The Job description of a Senior Marketing Specialist is similar to that of a Junior Marketing Specialist, except that these professionals are shouldered with additional roles and responsibilities. Some of the significant duties mentioned on the Senior Marketing Specialist Resume include – conducting marketing research, brainstorming new ideas and concepts to develop marketing strategies, assisting in analyzing marketing data, assisting in inbound and outbound marketing activities, managing digital and print asset inventories, forecasting and tracking trends, and discussing proposals to launch new product in market.
The ladder to success comes in the form of skills and abilities, hence, these Specialists are expected to demonstrate such competencies as – a solid understanding of marketing elements, experience with marketing data analytics and tools; solid computing skills, knowledge of HTML, CSS and other web development tools and commercial awareness. A Degree in Marketing, Sales or Public Relations is the minimum criteria. Most of Marketing Specialists gain several years of work experience before moving to this senior role.
Headline : Garnished much success in the past three years. During tenure, has helped facilitate his company's market share continuation of office and multi-family construction, as well as facilitate growth into a regional leader in office.
Skills : Microsoft Office, Marketing Strategy, Editing.
Served along-side project management to develop and execute winning proposals for public and private clients.
Collaborated with Pursuit and Business Development group to develop proposal win strategies and write strategic proposal documents.
Designed - Produce creative infographics, layout, and design not only in persuasive proposal documents but also in advertisements, events.
Conducted ongoing market research and competitor analysis, publishing regular research briefs to management.
Coordinated with leading market research firms and generate project lead reports for the business development team.
Collaborated with Operations Group to facilitate booth concepts and collateral materials for distribution.
Gathered and report key matrixes in order to distinguish valuable tradeshow pursuits.
Senior Marketing Specialist III Resume
Summary : Detail and results-oriented individual with years over 20 years of marketing communication and project management experience Excellent oral and written communication skills.
Produced marketing and sales material for national sales force: brochures, sell sheets, training manuals, PowerPoint presentations.
Assisted in the development and design of print advertising for medical trade publications and provided media analysis.
Created and maintained database for project tracking and management.
Developed e-learning training material for the sales team on divisions products and services.
Assisted laboratory personnel and IT departments to create and validate new tests including the creation of reports for CAP/NYS approval.
Introduction of new products by instituting sales campaigns for the field and physicians.
Coordinated logistics for annual national sales meetings held in various locations around the country.
Senior Marketing Specialist/Representative Resume
Summary : Objective is to obtain a full-time position allowing to utilize experience in as administrative assistant, serving as effective gatekeeper; prepare well-researched documents.
Skills : Copy writing, Graphic Design.
Researched and wrote marketing plans and budgets for major promotions each year, including copywriting, graphic design, target marketing.
Marketing liaison for the Lawrence and Springdale markets.
Listen to branch managers, recommend and place all marketing online and print collateral, speak with media vendors, track results.
Wrote and design email messages, direct mail, and brochures.
Understand and follow federal regulations pertaining to financial advertising.
Maintained and defend the Truity Credit Union brand. Helped markets exceed their membership and checking account growth goals.
Responsible for the Visa Balance Transfer promotion that netted new credit cards.
Senior Marketing Specialist II Resume
Headline : Results oriented marketing professional with 20 years' experience in marketing and management with proven ability to reduce marketing costs, manage cross functional teams, and launch products.
Skills : Email Marketing, Social Media Marketing, Data Analysis.
Spearheaded key marketing initiatives in collaboration with marketing teams; led teams of marketing and administrative support professionals.
Handled critical projects and developed business cases for programs including the Transportation Loyalty program.
Managed vendor relationships and handled contract negotiations.
Compiled, assessed, and reported on data regarding business cases; wrote, determined, and presented recommendations.
Performed system testing including for email delivery system.
Selected accomplishments: Increased readership in six months through instigating highly effective, targeted marketing strategies.
Spearheaded development of loyalty business leading to program expansion across additional markets.
Senior Marketing Specialist I Resume
Objective : Experienced marketing professional with strong communication skills Adept at using MS Office: Word, Excel and PowerPoint Team player with a willingness to learn and to exceed expectations.
Skills : Microsoft Office, Analysis.
IBM Software products help customers innovate and become more flexible while controlling costs.
Served as Product Manager, Informix Dynamic Server (IDS) v10 with over in annual revenue.
Drove the strategic direction for IDS to establish it as an IBM flagship database.
Developed winning go-to-market strategies to help drive direct- and business-partner sales.
Gather and prioritize feature requests for future releases and determine potential revenue opportunities.
Established pricing, packaging and license terms, and conditions, creation of product design documents, business plans, marketing collateral.
Reversed declining sales to grow year-to-year revenue by double digits.
Senior Marketing Specialist/Analyst Resume
Headline : Seasoned Project Manager with proven ability to coordinate multiple facets of quality and service with a focus on meeting project commitments, including communications with sponsors.
Skills : Technical Skills, Management.
Analyzed market trends, competitive intelligence, and monthly sales for proprietary and engine aftermarket truck parts.
Provided a variety of strategic pricing recommendations to multiple product managers responsible for annual sales.
Created, implemented and managed sales programs for parts with excess inventory valued.
Designed promotional campaigns and authored communication to more than dealers.
Designed, implemented and managed ad hoc financial reporting.
Coordinate and implement all activities related to proprietary parts trade show strategy, including display, properties, collateral.
Managed the creation and tracking of purchase requisitions.
Senior Marketing Specialist/Co-ordinator Resume
Summary : Experienced marketing professional with strong communication skills Adept at using MS Office: Word, Excel and PowerPoint. Team player with a willingness to learn and to exceed expectations.
Skills : Microsoft Office, Marketing.
Created annual marketing strategies for each company and direct all marketing projects from concept to completion.
Plan and execute company events from wine tastings and theatre events to educational seminars.
Maintained client and prospect information in CRM. Schedule and maintain a meeting calendar for the CEO.
Updated websites and company Facebook page and maintain event calendars in all.
Created PowerPoint presentations for educational seminars and workshops.
Researched and write articles for bi-annual newsletter and company website blogs.
Attend Client Council Meetings and Advisor Network Meetings and produce and forward minutes to all members after each meeting.
Lead Senior Marketing Specialist Resume
Summary : Responsible for ensuring the strategic alignment between the organization's goals and the development of marketing campaigns to meet those objectives.
Skills : Social Media, Technical Skills.
Managed all marketing initiatives to promote SDFCU's financial services and products.
Served as editor and led the creative direction for monthly and quarterly newsletter.
Directed and design campaigns to increase the credit union's membership base.
Performed extensive market research to target key market segments.
Project lead for marketing campaigns/projects, from inception to completion.
Analyzed and disseminate results, evaluating effectiveness and ROI.
Editor and feature writer for " State Courier" magazine with circulation and a monthly newsletter with readers.
Initiated and coordinated concept, research, copywriting, editing, layout, and design.
Asst. Senior Marketing Specialist Resume
Headline : Creative marketing communications professional with expertise in collateral development, sales Enablement, product launches, and conference and trade show management in industries.
Skills : Technical Skills, Communication Skills.
Assist in annual marketing and budget planning for the New Homes and Products program while managing quarterly true-ups.
Effectively trains junior staff, a Marketing Assistant and Coordinator regarding the assignment of projects and professional guidance.
Generated strategy for campaigns and marketing materials.
Collaborated to provide direction to art directors, designers, and copywriters.
Successfully project manages the development, execution, and closeout of all campaigns and materials.
Supervised the marketing deliverables budget on a day-to-day basis.
Directed the annual media buying, including managing the relationship with the contract media buyer.
Bachelor Of Science
Associate Senior Marketing Specialist Resume
Headline : Marketing and Customer Development Contribute to an organization with entrepreneurial experience ranging from operations, sales and marketing, financial budgeting, management.
Skills : Communication Skills, Marketing.
Created, revised and maintained all sales collateral both printed and digital.
Managed the SAVO platform for all digital content.
Coordinate salespeople nationally to attend conferences in the Financial Services industry.
Worked closely with Graphic Services to create, revise and maintain sales collateral.
Revised and maintained digital content for the entire division using the SAVO platform.
Creation of templates for a platform, trained salespeople in use of the platform.
Completed an average of conferences annually.
Senior Marketing Specialist Resume
Headline : Competent, focused, and goal-oriented professional, with 15 years of strong qualifications honed through extensive accounting experience with call center financial reporting.
Skills : MS-Excel, Marketing.
Worked collaboratively with the vice president of marketing.
Managed VIP accounts and analyzed marketing reports.
Coordinated with legal staff in examining disclaimers.
Rendered support to price adjustments and legal notification.
Monitored and managed marketing expenses, created a purchase order and descending balance spreadsheet.
Provided accruals and re-class to the accounting team.
Implemented and processed various incentives for the staff.