Product Marketing Associate Resume
Objective : As a Product Marketing Associate, regularly produce and update content for our Knowledgebase documentation site to help customers understand how to successfully use our products.
Skills : Marketing Skills, Understanding of marketing principles and strategies.
Description :
- Managed and tracked content inventory and the content development schedule.
- Helped produce, manage, and edit our monthly customer newsletter.
- Recorded and edited video walkthroughs of product features and updates.
- Responsible for content management and distribution.
- Worked closely with the social media team to promote and distribute product marketing content.
- Produced blog articles, customer testimonials, and product slides for specific go-to-market campaigns.
- Helped the company achieve objectives and revenue goals.
Experience
0-2 Years
Level
Entry Level
Education
B.Mktg
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, responsible for marketing products to the consumer or client. Develops campaigns, works with the product development team, and participates in launching and promoting the product.
Skills : Proficiency in digital marketing, including SEO.
Description :
- Generated products and services from inception to commercialization for customers.
- Defined products and programs and established milestones and objectives.
- Oversaw development of advertising, public relations and all marketing communications to meet product objectives.
- Worked with the product management team to ensure the process was efficient.
- Led teams in developing and defining business requirements for retention products.
- Worked with suppliers and regional marketing teams to deliver quality products.
- Ensured revenue and customer satisfaction goals are met.
Experience
0-2 Years
Level
Fresher
Education
BBA
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, execute awareness and lead generation campaigns in collaboration with demand generation and digital teams that may include digital and social marketing, e-mail, webinars, and paid search.
Skills : SEM, email marketing, and social media.
Description :
- Participated in cross-functional teams to execute product development plan.
- Conducted periodic product analysis and optimized as needed.
- Created advertisements, webcasts, websites, and direct mail.
- Identified media outlets for press releases and promotions.
- Enforced brand marketing guidelines in trademarks, logos, and publications.
- Measured success of various marketing campaigns.
- Drove profitable sales, brand growth and loyalty for a number of business areas.
Experience
2-5 Years
Level
Junior
Education
BBA
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, develop marketing collateral, promotional content and sales enablement content such as email copy, brochures, web copy, presentations and sales primers (Own and drive the content development process, interview SMEs, manage review/approval process).
Skills : Ability to analyze market trends and consumer behavior.
Description :
- Owned and drove marketing projects and implemented marketing programs in close collaboration with solution and industry marketers.
- Performed market research and competitive analysis.
- Designed and executed campaigns to generate and track leads.
- Measured and assessed marketing activities, and reported on outcomes and program effectiveness.
- Created content and promotional assets for conferences and ZS-hosted events.
- Supported go-to-market programs for new offerings, market segments, and geographies.
- Gained a deep understanding of buyer needs and how the company meets those needs.
Experience
2-5 Years
Level
Junior
Education
BBA
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, collaborate with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive the companys growth and our customers success.
Skills : Proficiency in using data analytics tools, Communication Skills.
Description :
- Developed product messaging to be used across all media and customer engagement channels
- Supported global cross-functional launch and release marketing initiatives
- Partnered closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Built product awareness through PR, article placements, and social media
- Proactively identified customer success and bring those stories to life for use in marketing.
- Created content (thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace.
- Created and maintained a library of sales tools, such as customer presentations and competitive materials.
Experience
2-5 Years
Level
Junior
Education
B.Mktg.
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.
Skills : Ability to create compelling marketing materials and presentations.
Description :
- Researched and managed marketing and sales collaterals.
- Researched and structured content for WebPages and landing pages.
- Created high-quality content for Gumlet through sales/marketing collaterals, email communications, website and landing page copy.
- Monitored overall consumer-facing product messaging framework and provided operational support with ongoing requests from global teams.
- Streamlined and overlooked lead nurturing campaigns.
- Organized and tracked content distribution.
- Assisted with briefing and developing seasonal marketing tools and creating seasonal asset packs, tools, and always-on sustainability priorities.
Experience
0-2 Years
Level
Entry Level
Education
BBA
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, regularly monitor data quality metrics (missing values, inconsistencies, duplicates) and implement processes to identify and address data quality issues promptly.
Skills : Project Management, Proficiency in marketing software and tools.
Description :
- Worked on projects to improve and track the middle and bottom of the funnel.
- Worked closely with sales and marketing teams to identify opportunities for new client acquisition.
- Created high-quality content for marketing/sales collaterals, email communications, webpages, and landing pages.
- Ideated and helped build compelling narratives and messaging for Gumlet across marketing channels.
- Conducted competitive, market and customer research, and build usable insights to further the marketing and sales efforts.
- Assisted and executed GTM strategies and product launches with cross-team collaborations.
- Worked on projects to track and improve the middle and bottom of the funnel.
Experience
2-5 Years
Level
Executive
Education
BBA
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, troubleshoot technical issues with martech tools and ensure their smooth operation. Stay updated on new tool features and updates to optimize their usage.
Skills : Basic understanding of web design and HTML/CSS, Ability to generate innovative marketing ideas and campaigns.
Description :
- Worked closely with sales and marketing teams to identify growth opportunities.
- Demonstrated product features to customers and prospects in webinars.
- Interviewed experienced customers to share their product usage tips with new users.
- Operated the related logistics of webinars and interviews.
- Proactively deepened the understanding of the market, customers and product.
- Responsible for managing priorities, multitasking, and delivering high-quality work.
- Assisted in the development of regional personas for new client segments such as banks, wealth management, and insurance in various local markets.
Experience
0-2 Years
Level
Entry Level
Education
BBA
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, work closely with the product management team to understand product features, benefits, and target segments and convey the value proposition of features in an effective manner.
Skills : Market Research, Content Creation.
Description :
- Worked with the global product marketing team to support and execute creative, cohesive, and integrated marketing programs.
- Worked collaboratively with the product management team to develop key product stories for Multiplier.
- Identified, prioritized, and created marketing assets, including web pages, data sheets, presentations, videos, and process documentation.
- Owned and developed user-friendly product content, such as product copy and a help center, that meets the needs of the target audience.
- Created new, high-quality content such as demos, webinars, videos, blogs, and slides. We value presentation skills alongside storytelling.
- Collaborated with cross-functional teams to support sales enablement collaterals, campaigns, social media programs, references, and case studies.
Experience
2-5 Years
Level
Junior
Education
B.Comm
Product Marketing Associate Resume
Objective : As a Product Marketing Associate, collaborate with the onboarding, sales and customer success team to identify opportunities to improve the onboarding process, increase activation, and reduce churn.
Skills : Campaign Management, Product Launches.
Description :
- Tailored messaging to resonate with different segments of the target audience.
- Built-in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them.
- Analyzed market data and customer insights to refine the positioning and messaging of the different Wati plans, and effectively communicated the plans to new customers and upsell plans to existing customers.
- Coordinated with the marketing team to create integrated marketing campaigns that generate awareness and drive demand for free tools or other such lead magnets.
- Regularly reviewed key performance indicators (KPIs) related to monetization, conversion rates, upgrade rates, and retention rates for launched campaigns to understand if success criteria were met.
- Managed and optimized our marketing technology stack, including tools like Mix panel, Iterable, Google Analytics, Jot forms, Sheets, Attentive, and Unbounce.
- Integrated data from various sources into our martech stack, ensuring data accuracy, consistency, and accessibility.
Experience
0-2 Years
Level
Fresher
Education
BBA
