Senior Marketing Analyst Resume Samples

A Company hires a Senior Marketing Analyst to direct and implement sales and marketing strategies and to advertise and handle general market placement. The job description mainly revolves around gathering numerical data and analyzing them, other core duties are seen on the Senior Marketing Analyst Resume as – supporting marketing campaigns through data mining and analysis; coordinating with internal departments to optimize customer service strategy; analyzing consumer behavior and developing predictive models; developing and executing statistical model and supporting marketing goals of the company.

Employers typically look for the following skills on the resume – work experience as a marketing analyst or in the similar capacity; expertise in Google Analytics; solid understanding of SEM campaign strategies and SEO practices; experience with PPC campaigns; good knowledge of MS Excel; and experience with various survey tools. A degree in marketing or a relevant field is commonly seen on resumes.

Senior Marketing Analyst Resume example

Senior Marketing Analyst Resume

Objective : Motivated marketing professional with over 13 years of experience in B2B and B2C marketing, including 6 years in management. Creative thought leader who builds relationships and collaborates on cross-functional teams. Extensive experience in product marketing and strategic development. Skilled in the execution and measurement of traditional and non-traditional advertising, including SEO, social media, ad development and website design.

Skills : SEO, Google Analytics, Google AdWords, CMS Website-based Systems, CRM, Social Media Outlets, Camtasia Studio, Microsoft Office, ExactTarget, Adobe Creative Suite, Prezi.

Description :

    1. Managed product campaigns, thought leadership campaigns, new product releases, and all media ad publications.
    2. Partnered with sales, project managers, lead generation team, relationship managers, and corporate executives in developing campaigns.
    3. Produced press releases, customer surveys, white papers, webinars, online graphic material, case studies, and product presentations.
    4. Promoted lead generation by working with external industry analysts.
    5. Organized promotional events including StoneRiver Client Conference.
    6. Managed annual marketing budget.
    7. LEAD Developed and managed social media content by coordinating with senior leaders.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
MBA In International Business


Senior Marketing Analyst III Resume

Summary : A position from aspects of business analytics, data mining, business intelligence, supply chain management and computer programming where can leverage diverse experience (more than 20 years) to provide practical, innovative solutions to achieve growth and success in today's challenging environment.

Skills : Marketing Analyst, Unica, Campaign Management, Email Strategist.

Description :

    1. Supervised the product development life cycle and marketing implementation.
    2. Established the Customer Focus Management network.
    3. Enhanced sales team empowerment and public relation strength.
    4. Monitored Asia Pacific business development.
    5. Supervised inventory control and P&L analysis - Collaborate global production among subsidiaries.
    6. Supplied chain and dealership management - Manage and coordinate all of the activities in material sourcing and procurement from suppliers.
    7. Reviewed demand forecasts with the marketing team and manufacturing schedules with the production team from the globe.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Doctor Of Philosophy


Senior Marketing Analyst II Resume

Summary : Over 10 years of experience in Marketing in telecommunications, cable industry and database marketing (planning, execution, analysis & reporting). Has the ability to translate between the business and technical communities as well as build relationships with business partners. Has worked on multiple Marketing campaigns in UNICA to create the targeted audience lists that would support Direct Mail, Out Bound Telemarketing, Email, Surveys, In browser alerts and Social Media campaigns.

Skills : Microsoft Office, Marketing.

Description :

    1. Managed the request-for-proposal (RFP) process for the internet access product line.
    2. Primary contacted for the Sales team on all negotiated deals beyond approved discount thresholds.
    3. Created pricing models to evaluate proposals and ensure compliance with corporate goals.
    4. Suggested alternative negotiation strategies to assist Sales and Executive Management in closing deals profitably.
    5. Prepared the internet access product P&L statement and other management reports to summarize current and projected financial position.
    6. Determined inputs required and continually enhanced report package.
    7. Developed monthly trend reports by product type which captured unit sales, churn units, operational units, dollar sales, churned revenue, operational revenue, etc.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Bachelor Of Economics

Senior Marketing Analyst I Resume

Summary : Organized professional with excellent oral and written communication skills, and the ability to manage multiple projects simultaneously. Experience includes event and public relations coordination, marketing planning and implementation, sales support and customer relationship marketing.

Skills : Project Management, Marketing.

Description :

    1. Coordinated marketing, advertising, events and public relations support for Fortune 500 subsidiary.
    2. Responsible for providing event and public relations coordination as well as marketing and sales support to national sales team for mortgage, student loan and asset management group, as well as 25 consumer finance branches.
    3. Coordinated more than 70+ trade shows and government events annually for parent company's Asset Performance Group, including new branding, collateral and logistics planning.
    4. Managed an additional 30+ trade shows annually for student loan national executive sales force.
    5. Developed process and procedures for event scheduling, invoicing, collateral and booth ordering; coordinated logistics of travel, program advertisements, collateral, promotional items and booth assets.
    6. Managed production of new booth materials and assets, reducing shipping and storage costs.
    7. Managed inventory and fulfillment of all promotional items, including giveaways, signs, and sales sheets.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Business Administration

Assistant Senior Marketing Analyst Resume

Summary : A skilled Strategic Planner with a demonstrated track record of being a motivated problem solver fostering both quantitative and qualitative results within a complex business environment. Is an outstanding project manager with a sense of urgency to deliver integrated, customer-focused solutions that enhance the organization's margin. Possess exceptional written, oral and interpersonal skills and has developed an effective communication based management style allowing for efficient and effective outcomes.

Skills : Strategic Marketing, Marketing, Marketing Communications, Customer Service, Event Marketing, B2B.

Description :

    1. Demonstrated consistent track record of simultaneously creating accurate strategic planning information for multiple clients within the given time parameters.
    2. Identified clinical service line growth opportunities with the development of a detailed competitor market share assessment guidebook.
    3. Instructed new departmental personnel in use of the Michigan Inpatient Database, Internet and other Marketing Research tools saving the department thousands of dollars by not having to send the personnel to external training classes.
    4. Designed and constructed an ambulatory utilization analysis for the DMC's Oakland Region, which resulted in the identification of new business opportunities that evolved into a strategy, to offset costs associated with organization's overall mission to patient care.
    5. Created and presented clinical service line market share reports at executive market share growth committee meetings.
    6. Coordinated annual events and internal and external fundraisers for March of Dimes, American Cancer Society, raising more than annually.
    7. Coordinated facilities and catering for internal awards dinners with 400+ attendance.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Health Administration

Associate Senior Marketing Analyst Resume

Objective : Analytics and Customer Relationship Management experience includes creating and analyzing key performance indicators, database transformation and management to track broker behaviors and life cycles including new sales and renewals, customer segmentation, sales trending, and profiling analysis.

Skills : Core Competencies Marketing Analysis Data Management/Analysis.

Description :

    1. Created Salesforce Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals.
    2. Produced salesforce.com custom objects and enhanced standard objects like Accounts, Contacts, Activities, Dashboards and Reports.
    3. Managed broker entanglement analysis by ensuring and enhancing data quality, SAS programming efficiencies, documenting, and training analysts on new implementation processes.
    4. Supervised marketing analyst(s) and supporting their broker entanglement functions.
    5. Worked with senior staff members to continuously refine and improve reporting.
    6. Managed monthly data load for analytical data mart and reporting processes.
    7. Administered key databases for analytical data marts.
    8. Analyzed and manipulated data, evaluated, interpret/transform, and present data.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Master Of Business Administration

Senior Marketing Analyst/Specialist Resume

Objective : Strategic Marketing - Analytics Expertise - Strategic Business Development - Client Building - Revenue Builder Accomplished and performance-focused Marketing Manager, Analytics Professional, and Business Strategist with over 10 years of dedicated experience in developing new and innovate analytical solutions that meet business/customer needs.

Skills : Teradata SQL, Microsoft Office Suite [Word , Excel,.

Description :

    1. Promoted to Headquarters Marketing Manager / Strategist Earned Winners Circle [Top Performer - Awarded Trip] Market- ing & Sales Operations Outstanding Achievement West Area Credo Ambassador Led, directed, and managed marketing and customer service efforts.
    2. Relied upon as Subject Matter Expert within the region for expertise.
    3. Managed customer service projects and developed processes to increase client satisfaction.
    4. Pioneered Culture as a Competitive Advantage project which led to a company-wide focus on the importance of culture and how culture directly affects/correlates to a great customer experience.
    5. Developed reporting, education tools, and courses of actions that drove the region to 2nd out of 21 regions - excelling from previous position of 19th - in the area of customer self-serve utilization.
    6. Collaborated with cross-functional sales operations teams; ensured successful implementation of region loyalty, customer experience, employee experience, express services, and call-in rate initiatives.
    7. Established 'best practices'. Administrative Management: Conducted deep dive analysis; identified opportunities/gaps in service provisions - developed/ provided solid recommendations [PowerPoint presentations with detailed analysis] to regional/area leadership team.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Business Administration

Senior Marketing Analyst/Manager Resume

Headline : Accountable facilitator who captures the grand vision without losing focus of relevant details. Diversified skills ranging from product conception to methodical execution and post-launch follow up with end users. Grasps technical workflows with ability to interpret in an understandable manner and track record of maintaining positive relationships with business partners.

Skills : External Social Community Manager, SalesForce.com Administrator, Video Learning, Video Conferencing, Adobe Suite, Data Analytics, Email Marketing, Marketing Collateral/Communications, MicroStrategy, UI/UX, Smart Sheet.

Description :

    1. Designed, prepared and analyzed forecast and sales reports which were instrumental in driving sales and exceeding target growth.
    2. Created and organized training programs for over 20,000 users, including marketing staff and business partners.
    3. Developed marketing collateral / sales aids describing product and service offerings which increased staff productivity by 24%.
    4. Crafted 100+ communication pieces including bulletins, email marketing campaigns, and other informative, marketing and promotional material.
    5. Varied tone of creative and technical writing based on product and region.
    6. Conferred with upper management and national sales teams to determine which of a product's selling features should be promoted.
    7. Prepared promotional material to increase national product sales and continue momentum over a 12-month period.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
Bachelor Of Science

Senior Marketing Analyst/Manager Resume

Summary : Bring people and processes together to achieve remarkable results. Versatile and highly organized, Streamlined product development to deliver over $34 million in new sales at a Forbes Top-100 Private Company. Revamped Product Development and Marketing departments in a variety of manufacturing organizations - reducing SKU's, increasing profits and jump-starting long dormant sales.

Skills : SEO, CPC Management, Online Marketing, Sales, Financial Modelling, Lead Generation, Web Design, Recruiting.

Description :

    1. Recruited internally to head-up the $71 million Cast Iron Baths and the $13 million Fiberglass (FRP) Bath & Shower Modules sectors.
    2. Introduced new products and drove cost reductions.
    3. Formulated a completely new FRP strategy - involving quickly filling line gaps and making several changes in how Kohler FRP was marketed, sold and shipped.
    4. Introduced new products and increased Cast Iron Sales by $19 million, reaching $90 million.
    5. Cut costs resulting in a 4% net profit margin improvement.
    6. Increased FRP sales by $8 million, reaching $21 million.
    7. Achieved a 15% net profit margin improvement.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Executive
Education
Education
Bachelor Of Science

Senior Marketing Analyst Resume

Objective : Successful in driving operational improvements to achieve excellence in transportation logistics; particularly in Latin America More than 10+ years of comprehensive experience in directing all aspects of transportation logistics operations, particularly for domestic and international destinations.

Skills : Management, Detail Oriented Skill, Customer Service.

Description :

    1. Determined composition of internal data analysis, KPI development, service metrics reporting, pain-point measurement, Customer Service Call Center productivity, social media tracking, and web analytics.
    2. Led regional marketing planning process and collaborated with Americas marketing team to drive strategic and tactical planning cadence.
    3. Analyzed quarterly financial results, analyst transcripts, and competitive intelligence for DHL, UPS, and TNT to show the competition's financial results by region.
    4. Ensured quality and consistency in regional plan's depth and breadth, as well as regional budgetary planning and investment allocation processes to align with marketing plans and reflected within Marketing Resource Management Tool.
    5. Served as Regional Systems Administrator.
    6. Partnered with regional marketing leaders in establishing detailed quarterly allocation of marketing budget and conduct post-closing variance analysis.
    7. Audited billing data and recommended procedural changes to improve operational performance.
    8. Analyzed the financial impact of new Sales Promotions.
    9. Monitored supply chain employee performance by establishing metrics to assess factors such as quality, Cost and delivery performance.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
M.B.A. In International Business