Marketing Research Associate Resume Samples

A Marketing Research Associate surveys customer’s preferences and statistical data and supports customers during their decision-making process regarding prices, promotions, or product designs. A well-drafted Marketing Research Associate Resume mentions the following core duties – collecting data on consumers, competitors, and marketplace and consolidating information into actionable items, reports, and presentations; understanding business objectives and design surveys to discover prospective customer’s preferences, compiling and analysing statistical data using modern and traditional methods; interpreting data, formulating reports and making recommendations, using online market research and catalogue findings to databases, providing competitive analysis on various companies market offerings; and evaluating program methodology and key data to ensure that data on the releases are accurate.

Successful candidates for this role must mention on the resume the following skills – the ability to interpret large amounts of data and to multi-task, strong communication and presentation skills, knowledge of statistical packages, search engine familiarity, and knowledge of data collection methods. A degree in marketing or statistics is considered mandatory for this role.

Marketing Research Associate Resume example

Marketing Research Associate Resume

Summary : Marketing Research Associate is responsible for Analysing customer feedback and make recommendations for changes to products/services, Developing sales materials for new products/services and conduct follow up interviews with customers to ensure that they are satisfied with their purchase experience (i.e., returns, returning purchases), Collecting data from multiple sources to help identify potential market segments or target audiences.

Skills : Internet Research; Microsoft Office.

Description :

    1. Cleansed and validated potential-customer lists by researching their correct phone number, e-mail address, and position in order to make the LDR team's cold call as beneficial as possible.
    2. Built efficiency and reliability into the potential-customer lists by calling companies over the phone and requesting or verifying each lead's current position and contact information.
    3. Communicated well and in a friendly manner with the gatekeepers to obtain information about their companies' employees.
    4. Verified correct information over the phone as well as various different online resources.
    5. Utilized CRM tools such as Jesubi (Salesvue) and Salesforce.com and research sites such as OneSource, Jigsaw, AHD.org and HIMMS Analytics to conduct market research for both clients and LDR team.
    6. Worked on CRMs such as Jesubi (Salesvue) and Salesforce.com for importing and exporting data and assigning lists to the LDR team.
    7. Met with legal representatives for product approval, keeping within production feasibility.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
BS In Marketing


Marketing Research Associate Resume

Objective : Marketing Research Associate with 2+ years of experience in Interacting with both internal and external stakeholders to assist in planning future marketing efforts, Acting as a team leader in the development of marketing plans and programs; lead a team of Marketing research associates through planning, research, analysis, coordination of resources and execution of projects.

Skills : Microsoft Office, Google Analytics, Salesforce, Market, Survey Monkey, Excel.

Description :

    1. Researched / data mine information regarding contracts, including upcoming opportunities, existing and closed out efforts.
    2. Performed data quality control and data audits as the Administrator in the Customer Relationship Management (CRM) system.
    3. Assisted Business Development team with performing research, gathering and analysing information of future release of government opportunities in FedBizOpps, GovWin, ARCnet, and other government websites.
    4. Monitored and tracked upcoming RFPs to prepare for future proposal activity.
    5. Supported ENCORE II Small Businesses goals by researching System for Award Management (SAM) website to gather SB socioeconomic information and points of contacts.
    6. Demonstrated ability to operate independently as well as part of a team and work well under pressure and ability to multi-task.
    7. Conducted research to improve efficiency of advertising prospective clients Approved marketing contracts Attended client meetings Managed office .
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
B.S.


Marketing Research Associate Resume

Objective : Accomplished Marketing Research Associate professional with an advanced degree returning to workforce Seven years of experience in integrated marketing and advertising, branding, consumer research and loyalty, market research, positioning and metric driven campaigns. Strong analytical, creative and customer relationship management skills with focus on consumer insights and loyalty programs grounded in Masters in marketing from Northwestern University.

Skills : Excel, Python, R, Sta ta, C++, SQL, Data Analysis, Marketing Research, Access.

Description :

    1. Evaluated the effectiveness of marketing programs, brand experience and customer response for biggest brands in the food & beverages, home furnishings & appliances, and packaged goods industries.
    2. Created client presentations.
    3. Analysed consumer response data.
    4. Led project management and communication between departments and clients.
    5. Developed presentations.
    6. Researched real estate property and compile statistics for East Harlem, Upper West Side/Upper East Side condo, co-ops and townhouses; Managed company's social media and customer outreach via monthly newsletters done through mail chimp.
    7. Drafted real estate correspondence and real estate memorandum.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
MS In Marketing Communications

Marketing Research Associate Resume

Objective : A Marketing Research Associate professional experienced in helping advertisers and media operators develop strategies to increase market share or improve efficiency. Strong media background with an expertise in audience targeting through television and digital platforms. A strategist who uses business acumen to solve problems, innovate and establish client rapport. Highly adaptable to diverse environments and continues to evolve.

Skills : Bilingual, Researching Skills.

Description :

    1. Supported sales teams and clients in analysing audiences and promoting sales tools in local television markets.
    2. Transitioned the FOCUS product line to the Local Television Client Services group, including producing new collateral.
    3. Sales increased by 30% percent year over year.
    4. Presented research findings which helped television stations and agencies understand viewership changes in TV markets.
    5. Prepared custom analyses helping local television stations understand TV market-place dynamics.
    6. Enhanced stations ability to grow audiences.
    7. Researched position at a local marketing firm that focuses on field studies to target audiences.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Marketing Research Associate

Marketing Research Associate Resume

Objective : Objective is to attain a long-term position in a field that will utilise my efficient research, writing, and typing skills as well as my organisational and leadership qualities. I have a varied list of talents, and I am a versatile worker that is comfortable with working under high-pressure situations, within fast-paced environments. I would like to ideally utilise my abilities in editorial or administrative work. I am also a budding entrepreneur and holistic practitioner.

Skills : Written Language And Verbal Communication, Sales, Interpersonal , Independent Research.

Description :

    1. Developed streamlined marketing and sales process.
    2. Performed in depth industry competitor analysis.
    3. Analyzed 4 market segments and developed collateral targeting each vertical.
    4. Made suggestions to optimize company website's conversion funnel which resulted in a 240% increase to contact page.
    5. Developed and implemented beginning stages of inbound digital marketing strategy.
    6. Reduced company website's average bounce rate by 5%.
    7. Intercepted specific demographics of people.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor Of Arts In English

Marketing Research Associate Resume

Objective : Self-motivated, learner looking to apply newly acquired skills and prior experience in a focused, result oriented environment. Be part of a diverse team where I can apply and build on my experience in defining and executing a multi-pronged marketing strategy combining digital, traditional and social media marketing channels.

Skills : Analysis: Google Analytics, Google Webmaster Tools, Raven Tools, SAS Database Management: Microsoft Access, SQL Web Development: WordPress, PHP, SharePoint Project Management: Base-camp.

Description :

    1. Performed different controlled tests and experiments.
    2. Measured the effectiveness of marketing, advertising, and communications programs and strategies.
    3. Analysed customer behaviour in terms of demographic information as well as behavioural characteristics such as gender and age demographics.
    4. Prepared reports for internal consumption.
    5. Developed marketing strategies and plans.
    6. Conducted market research with respect to specific markets, products, and competitors.
    7. Analysed competitor data and trends in order to better understand the market landscape.
                                  Years of Experience
                                  Experience
                                  2-5 Years
                                  Experience Level
                                  Level
                                  Executive
                                  Education
                                  Education
                                  Bachelor Of Business Administration

                                  Marketing Research Associate Resume

                                  Objective : Enthusiastic, motivated, energetic Real Estate associate and office assistant with a managerial perspective, strong communication skills, and demonstrated expertise in developing customer loyalty seeks a growth oriented opportunity to contribute his professional experience and problem-solving skills to help fulfil the mission of a leading organisation.

                                  Skills : Quick Books Proficient, Microsoft Word Microsoft Excel Microsoft PowerPoint.

                                  Description :

                                    1. Used strategic and creative marketing skills to generate qualified leads for Athena clients and effectively communicate market intelligence.
                                    2. Identified target audiences.
                                    3. Formulated research questions and data collection techniques.
                                    4. Collected, organized and analyzed data through surveys, focus groups, interviews or other methods.
                                    5. Developed market research reports with respect to the company's products or services.
                                    6. Hired consulting firms to help meet regulatory requirements related to data collection (for example: FDA).
                                    7. Conducted market research studies on behalf of clients (for example: clients of client companies).
                                                            Years of Experience
                                                            Experience
                                                            2-5 Years
                                                            Experience Level
                                                            Level
                                                            Executive
                                                            Education
                                                            Education
                                                            Bachelors Of Business Administration

                                                            Marketing Research Associate Resume

                                                            Summary : Marketing Research Associate with 8+ years of experience in Identifying target markets, define categories, and develop product positioning, Identifying needs of target audiences, Developing keyword research reports and determine search engine optimisation plans, Developing ad copy for new products/services.

                                                            Skills : Developing Skills, Copy management.

                                                            Description :

                                                              1. Conducted research to support marketing initiatives.
                                                              2. Analyzed existing data to identify trends and opportunities for improvement.
                                                              3. Developed existing data into hypotheses and testable hypotheses (H&E).
                                                              4. Conducted interviews with target audiences to identify key issues and questions that need to be addressed in future marketing campaigns.
                                                              5. Designed, developed, executed, reviewed, revised, tested or otherwised manage a variety of marketing collateral (textbook manuals or web pages) that are relevant to the organisation's strategic objectives.
                                                              6. Analysed data from surveys or focus groups for trends and patterns of usage in targeted markets or industries; optimize for effectiveness through statistical analysis; develop recommendations for future campaigns using qualitative methods only when appropriate.
                                                              7. Developed market research reports and plans with product development teams.
                                                                                                Years of Experience
                                                                                                Experience
                                                                                                7-10 Years
                                                                                                Experience Level
                                                                                                Level
                                                                                                Management
                                                                                                Education
                                                                                                Education
                                                                                                GED

                                                                                                Marketing Research Associate Resume

                                                                                                Headline : Marketing Research Associate is responsible for Reporting to head of consumer insights, Developing market research, competitive intelligence and industry analysis, Identifying Recruiting survey participants and served as a brand ambassador during local health events, Developing a four-year strategic marketing plan for the Dominican republic, including projected volumes and contribution.

                                                                                                Skills : Interpersonal Skills, Analysing Skills, Sales Force Management.

                                                                                                Description :

                                                                                                  1. Conducted multiple field trips to other companies in the industry, representing the company at trade shows, conferences and workshops.
                                                                                                  2. Set up meetings with key executives from other companies in order to establish working relationships and promote the companys products.
                                                                                                  3. Worked closely with Product Development teams to develop a product roadmap for our customers.
                                                                                                  4. Developed sales strategies, including pricing strategies, promotional campaigns, and other marketing efforts.
                                                                                                  5. Presented these strategies at trade shows, conferences and seminars.
                                                                                                  6. Developed sales force training materials.
                                                                                                  7. Served as a resource for customers on how.
                                                                                                Years of Experience
                                                                                                Experience
                                                                                                5-7 Years
                                                                                                Experience Level
                                                                                                Level
                                                                                                Executive
                                                                                                Education
                                                                                                Education
                                                                                                BA

                                                                                                Marketing Research Associate Resume

                                                                                                Headline : Marketing Research Associate is responsible for Identifying, prioritising and executing marketing research projects with an emphasis on the products, services and markets that are most likely to drive growth or revenue for one or more global clients, Working closely with Sales, Marketing and Product Management to identify target markets and determine customer needs; analyse customer demographics; conduct market research; developing product descriptions; and creatingproduct road maps.

                                                                                                Skills : Customer Service, Marketing Skills, Developing Skills.

                                                                                                Description :

                                                                                                  1. Conducted market research using both quantitative and qualitative approaches in conjunction with the Marketing Manager, including focus groups and surveys.
                                                                                                  2. Analysed information obtained from customers, prospects and competitors to determine what products/services/pricing should be offered and how they should be marketed.
                                                                                                  3. Led product marketing research efforts in a team environment.
                                                                                                  4. Identified new markets and target groups that may be valuable to customers.
                                                                                                  5. Conducted market research to understand consumer needs and preferences, including consumer buys, shopper demographics and behaviours, consumer purchasing habits, target groups' attitudes towards the product.
                                                                                                  6. Reviewed marketing materials related to product launches, promotions and other events.
                                                                                                  7. Researched market trends.
                                                                                                                              Years of Experience
                                                                                                                              Experience
                                                                                                                              5-7 Years
                                                                                                                              Experience Level
                                                                                                                              Level
                                                                                                                              Executive
                                                                                                                              Education
                                                                                                                              Education
                                                                                                                              G.E.D