VP of Marketing Resume Samples

VP of Marketing oversees and directs the marketing department of the company. They are also actively involved in designing, implementing and monitoring the marketing strategies as a means to achieve the business goals. The VP of marketing resume demonstrates various job tasks for these heads such as developing and implementing cohesive marketing plan, setting current long-term goals for marketing team, designing and reviewing marketing budget, monitoring all marketing campaigns, prioritizing marketing projects, preparing regular reports, conducting marketing analysis, identifying challenges for growth, providing guidelines for effective marketing events, and forecasting marketing department hiring needs.

To be a successful VP of marketing, a candidate must possess solid knowledge of SEO, CRM software, Web analytics and Google AdWords; they should be proficient in using digital marketing tools and techniques and have a strong mindset to handle multiple projects. A degree in Marketing, Communications or relevant field is needed to become VP of marketing.

VP Of Marketing Resume

Summary : VP Of Marketing with 18 years of experience is seeking to use my executive management, collaborative team building, communications, and branding expertise to build organizational value for a forward-thinking organization.

Skills : Adobe Creative Suite, Microsoft Office, GoPro Mac OS, Windows, Mac IOS , Facebook, Twitter, Pinterest, Instagram, YouTube, Vimeo, LinkedIn, Google+ , HootSuite, Sprinklr, SharePoint, OneDrive, Google Drive, BaseCamp, Trello, Slack, Assembla, Podio, Function Fox , HubSpot, Marketo , Emma, SendGrid, MailChimp , GoTo Webinar, JoinMe, Facebook Live, Pro-active And Responsible, Creative Problem Solver, Detail Oriented And Organized , Capable, Positive Team Leader And Teammate , Committed And Hard-working. Excellent Listening And Collaboration, Excellent Multi-tasking, Excellent Oral/written Communication. Excellent Copywriting And Editing, Excellent Design/creative 3

Description :

  • Responsible for all Marketing Functions which include branding, corporate communications, product marketing and marketing communications strategies and programs for Savvycards suite of SAAS offerings.
  • Identifying and researching new revenue opportunities in current and potential markets.
  • Identifying opportunities for increasing visibility, brand recognition and engagement with multiple audiences in current markets (investors, press, customers, users, strategic partners).
  • Designing & managing the execution of integrated communications programs across multiple communications channels (print, digital, event, social).
  • Supporting communications needs of sales, business development & investor relations.
  • Soliciting & analyzing user feedback & directing the product development, support and marketing teams on ux/ui improvements.
  • Modeling marketing organizational structure, identifying / hiring team personnel, and managing teams to achieve divisional goals.
  • Identifying/implementing key marketing technologies in support of divisional goals and corporate initiatives.
Years of Experience
Experience
10+ Years
Experience Level
Level
Consultant
Education
Education
BS

VP Of Marketing Resume

Summary : Experienced VP Of Marketing with 11 years of experience in the Food domain, skilled at growing brands and team members within the convenience store, food service, grocery, mass, dollar, and drug channels while working for large companies to Fortune 100 corporations such as ARAMARK, ExxonMobil, Tyson Foods, Thorntons and Hunt Brothers Pizza.

Skills : Marketing, Market Research, Data Analysis, Marketing Strategy, Project Management, Social Media Marketing, New Product Development, Strategic Partnerships, Management

Description :

  • Created 5-year strategic plan and served on the senior leadership team.
  • Increased sales by $90m in 6 years through marketing campaigns, new products, and social media.
  • Achieved positive same-store sales and double-digit sales growth for the first time in history.
  • Developed the new brand slogan, personality, and advertising program that grew brand recognition.
  • Created sponsorships that grew brand awareness with NASCAR teams, NHL, Minor League Baseball, Country Music Association, Universal Music Group, UFC, Realtree, Bass Pro Shops and Chevrolet.
  • Awarded "Best Pizza Program" by convenience store decisions magazine for 7 consecutive years.
  • Created over 100 new products from concept to test which lead to 7 products being launched.
  • Developed B2B marketing campaigns that drove best-in-class response rates.
  • Grew department from 2 direct reports to 7 team members and the marketing budget from $3m to $5m.
  • Created social media programs on Facebook, Twitter, and Instagram that grew to over 100,000 fans.
Years of Experience
Experience
10+ Years
Experience Level
Level
Management
Education
Education
MBA


VP Of Marketing Resume

Summary : VP Of Marketing with 12 years of experience in the Healthcare domain is seeking a position with a growing organization that seeks the development of visionary marketing concepts and techniques by creating, implementing and delivering marketing campaigns while focusing on overall company growth and profitability.

Skills : Product Marketing, Product Management, Marketing, Digital Marketing, Social Media Marketing, Public Speaking, Business Analysis, Marketing Strategy, Management, Branding, Training & Development

Description :

  • Formulated, directed, coordinated and evaluated all marketing and branding activities to promote products and services within companies overall goals and objectives.
  • Identified, developed and evaluated marketing strategies based on knowledge of established objectives and market activities.
  • Directed the hiring, training, and performance of marketing staff, including marketing managers, marketing intern, graphic designers, director of e-commerce, web programmers, shipment department, and all outside advertising agencies.
  • Evaluated the financial aspects of marketing initiatives including budgets, expenditures, research, and development appropriations, return on investment (ROI) and, profit-loss projections.
  • Analyzed the sales forecasting and strategic planning to ensure the sales and profitability of each marketing initiative by monitoring all marketing channels used (off-line -print, direct mail, pop, newspaper, magazine etc. And on-line- transactional web engagement, SEO, inbound marketing, weekly e-blast and blog campaigns, dr banners ads, re-targeting campaigns social media etc. ).
  • Coordinated and participated in promotional activities and trade shows working by coordinating with various other departments, product vendors, advertisers production managers to market and brand product to align with company goals and objectives.
  • Effectively managed annual marketing budget, +12% sales increase over LY with a +6% increase in customer traffic.
Years of Experience
Experience
10+ Years
Experience Level
Level
Management
Education
Education
MBA

VP Of Marketing Resume

Summary : Dedicated VP Of Marketing with 13 years of marketing, sales, and management experience. Specializing in leading teams that create and execute intelligent marketing campaigns that drive results and build a business. Helped SST Group go from $250K to $30M in annual revenue Generated $40M in revenue through direct response marketing efforts Created a mobile SMS program that has generated over $1.9M in new revenue.

Skills : Google Analytics, Omniture, Excel, PowerPoint, Word, Commission Junction, SharePoint, Google Adwords, StongMail, Exact Target, Business Requirements For Online Development Projects, Creative Briefs

Description :

  • Monitoring, analyzing, and improving the performance of all marketing initiatives and platforms.
  • Managing renewal and maintenance of all media plans, agreements, and strategic partnerships.
  • Providing overall concept, strategy, creative direction and final approval for all collateral, creative campaigns, and global marketing initiatives.
  • Working with our DBA to develop the custom cross-departmental business intelligence reporting, using microsoft.
  • Providing monthly and quarterly sales and marketing performance reviews to the CEO and CFO.
  • Developing and presenting the quarterly sales and marketing performance reviews for all franchisees.
  • Deployment and management of all technical implementations and integrations including salesforce, marketing cloud, docusign, custom intranet web reporting platforms, MS PowerBI, desk.com CRM, Meraki.
  • The growth of social media presence from 2200 to over 100,000 total users since 2012, creating new revenue streams through our social platforms which have generated over $2m in revenue.
Years of Experience
Experience
10+ Years
Experience Level
Level
Consultant
Education
Education
College


VP Of Marketing Resume

Summary : High-performing, strategic thinking VP Of Marketing with 10+ years experience in marketing. Highly skilled at team building, exceptional writing and interpersonal communication skills. Well-versed in all phases of budgeting, lead generation and digital campaign strategy. Professional executive with proven track record implementing successful marketing plans, encompassing engaging corporate events, informative PR, concise social media strategy and well-organized project management.

Skills : Marketing, Search Engine Optimization, SEO, B2B, B2C, Social Media Marketing, Digital Marketing, Team Management, Team Building, Public Speaking, Public Relations, Implementation, Website Content, Blogging, Event Planning, Meeting Planning, Budgeting, Business Development, CRM, Email Marketing, Microsoft Suite, Creative Services, Graphic Design, Canva, Pardot, Reputation Management, Google Analytics, Social Media Automation, Corporate Communications, ENewsletters, Lead Generation, Demand Generation, Travel Planning, Hospitality, Tourism, Working With Agencies

Description :

  • Upholding the brand recognition and consistency for all the marketing goals for regional and national offices.
  • Overseeing company social calendar of events such as trade shows, local and corporate happenings.
  • Social media channel management and strategy for Facebook, Twitter, Instagram, Youtube, LinkedIn & Company blog.
  • Collaborating with third-party marketing agencies in order to regularly approve engaging content.
  • Built from the ground up a new diversity initiative bringing in a 40% growth of minority audiences via social media.
  • Serving as editor of newly created marketing materials for both digital and print.
  • Implementing and introducing multiple cost saving software in order to facilitate 50% more efficiency in creating digital marketing pieces.
  • Communicating the timely press releases and advertising for industry trends and relevance.
  • Ensuring the quality assurance and compliance of all marketing materials.
  • Curating new business development in outside relationships aiding in 75% growth of company bottom line.
  • Regularly communicated with new third-party vendors that would enable the company to enhance sales and productivity.
Years of Experience
Experience
10+ Years
Experience Level
Level
Management
Education
Education
BS

VP Of Marketing Resume

Summary : Client-oriented, VP Of Marketing with 15 years of experience in the Marketing domain offering in-depth experience in delivering high-level integrated marketing solutions that build powerful and profitable brands. An influential business partner, with extensive experience in project management, who can identify business process improvement initiatives, develop/implement cost-effective resolutions, streamline processes, and solve complex issues in a timely manner.

Skills : Database, Lead Generation, Marketing, Marketing Automation, Thought Leadership

Description :

  • Working closely with the sales team, have helped increase the monthly recurring revenue (MRR) 100% by "filling the funnel" with more pipeline opportunities. Demand generation comes from targeted email campaigns, aggressive social media, frequent webinars,.
  • Strategic trade show booth locations, beneficial website pages, and compelling thought leadership (blogs, videos, e-books, etc.).
  • Responsible for all marketing including demand generation/growth, messaging/positioning, content, pr/communications, social media, and branding.
  • Writing or co-authoring all written content including emails, website, sales decks, collateral, and more.
  • Personally took over the Kwanzoo Twitter account and have increased followers from 3,500 to over 18,000 in 14 months. 
  • Posting the content that helps build awareness, positioning Kwanzoo as an industry thought leader, and driving the prospect engagement.
  • Also wearing a sales hat and am responsible for marketing and agency partnerships.
  • Hosting 15-minute Kwanzoo ABM pov webinar every other Friday to discuss ABM best practices, tips, techniques, and insights.
  • Leveraging my personal twitter account of over 45,000 followers to educate and drive prospect awareness and engagement.
Years of Experience
Experience
10+ Years
Experience Level
Level
Consultant
Education
Education
College

VP Of Marketing Resume

Summary : VP Of Marketing with 20 years of achievement and experience in credit union marketing. Ability to build teams, manage projects, plan, direct and coordinate marketing efforts to achieve overall goals and objectives.

Skills : Marketing Communications, Advertising, Public Relations, Project Management, Copywriting, Editing, Microsoft Office Suite, Fund Raising, Community Relations, Business Development, Sponsorships, Social Media; Knowledge Of Photoshop, InDesign, Database Programs, HTML

Description :

  • Managed corporate communications, market research, brand management and public relations initiatives. Oversaw the internal and external communications.
  • Executed a new brand and oversee the creation of marketing initiatives that support the Credit Unions brand, mission and core values.
  • Developed and implemented the marketing plan in support of the goals and strategic objectives.
  • Developed and maintained the marketing budget.
  • Initiated and oversaw the Credit Union Annual Car Sale resulting in $2.8m in loans.
  • Oversaw the creation of all advertising, marketing, website, direct mail and electronic content and determine delivery channels.
  • Developed marketing campaigns (ex. Deposit campaign resulting in $1.7m, exceeding goal).
  • Collaborated with the executive team on product development. Serves on ALCO committee.
  • Managed business development goals, community events, and sponsorships.
  • Analyzed the member relationships through MCIF system to develop marketing strategies.
Years of Experience
Experience
10+ Years
Experience Level
Level
Consultant
Education
Education
BA

VP Of Marketing Resume

Summary : Results-focused VP Of Marketing with 15+ years of experience in the Technology domain providing companies with the marketing tools, resources, and processes best suited to drive business growth. Strengths include collaborative leadership style with deep marketing experience and a thorough knowledge of all aspects of the brand marketing and lead generation including: analytics, programming skills and both traditional and digital marketing skillsets.

Skills : Long-Term Marketing and Business Growth Strategy, Web Design, Programming and Implementation, Team Leader, Staff Development, Lead Generation, Demand Generation, Brand Development, Creative Direction, Illustration, Graphic Design Audio, Video Event Production, Project Management, Public Speaking, Client Consulting, Digital Marketing, SEO, SEM, Analytics

Description :

  • Orchestrated the media campaigns to drive leadership positioning around the globe.
  • Developed messaging, digital communication and collateral materials, media, and serves as spokesperson when needed.
  • Coordinated pivot strategy, messaging, design and product launch of three new product offerings.
  • Developed and deployed go to market plan for three new product offerings resulting in over 150% increase in web traffic conversions.
  • Grew inbound opportunities over 200% through SEO refinement and new lead generation programs.
  • Refined messaging. Decreased website bounce-rate from 77% down below 18%.
  • Managed outside vendors and drove creative direction of all collateral materials.
  • Vetted marketing automation platforms (Eloqua,Marketo, and Hubspot).
  • Deployed hubspot to support all lead generation efforts. Integrated to CRM through Salesforce API.
  • Created marketing dashboards to consolidate information flow between the boardroom, c suites & employees.
  • Revitalized and launched social campaigns resulting in a 142% combined follower increase.
  • Lead team and communications strategy in a three-phase project to overhaul outdated website.
Years of Experience
Experience
10+ Years
Experience Level
Level
Consultant
Education
Education
College

VP Of Marketing Resume

Summary : Creative, effective, and efficient VP Of Marketing with 14 years of experience in the Healthcare domain with a consistent record of accomplishment in developing comprehensive marketing strategies supporting business goals and objectives. Proven success directing the creation of marketing tools, and the timely execution of all marketing programs. Strong team building and leadership skills which helped to create top-performing marketing teams.

Skills : Desktop Publishing And Graphic Design, Adobe Creative Suite, Microsoft Office Suite, WordPress, Constant Contact, Google PPC And Analytics, Google Docs, Social Media Platforms

Description :

  • Developed corporate branding strategies as part of the integration team for partnerships, mergers, and acquisitions.
  • Established integrated marketing plan, brand campaign objectives, and, budget, build disciplines around tracking progress, soliciting feedback, and metrics to improve market performance.
  • Designed and built the corporate website to rebrand and reposition the company into new market segments.
  • Supported high impact product launch campaigns to drive brand consideration, leads, conversion and market growth.
  • Proactively generated ways to advance brand in industry trade publications, press releases, digital media, speaking opportunities, conference participation, and other forms of advertising.
  • Created successful email marketing campaigns that promoted customer loyalty and industry education to significantly increased lead generation by 42% which led to an 11% increase in sales.
  • Responsible for developing new business, sales and marketing materials including pitch decks, case studies, presentations, collateral, brochures, whitepapers, videos, and blog posts to communicate the value proposition.
  • Collaborated with the software development team to define and design the user interface (UI) for proprietary software.
  • Directed marketing, sales and quality assurance efforts to sell software and services to Costco wholesale physician members generating over $5,000,000 in sales; in partnership, developed sales tool, organized events, ran multi-media marketing campaigns, and implementing quality measures under their strict guidelines.
Years of Experience
Experience
10+ Years
Experience Level
Level
Consultant
Education
Education
College

VP Of Marketing Resume

Summary : Analytical marketing leader with 14 years integrated marketing experience. Expertise in online marketing, customer acquisition and retention, brand positioning, direct marketing, product marketing and analytics.

Skills : Brand Development, Brand Management, Market Research, Communications, Messaging, Public Relations, Media Relations, Creative UX, Reporting, Email Marketing, Print, Digital Marketing, Google Analytics, Google Adwords, MailChimp, Constant Contact

Description :

  • Implemented a marketing automation system Marketo, and in the first year grew the lead database from 10,000 leads to over 60,000, and qualified leads to over 3000 per year.
  • Managed the existing CRM deployment Microsoft Dynamics, then migrated to Salesforce and integrated Pardot, Data.com, and LinkedIn into the Salesforce platform.
  • Managed a $1,000,000 marketing budget and produced quarterly reports on ROI, lead generation.
  • Building a comprehensive content marketing plan including monthly webinars, bi-monthly whitepapers, and numerous lunch and learns per month in various cities to qualify leads.
  • Created a corporate blog, and a monthly newsletter with over 5000 views per issue.
  • Rebuilt the corporate website from scratch focusing on content distribution, lead generation.
  • Responsible for marketing and advertising compliance, policies and procedures.
  • Managing and oversee vendor relationships, outsourcing of projects and internal graphic designer and business development positions.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Senior
Education
Education
MBA