Marketing Lead Resume Samples

Description :

1. In charged of all advertising and public relations for this 35 year-old corporation that grossed over $200 million.
2. Managed projects working with creative and production departments.
3. Responsible for day-to-day implementation of project/client proposals.
4. Created presentations for existing and potential clients including PowerPoint and print proposals.
5. Coordinated proposals, presentations and potential leads and provide information to upper management.
6. Developed strategic and operational marketing plans.
7. Developed and created marketing materials including project proposals, tear sheets, and company brochures that contributed to the growth of the company.

Experience

10+ Years

Level

Senior

Education

B.A. In Marketing

Description :

1. Ensured accuracy of store signs, item pricing, and proper arrangement of merchandise displays.
2. Supervised a team of 10-15 merchandising associates; doing weekly scheduling, ad planning and annual reviews.
3. Provided customer service manager functions such as; answering escalated patron calls.
4. Provided manager approvals, coach credit and proper cashier customer service skills, as well as research customer and merchandise order issues.
5. Worked in tandem with Assistant Store Manager of Marketing to assure all signing and visual marketing projects are completed on schedule.
6. Acted as liaison between management and merchandising associates.
7. Maintained a hands on approach in all aspects of position; ad sets, price changes, promotional set ups, seasonal change outs, price integrity, and development of associates.

Experience

10+ Years

Level

Senior

Education

BS

Description :

1. Responsible for working with executive leadership to develop marketing strategies and project plans.
2. Led Marketing, Design and Development teams to reach business objectives and ensured that all appropriate documentation occurred throughout the process.
3. Utilized Microsoft Project to established milestones, work plans, status reports, and team reviews to meet the business needs.
4. Created print and web marketing materials 15% under budget while maintaining successful lead follow-ups.
5. Served as the primary contact for customers, vendor, and government relations.
6. Regulated billing activities, which resulted in a standardized process and more consistent invoicing.
7. Promoted Honest Beverages at a variety of retail establishments and venues Create brand awareness in the Florida market.

Experience

2-5 Years

Level

Junior

Education

B.A. In Communications

Description :

1. Managed marketing department with accountability for marketing operations including; strategy, client acquisition, research, campaigns, brand management, analytics, social media platform management and project management.
2. Collaborated and reported to Operations Manager and CEO in addition to working closely with Administrative, Accounting, IT, Human Resources and Aquatics departments.
3. Coordinated and verified the completion of marketing initiatives for new locations including; local flier distributions, press releases, digital and print ads, direct mail campaigns, email campaigns, community outreach and partnerships.
4. Suggested and successfully integrated paid social media marketing and increased acquisitions up to 30% in 60 days for California, Texas and Colorado markets.
5. Collaborated on activity with our consultant to optimize budgets.
6. Utilized Facebook Power Editor to maximize content engagement, increase sign-ups and strengthen brand identity.
7. Consulted with up to 10 managers to provide direction and feedback on local marketing initiatives.

Experience

2-5 Years

Level

Executive

Education

Business Administration

Description :

1. Included Whole Blood, Double Red Cells-(2RBC) and special collections.
2. Combined lists and renamed with appropriate campaign and extracted to I3 dialer to proper work-flow twice a week.
3. Generated Direct Mail list for each drive excluding the do not call assertions; Broadcast Voice Message list generation, formatting and downloading.
4. Configured time slots in Intouch/Hemasphere per reps request on Intouch form, for reduced goals at fixed sites; or as needed for goal reductions and fixed site closures.
5. Managed Share Point Scripts and Messaging-posting 2RBC schedules; talking points.
6. Analyzed and optimized digital and social media ad performances and managed monthly budget of up to $15,000.
7. Oversaw and provide direction for social media page posts made by team to ensure quality and effectiveness.

Experience

2-5 Years

Level

Executive

Education

Business Management

Description :

1. Lead team in the development of marketing campaigns and key promotional elements.
2. Managed advertising team including ensuring every weekly insert, ROP and special print ads are proofed, processed and printed per strict weekly deadlines.
3. Developed annual marketing plans including consumer promotions, media, advertisements, Internet programs, public relations and events for 45 stores in the Saint Louis Metro, Springfield, Illinois and Peoria, Illinois markets.
4. Managed Facebook pages daily by posting comments, posting updates, posting events, interacting with customers and deploying Facebook Feature promotions.
5. Monitored Twitter and LinkedIn for Shop 'n Save chatter.
6. Updated and analyzed online/mobile report weekly using Google Analytics.
7. Monitored competitors primarily through tracking their weekly print inserts and online vehicles.
8. Reviewed weekly promotions and ad features (including researching any discrepancies or potential issues) communicate them to the office staff and all 45 stores as well as, in some circumstances, develop POP materials.

Experience

7-10 Years

Level

Management

Education

Business Administration

Description :

1. Managed the HIV/AIDS and Walgreens Optimal Wellness pharmacy marketing initiatives for 8000 stores.
2. Worked collaboratively with business unit owners and central service marketing groups to develop strategic marketing plans highlighting HIV/AIDS care and services.
3. Utilized digital, print, signage, and events to effectively communicate Walgreens HIV/AIDS services, prescription programs, and personalized patient care.
4. Created HIV/AIDS print and digital ads for patients/physicians with total print circulations of over 1mm.
5. Developed and managed experiential marketing budgets for major clients, including McDonald's, Comcast, and Southern California Edison (SCE).
6. Developed short and long-range marketing plans, including program expansions, timeline development, budget assessments, and new business opportunities.
7. Supervised, managed, and mentored six employees and conducted annual performance reviews.

Experience

10+ Years

Level

Senior

Education

Marketing

Description :

1. Developed and executed customer-focused integrated marketing communications strategies to improve sales, and shorten the sales cycle.
2. Created and managed social media content (Google+, Facebook, LinkedIn, Twitter, Instagram and YouTube).
3. Trained and lead a team of associates on social media best practices and campaign calendar.
4. Implemented new marketing tools, applications and software solutions including; Hootsuite, Constant Contact, Wordstream, and Survey Monkey.
5. Wrote and created newsletters, Eblasts, promotions, and content campaigns.
6. Created marketing materials on print and digital platforms and review, maintain and update material as needed, observing internal standards and deadlines.
7. Selected and evaluated external vendor performance and quality.

Experience

7-10 Years

Level

Management

Education

Communication Studies

Description :

1. Managed the development and deployment of internet banners, interstitials, emails and direct mail campaigns across the existing Business Card portfolio to drive increased sales engagement.
2. Collaborated with cross-functional teams, including relationship managers, third party vendors, marketing, customer service and legal, to deliver timely and accurate program delivery.
3. Executed more than twenty programs totaling more than 12 million marketing impressions.
4. Manage project team to ensure project stay within planned timeline, facilitate weekly status meetings and communicate project status to all stakeholders.
5. Interfaced with third party agencies to develop new marketing creative treatments that effectively drive increased engagement while promoting the key Ink brand elements.
6. Managed the strategy and execution for the statement insert and statement message channels for Business Card brands and retail segments; in 2011, the statement channel generated over $150 thousand in revenues.
7. Managed and processed portfolio marketing invoices totaling more than $5MM annually.

Experience

5-7 Years

Level

Executive

Education

Business Administration

Description :

1. Assisted with Social Media presence on Facebook, Twitter, & other outlets.
2. Managed Google Adwords and Google Analytics accounts.
3. Redesigned website, with a responsive mobile design.
4. Developed and executed marketing strategies to expand presence in the rural communities Assisted in event planning and entrepreneurial promotion .
5. Directed cross-functional teams, including digital, creative, mobile operations, production, accounting, and entertainment to achieve campaign goals for McDonald's, Comcast, and SCE.
6. Integrated Marketing Services As a Team Lead, conceptualized, developed, and executed the Johnson & Johnson (J&J) marketing initiatives for 24 over-the-counter products, including Tylenol, Simply Sleep, and Benadryl at 5,900 Walgreens stores.
7. Processed overbooked appointment reports, double red cell and below 5 x the goal reports and distributed to appropriate departments.

Experience

7-10 Years

Level

Management

Education

Master Of Arts