Marketing program managers are involved in developing and implementing comprehensive marketing strategies for the company’s growth. The following roles and responsibilities are commonly seen on the Marketing Program Manager Resume – creating marketing strategies, creating and managing the content calendar, collaborating with writers or designers in the creation of marketing content, creating project budgets, developing and maintaining a relationship with vendors and ensuring project timelines.
The skills that are mostly used by the marketing program manager in work execution include – knowledge of SEM, email marketing, social media marketing, and print media knowledge; creativity and originality; thorough researching skills and sound project management skills. The education requirements expected from candidates for this post are rigorous; a bachelor’s degree in the field of marketing, public relations or business management is considered as the minimum criterion. Some positions, however, demand a Master’s or higher from the potential candidates.
Summary : Marketing project manager with experience coordinating highly visible late-stage technology products and managing over 25 eComm device launch marketing campaigns from the program level. Proven ability to transform customer's ideas and thoughts into clear and communicable documents. Facilitation of leadership teams to identify, improve, and document core business processes.
Skills : Project Management, Program Management, Product Marketing, Digital Marketing, New product launches, Process documentation, SharePoint administration, Corporate reorganization.
Maintained data integrity of the customer database by working closely with vendors.
Responsible for all direct customer interaction regarding their participation in marketing programs.
Reported to finance for the creation of purchase orders that enabled the payment of customer rewards on a quarterly basis.
Trained sales consultants on features of marketing programs including the functionality and targeting customers' that would get the most benefit from each program.
Compiled customer sales trends and data for marketing personnel to aid in targeting yearly sales goals.
Cross-functional project management experience maximizing customer retention in a high growth environment.
Created, maintained and analyzed a program's financial and business strategy and adjusted to trends efficiently and effectively.
Sr. Marketing Program Manager Resume
Summary : Marketing Program Manager will support cross-functional project management responsibilities for solution launches, content development and content portal management.
Skills : Word, Excel, Outlook, PowerPoint.
Overall program management of seminars, symposia, trade shows, road shows and executive events.
Negotiated hotel contracts and management of all logistics (food/beverage, audio visual, room set-up, equipment shipping, customer registration).
Managed program timeline and facilitate team meetings to ensure program were progressing on schedule and deadlines were being met.
Worked with all levels of management, including on-site demo setup with technical staff.
Managed outside vendors who provided graphic design, printing and transportation services.
Responsible for budget management, ensuring program costs stayed within established budget guidelines.
Held post-event meetings with internal team to review metrics and determine future plans.
Bachelors Of Science
Jr. Marketing Program Manager Resume
Headline : Marketing Programs Manager with over 10 years of experience helping sales teams fill their funnel with high quality leads. Centered around customer development, brand awareness and nurturing growth through strategic partnerships.
Skills : Microsoft Office Suite, HubSpot, BrightEdge, Google Analytics, Salesforce, Gotomeeting, Gotowebinar, MailChimp, SurveyMonkey, SEO Optimization.
Create, execute, and manage all marketing projects for the business development team.
Compose and generate marketing communication pieces and briefs to reflect the company's value propositions.
Serve as a liaison with creative services division on all projects.
Administer partner marketing project list and a multimillion-dollar budget.
Oversee invoicing and administrative functions in support of all marketing initiatives.
Establish quality vendor relationships to facilitate successful marketing project management.
Develop, implement, and adjust as required capacity plans to effectively manage time constraints placed on the marketing division.
Marketing to the business to business and consumer sectors around email messaging, consumer-generated media, events and sponsorships as well as charitable community relations.
Marketing Program Manager III Resume
Summary : Professional with demonstrated strengths in project management, interpersonal skills, and analysis/problem solving. Marketing Program Manager will support cross-functional project management responsibilities for solution launches, content development and content portal management.
Skills : Microsoft Office, Photoshop, Harmony, Trello, Advanced speaking & writing fluency in Spanish.
Established collaborative partnerships with key vendors and media outlets such as Cisco and Business Trends Quarterly.
Conducted co-marketing programs including joint direct mail campaigns, webcasts, podcasts, advertising, and tradeshow appearances, resulting in approximately leads annually for the sales channels.
Worked with partners to develop strategic plans and goals for co-marketing programs.
Negotiated media buys and maintained excellent relationships with all advertising vendors.
Analyzed, tracked and monitored all email and direct mail campaign performance against campaign goals and budget.
Worked with sales channels to ensure post-campaign lead follow-up.
Secured participation from existing customers for both written case studies and video testimonials, describing their relationship with New Edge Networks.
Master Of Business
Marketing Program Manager II Resume
Summary : Able to translate business objectives into actionable strategies and project plans. Posses team building and staff training skills that enable me to be a highly contributing leader of a team.
Skills : Procurement, Change Management, Lean Manufacturing, Lean Six Sigma, Business Development, Product Marketing, Branding.
Directed campaign tactics of the product management team to actualize their marketing goals and objectives.
Managed tactics from creative development through delivery of finals while maintaining budget and meeting hard deadlines.
Developed the marketing objectives of product management teams and applied best practices to deliver a variety of marketing tactics including web, collateral, print media and CRM.
Collaborated with Market Development teams to create and implement content marketing campaigns and tactics.
Ensured brand strategy and message continuity across all marketing communications within multiple campaigns.
Ensured materials adhered to corporate brand standards, regulatory and legal guidelines.
Planned and prioritized work for effective allocation of shared creative service resources.
Bachelor Of Science
Marketing Program Manager I Resume
Summary : Obtain a challenging position within a progressive company, offering an opportunity for long-term career development and advancement. Interface with client marketing teams, management, and vendors, ensuring that marketing programs.
Skills : Digital Marketing, Business Development.
Managed promotions and sponsorships, increasing program over 3 years to include both online and offline campaigns.
Resulted in a doubled increase in qualified traffic and ROI.
Launched targeted online promotions with strategic partners, including MSN, Amazon, Target, and Ticketmaster.
Extended brand into various offline sponsorships.
Negotiated three year NFL sponsorship with the Seattle Seahawks resulted in a 50% ROI in media value.
Produced online and offline promotions that double registrations for the VIP Program.
Developed a streamlined process for go-to-market of inventory partner promotions and reduced production time by 80%.
Marketing Program Manager/Executive Resume
Summary : A proven record of successful e-commerce marketing, focusing on maximizing sales, profits and the customer experience. Delivers significant value with leadership and results driven, integrated marketing in dynamic, fast-paced environments.
Grew the Marketplace business 90%YOY with customer-driven marketing and technical optimization.
Increased contribution margin rate by 500 basis points YOY, 100 basis points over the goal.
Optimized product data feed to deliver optimal results in third-party marketplaces.
Worked with merchandising to increase the division's inventory turn rate with marketplaces.
Managed partner, vendor, and internal relationships to strategically improve product marketing.
Designed a multichannel marketing program that used social media to derive new customer insights.
Created a mobile display marketing program using demographic and geographic targeting.
Master Of Business
Marketing Program Manager/Consultant Resume
Summary : Demonstrated expertise in launching start-up companies, organizing them for long-term success, and driving continuous growth and prosperity through sound business plans. Specialist in developing forecasting models and scenarios, examining strategic performance, spotting market opportunitie.
Spearheaded creation and implementation of marketing campaigns aimed at C-level leadership on behalf of global enterprise software provider.
Conducted statistical analysis and modeling to define prospects.
Drafted business plans and monitored budgets to ensure ROI was achieved.
Significant Contributions: Increased sales lead generation by 30% and grew cross sales opportunities by 100%.
Slashed marketing spend by 15% through managing vendor relationships and adeptly negotiating contracts and service agreements.
Increased website traffic by improving online content and use of search engine optimization.
Exploited innovative marketing tools, including e-blast, webinars, and targeted trade events.
B.A. In International
Marketing Program Manager/Representative Resume
Summary : Recognized for increasing revenue and reducing cost. Ability to influence and drive innovation through cross-functional team by developing positive relationships. History of direct report management of teams of 25+ full time employees (FTE) and doing constant report outs to executives.
Skills : Project Management, Program Management, Product Management Product Development, Marketing, Sales, Business Development.
Supervised projects and manpower planning for movies, commercials, and advertising.
Coordinated external clients' business solution and proposals.
Directed teams of account sales on insides and face-to-face sales strategy for advertising marketing.
Produced the business plan for future investment for the startup for $250K.
Executed 4P marketing and strategic campaign advertising on over 20+ clients.
Reviewed final production step of the movie The Alley by tying in music, sounds effects, special effects, lighting effects and voice-overs.
Directed story boarding and road mapping for creative product design.
M.S. In Business
Marketing Program Manager Resume
Summary : Broad experience with successful online marketing campaigns from design through execution. Developed and led several successful sales teams in Web Technology market. Several years' experience developing and working with Online Marketing tools (SEO, PPC, Web Analytics, etc). Directed multiple, highly matrixed cross-functional teams of up to 10 Direct Reports.
Skills : System Administration, AppExchange Tools, Web Analytics.
Designed and managed all Marketing Programs from strategy through execution.
Managed corporate website with a focus on lead generation, retention and User experience.
Primary focus to increase sales revenue through the implementation of ROI driven marketing tools.
Managed major CRM implementation projects for global aerospace companies.
Designed and managed Online Marketing strategies.
Implemented process improvement methodology with 75% increase in productivity.
Responsible for Web Analytics performance and marketing ROI.