Brand Development Manager Resume Samples

A Brand Development Manager is responsible for building, promoting, and protecting a company’s brand. This includes overseeing the development of marketing campaigns, creative strategies, and brand messaging that reflects the company’s core values and objectives. Major roles and responsibilities associated with the role are listed on the Brand Development Manager Resume as – managing the internal and external brand communications, as well as research competitor products and services, creating and implementing marketing plans to support the brand’s growth, generating new ideas for product and service offerings, conducting market research, and collaborating with other departments to ensure brand consistency. The job also includes developing and monitoring brand performance metrics and analyzing customer feedback to inform strategies for improvement.

The skills and experience necessary for this role include excellent communication and organizational skills, the ability to manage multiple projects simultaneously, and the ability to think strategically. Additionally, the Brand Development Manager should have a deep understanding of the company’s target market, a creative eye for design, and a strong knowledge of the brand’s competitors. A Bachelor’s degree in marketing, communications, or a related field is typically required for this role. Experience in brand management, marketing, and digital marketing is also preferred.

Brand Development Manager Resume example

Brand Development Manager Resume

Summary : As a Brand Development Manager, Collaborated with Sales Enablement, Product Marketing and Sales Operations for targeted training and development. Motivated individuals and team to exceed objectives through coaching and mentorship. Worked with marketing and sales operations to ensure thorough follow up of inbound leads.

Skills : Hootsuite, Radian6, Buffer, Social Media Platforms, PowerPoint, Canva, Basic Web Design.

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Description :

  1. Achieved regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews.
  2. Completed action plans, implementing production, productivity, quality and customer service standards.
  3. Coached this vision to our sales team.
  4. Led and developed strategic processes to implement flagship, prototype and rollout program internationally.
  5. Managed store development team (PM, PA and Designers) worked on International projects and managed communication with International licensees.
  6. Recruited, hired, coached, and managed the operational performance of a team of Business Development Representatives.
  7. Proactively identified and launched initiatives to drive new business development growth and operational excellence.
                        Years of Experience
                        Experience
                        7-10 Years
                        Experience Level
                        Level
                        Management
                        Education
                        Education
                        BA In Management


                        Brand Development Manager Resume

                        Objective : Brand Development Manager passionate high energy leader with a diverse (18) years of experience in strategic planning, program/processes planning, complex problem solving and motivated a diverse team of talent and resources to gain advantage in a challenging environment. Empowered team to take ownership of their territory. Ensured that team metrics are aligned with the broader organizational objectives.

                        Skills : Budget Management, Negotiation.

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                        Description :

                        1. Managed a portfolio of: Victoria Secret Flagships (Middle East), Victoria Secret Beauty & Accessories, La Senza and Bath & Body Work.
                        2. Managed and oversaw the brokers and external consultants.
                        3. Negotiated deal terms, leases and exhibited to ensure the term works with the design and construction team.
                        4. Prepared financial models and demo/psycho presentation for the internal leadership teams.
                        5. Responsible for the P&L, strategic planning, development, processes, procurement review, financial budgeting, personnel hiring, management, training and development of the project management team and the overall project performance for the LBI store development.
                        6. Partnered with the real estate team to review LOI, work letter and lease terms to ensure the deals are vetted for optimum developable space.
                        7. Facilitated a strong bond with the store design and construction team with internal business organization (finance, legal, real estate, operation and design team).
                        Years of Experience
                        Experience
                        0-2 Years
                        Experience Level
                        Level
                        Entry Level
                        Education
                        Education
                        BA In Management


                        Brand Development Manager Resume

                        Summary : Highly qualified Brand Development Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.

                        Skills : HR 360 Capable, Computer, MS Office, Apple OS, Salesforce, Blackbaud.

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                        Description :

                        1. Launched New Package 12 pack can, achieved 80% chain authorization Monitored market trends, assisted with advertising and marketing activities with our team.
                        2. Resolved problems, completed audits, Lead Quality Control Recommended product line improvements by identifying new package product improvements to maintain minimum breakage in our distribution network.
                        3. Managed a team of six brand managers supporting three DBI branches, covering 36 suppliers in eight counties with annualized sales of 7.8 million cases.
                        4. Built Distributor Annual Business Plans that set priorities, expectations and successful delivery plans, programs and volume/distribution targets .
                        5. Assisted and supported local Texas sales force with lending distribution partnership opportunities, shared practices to improve brand.
                        6. Monitored and refined processes, metrics, and tools to maximize success on the BDR team.
                        7. Achieved quarterly and annual pipeline and revenue targets.
                        Years of Experience
                        Experience
                        7-10 Years
                        Experience Level
                        Level
                        Management
                        Education
                        Education
                        BA In Management

                        Brand Development Manager Resume

                        Objective : As a Brand Development Manager, Worked with Sales Managers building and implementing brand strategies. Developed specific measurable and attainable brand programs for sales consultants. Compiled, reviewed, and communicated sales data results against sales goals. Provided timely updates and recaps with supplier representatives.

                        Skills : Microsoft Office, Marketing.

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                        Description :

                        1. Managed all sales and marketing efforts for the company, including web and social media site development and maintenance.
                        2. Executed professional presentations to promote business growth.
                        3. Responsible for direct distribution - business to business and business to consumer.
                        4. Managed Customer Service and Fulfillment Center, while cultivating new and nurturing present accounts.
                        5. Secured purchase orders and reorders for company, meeting and even exceeding quotas and expectations.
                        6. Coordinated product production and managed inventory control.
                        7. Developed and enhanced investor and distributor relationships with partners Appeared at hair shows to build brand awareness and conduct education programs.
                        Years of Experience
                        Experience
                        2-5 Years
                        Experience Level
                        Level
                        Junior
                        Education
                        Education
                        BA In Management

                        Brand Development Manager Resume

                        Objective : As a Brand Development Manager, trained and coached innovation plans and execution with sales staff and trade customers. Researched and recommended local marketing opportunities for both retail and on sale accounts. Coordinated and implemented promotional brand activity across all account channels.

                        Skills : Microsoft Office Suite, Salesforce.

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                        Description :

                        1. Managed the South Texas and Louisiana market by way of Houston, Texas Demonstrates excellent customer service in accordance with Cytosport / Core Values.
                        2. Converted customer service opportunities into sales events.
                        3. Maintained client accounts, provides on-going assistance with resolving issues as necessary.
                        4. Supervised employees in multiple markets with the product integrations, market development, sales, market growth and distribution of Muscle Milk.
                        5. Used educational knowledge and unique hands on experience to contribute to the success and growth of the product line and organization.
                        6. Developed and presented programs for off-premise accounts and distributor partnerships for FruitWorks brand.
                        7. Enhanced the distribution of Fruit Works in several key markets that included Louisiana and Texas.
                        Years of Experience
                        Experience
                        2-5 Years
                        Experience Level
                        Level
                        Junior
                        Education
                        Education
                        BA In Management

                        Brand Development Manager Resume

                        Objective : As a Brand Development Manager, Closed interested parties on demo zoom calls. Built, managed and maintained a new pipeline of business & Managed and updated CRM. Traveled to conferences to meet and engage with industry key prospects. Reported to top level management on growth.

                        Skills : Scheduling, Project Management.

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                        Description :

                        1. Worked with brand development team to create new, fresh ideas.
                        2. Responsible for buying and redesigning products to meet customer needs.
                        3. Collaborated with other professionals to effectively brand and merchandise products.
                        4. Drove sales by developing business strategies, marketing plans and merchandise assortments.
                        5. Initiated concepts which resulted in client satisfaction.
                        6. Inspired trust and excitement out of potential clients Expert in customer retention.
                        7. Responsible for the nation-wide execution of numerous multi-million dollar brand plans. Reviewed performance data (financial, sales and activity reports).
                        Years of Experience
                        Experience
                        2-5 Years
                        Experience Level
                        Level
                        Junior
                        Education
                        Education
                        BA In Management

                        Brand Development Manager Resume

                        Summary : As a Brand Development Manager, Partnered with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.

                        Skills : Microsoft Office, Organization, Human Resources, Management.

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                        Description :

                        1. Budgeted, forecasted, and allocated resources on a weekly basis.
                        2. Communicated clearly and effectively with owners while build lasting relationships.
                        3. Developed and implemented programs to help drive sales around local events.
                        4. Constantly learned and stayed active in market to stay on top of new trends.
                        5. Aligned with local and regional sales teams to increase sales with market presence.
                        6. Exceeded local and nationals sales goals and finished the year as the top Brand Development Manager in the country with an additional 1,800 cases in accounts.
                        7. Reported on pipeline-building metrics and forecast to senior sales management.
                                      Years of Experience
                                      Experience
                                      7-10 Years
                                      Experience Level
                                      Level
                                      Management
                                      Education
                                      Education
                                      BA In Management

                                      Brand Development Manager Resume

                                      Summary : As a Brand Development Manager, Applied learnings from consumer insights to support private brand business growth. Participated in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence. Explored and Applied Learning from Star Ratings Analysis.

                                      Skills : Project Planning, Retail Management.

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                                      Description :

                                      1. Performed analytics/ tracking information and data for Online, Direct Mail, and Marketing campaigns.
                                      2. Worked closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make client's brand values and image were followed.
                                      3. Developed processes to assist agency with more efficient processes to execute client needs.
                                      4. Served on team to build and implement new project management system.
                                      5. Worked effectively with the team to write detailed reports, provide research and creative strategy and build marketing campaigns and presentations to identify execution for potential and new clients.
                                      6. Responsible for the product development activity in Drugstore.
                                      7. Developed new brand, Personal Expressions, for HBC category. Launched consisted of 125 items in 13 categories.
                                      Years of Experience
                                      Experience
                                      10+ Years
                                      Experience Level
                                      Level
                                      Senior
                                      Education
                                      Education
                                      BA In Management

                                      Brand Development Manager Resume

                                      Summary : Developed strong sales skills that have enabled me to build a record of sustained sales increases while learning the intricacies of the many moving parts within the beer industry. Thrived on challenge and change, and looked forward to new opportunities to build positive customer relationships every day.

                                      Skills : Project Development, Product Development.

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                                      Description :

                                      1. Worked with suppliers and GLI VP of Sales and Marketing in planning and achieving monthly programing while executing all thematic requirements for both On and Off Premise chain and independent accounts.
                                      2. Presented brand information as necessary for retail execution to sales team, department managers and key retailers out in the trade.
                                      3. Maintained proper inventory of brand specific POS and ordering as needed to keep consistent and relevant visual enhancers within our market.
                                      4. Assisted with special events pertinent to the brands within HUSA and BBCo.
                                      5. Ensured consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager - Brand Development.
                                      6. Led cross-functional teams to implement these plans across the business.
                                      7. Created and implemented institutional processes that drive more effective control and execution of Home Depot's private brands.
                                                    Years of Experience
                                                    Experience
                                                    7-10 Years
                                                    Experience Level
                                                    Level
                                                    Management
                                                    Education
                                                    Education
                                                    BA In Management

                                                    Brand Development Manager Resume

                                                    Summary : As a Brand Development Manager, Surveyed on sale and off sales accounts with supplier reps and sales staff for success and opportunities. Stayed current with brand knowledge and training specific to the brands carried by the Odom Corporation. Worked with and supported the sales team as needed with flexibility and professionalism.

                                                    Skills : International Business, Design Management, Financial Analysis.

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                                                    Description :

                                                    1. Coordinated with international teams to ensure consistent global application of brand strategy and product requirements.
                                                    2. Developed and implemented brand/category specific marketing plans.
                                                    3. Served as a marketing strategy consultant, helping to formulate the company's strategies for seasonal events and merchandising initiatives.
                                                    4. Worked with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. 
                                                    5. Drove competitive benchmarking and consumer research as appropriate.
                                                    6. Led the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
                                                    7. Developed integrated marketing plans (Internal & External). Led project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD.
                                                      Years of Experience
                                                      Experience
                                                      10+ Years
                                                      Experience Level
                                                      Level
                                                      Senior
                                                      Education
                                                      Education
                                                      BA In Management