings from primary research projects.
Allowed harmonizing Russian data with global guidelines.
Designed and presented quarterly reports to all key stakeholders.
Created sales force efficiency metrics, which was later integrated it with market shares reports.
Combined reporting received very high recognition from the top management for its advanced evaluation power.
Conducted major launch feasibility assessment for ADHD medication in the Russian market, encompassing parents, doctors, teachers, medical regulators, and school psychologists.
Worked closely with project teams and research and syndicated data suppliers to identify marketing problems and opportunities, define project .
Experience
7-10 Years
Level
Management
Education
MA In English
Market Research Manager I Resume
Summary : Highly qualified Market Research Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Established a market research department that was instrumental in creating a market-driven company orientation within a previously engineering and marketing communications driven company culture.
Validated new product / application opportunities, market size, target markets and product requirements to succeed.
Drove diversification into new industry and product areas in non-automotive markets (the auto industry was historically 70%+ of revenue).
Identified usaid and multilateral development banks funded it business opportunities requiring software and technology solutions for sun microsystems' global development division.
Recruited and built a team of ten members independently.
Experience
10+ Years
Level
Senior
Education
MBA In Marketing
Assistant Market Research Manager Resume
Summary : Managed market research vendors, including vendor selection, negotiations and contract development. Assigned tasks to members and inspired team members to achieve our mutual goals.
Skills : Professional working proficiency in French and elementary proficiency of Finnish and Spanish Professional working experience with Oracle, SAP, AS400, and Salesforce.
Description :
Led project to implement enterprise-wide client loyalty management systems within Fiserv, bringing together components of client relationship, sales win/loss and product implementation primary research studies.
Initiated partnership with Fiserv Global Services team in Dheli, India and led all requirement, design, building, testing, implementation, training and adoption of a new Fiserv Market Research platform, the Client Information Management System (CIMS).
Designed a custom Microsoft SQL Server database in which to store Fiserv research information.
Constructed recurring extraction, transformation and load (ETL) processes to import and align data from multiple Fiserv customer relationship management databases, and incorporated a Web- based user interface to collect inputs from stakeholders across the corporation.
Evaluated potential solutions and vendors for an improved survey data collection and reporting platform; selected and managed partnership with a third-party firm to provide this platform.
Provided technical and business requirements for data management, survey execution, analysis and reporting needs.
Worked with internal IT operations teams to acquire database and application server platforms, enable networking connectivity and establish access to Fiserv customer management databases.
Experience
10+ Years
Level
Senior
Education
Bachelor Of Science
Associate Market Research Manager Resume
Objective : Through business savvy, rigorous research and keen insight, provide employer with timely, actionable intelligence, insights, and strategy which allows them to compete in shifting market environments.
Skills : Healthcare, Customer Service, Computer.
Description :
Managed newly created Market Research division.
Responsible for providing strategic recommendations to executive leadership team through initiation and execution of primary and secondary research efforts.
Managed and developed team of 4.
Successfully re-branded Mail Boxes Etc.
Achieved a 20% increase in same store sales by designing and managing flagship consumer research that redefined The UPS Store/Mail Boxes Etc.
Initiated and designed research on franchisee motivations and management styles that served as a basis for franchisee marketing communications and education efforts.
Created regular reporting methods to disseminate market and competitive information thereby increasing the speed of decision making.
Experience
2-5 Years
Level
Executive
Education
Marketing
Assistant Market Research Manager I Resume
Objective : Experienced multilingual professional with a track record of data-driven decision making for developing, evaluating, and bringing new and innovative products, processes, and services for North American and international markets. Experience in conducting, analyzing and interpreting customers, competitors, and market trends to help global companies derive the maximum value for their investments.
Skills : Expert user of SPSS and other statistical software, MS Suite, Tableau and other grphic presentation software.
Description :
Assisted in a 5% sales increase and a 15% reduction of product material cost in a new line of Chipper Shredders based on custom research using ACA.
Collected, analyzed, and interpreted macro and industry-specific research using sources such as Dodge Data & Analytics, IHS Markit, and the Department of Commerce.
Researched and analyzed key business drivers, competitive environment, customer performance, trends and operating metrics based on research findings.
Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D.
Communicated orally and in writing with procurement specialists and project managers of funding agencies to arrange sun's presentation of innovative sustainable competitive solutions in early pre-bid stage.
Requested clarification of bid documents.
Helped in de-briefing process when fair and open competition regulations have been violated.
Experience
2-5 Years
Level
Executive
Education
Marketing
Market Research Manager Resume
Headline : Extensive international experience including a network of OEM and aftermarket relationships in the transportation, marine, capital equipment, and industrial markets along with their related parts sales, service, marketing, dealer program initiatives. U.S. Navy Veteran with a proven track record in delivery of strategic growth, market share, sustainable profitability and enduring brand equity including service and extended care programs that convert sales transactions into long-term customer relationships.
Skills : Microsoft Office, Moderating, Languages, Languages.
Description :
Experienced managing global research projects for major pharmaceutical clients across many English and French-speaking markets.
Demonstrated success: Moderating qualitative interviews with varied stakeholders: key opinion leaders, physicians, payers, patients, and caregivers.
Responsible for planning and execution of qualitative projects in several therapeutic areas from start to finish: - Proposal development.
Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D
Researched overall business landscape including product portfolio and strategies.
Prepared presentations and clearly communicate metrics and findings from initiatives to senior management and to the broader organization
Assisted with marketing and other special projects as required (e.g. annual operating plans, board materials, etc.).
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