Brand Activation Manager Resume
Summary : Well-rounded, ambitious professional with a background in writing, editing, sales and marketing as well as knowledge and adoration of the Spanish language. Currently am a Brand Activation Manager with the Heidelberg Distributing Company of Cincinnati. Responsible for on-premise marketing coordination for the brands my company distributes.
Skills : Development, Relationship Building, Marketing, Detail Oriented, Communications.
Description :
- Developed all aspects of the local marketing plans for the upper midwest.
- Responsible for a quarterly marketing budget of $1.2 million.
- Presented marketing and sales proposals for individual and market-wide restaurants.
- Worked with store franchisees/owners to develop local store promotions and sales-increasing programs while offering strong customer service to the owners.
- Worked with vendors to secure sponsorships; provided leadership and direction to a local advertising agency.
- Held agency accountable for media buying performance, communication to the field, and budget compliance.
- Acted as guardian of the brands style, tone, and messaging, aligning with global brand standards.
Experience
10+ Years
Level
Senior
Education
B.A. In Communications
Brand Activation Manager Resume
Summary : Seeking a position with a company in a competitive market who has objectives and strategies to increase profitability and revenue by using imagination and ingenuity in the development of creative sales strategies, unique promotional events and activation, bringing national brand awareness to a diverse group of customers from various demographics.
Skills : Interpersonal, Organized, Ability To Multi-Task, Self-Starter, Healthcare, Management, Communication, Relationship Building.
Description :
- Oversaw the strategy, planning, and implementation of national and local integrated marketing campaigns supporting the brand identity.
- Marketing campaigns are inclusive of restaurants, beer, coffee, liquor, and special events.
- Managed all event marketing programs, including development, promotion, execution, and post-analysis at locations, on-premise accounts, and various activation locations.
- Developed retail marketing programs for a beer at all on-premise and off-premise accounts as well as in restaurant properties, including point of sale planning, development, and oversight of production.
- Successfully launched new products, business units, and company initiatives to the internal and external audiences such as a new brewery, new distribution locations, and new restaurant locations.
- Developed, and maintained a marketing plan for record-setting attendance at Two Brothers Summer Festival, a music and beer festival benefitting local charities with almost 10,000 attendees.
- Created strategic communication plans for all business units, including public and internal communication plans Managed all facets of Two Brothers Summer Festival, a music and beer festival benefitting local charities, as Executive Director.
Experience
7-10 Years
Level
Management
Education
Bachelor Of Arts
Brand Activation Manager Resume
Summary : To secure a Brand Activation Manager position within company to showcase sales management skills with an emphasis in creativity, oral communication, and customer service.
Skills : Microsoft Office Suite, Customer Service, Sales.
Description :
- Utilized sales tools (ABU Selling Skills, Idig, etc.) to identify sales opportunities at the store level.
- Developed sales tools and communicate sales opportunities at the store level.
- Delivered point of connection material and merchandise to designated on-premise accounts.
- Leveraged AB's social media platforms to drive brand awareness in the market.
- Built strategic marketing plans to drive the Sephora Collection business with the various retail partners to maximize global priorities.
- Created customized brand activation plans to support all product launches Makeup, Skincare, Haircare, and Accessories.
- Collaborated with the global team and retailer partners to maximize traffic to each channel, and exposured in each channel aligned with the NA Brand Team.
Experience
7-10 Years
Level
Management
Education
Mixologist Diploma
Brand Activation Manager Resume
Summary : Proficient, results-driven Brand Activation Manager offering successful experience driving market share, brand recognition, and revenue improvements. Completing all administrative responsibilities in a timely and accurate manner including extensive calendar management, t&e reports, payroll, and budget tracking to insure events are executed within budget guidelines.
Skills : Marketing, Promotions, Management, Customer Service, Interpersonal Communication, Bartending.
Description :
- Met with all accounts in the region, on a regular basis, to: discuss upcoming promotions for products, ensure each account is satisfied with promotions and products, and work towards bringing in specific products.
- Visited the accounts, outside of the regular meetings, to help increase the sales for specific products.
- Engaged with consumers to share information and answer any questions.
- Team up with the Sales Reps to help one another meet monthly goals.
- Communicated with multiple departments within Anheuser as well as, the wholesaler, on a daily basis.
- Maintained the relationships with the accounts, but also strengthened some of the weaker relationships with specific accounts.
- Improved performance, exceeding the expectations set forth by management.
Experience
7-10 Years
Level
Management
Education
Bachelor of Arts
Brand Activation Manager Resume
Headline : To obtain a Brand Activation Manager career in a field where knowledge and skills can be fully implemented and further used to the success and advancement of any organization.
Skills : Field Sales Experience, Event Planning, Management and Execution, Experimental Marketing Tactics.
Description :
- Presented ideas and information on products to retailers and customers Sell in promotions and activations at retail accounts Build rapport and interact with consumers.
- Planned, coordinated, and participated in promotional events tied to brand image.
- Hired, trained, and managed a team of brand ambassadors.
- Reported market activities and trends on a weekly tracking form.
- Supported the development, execution, and evaluation of the marketing strategy and plans within each retail channel for all marketing touchpoints.
- Worked cross-functionally with creative, campaigns, social, influencer, and brand marketing teams to develop relevant marketing strategies and components for 360 plans
- Customized and strategically adapted based on retailer and market-specific needs.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Liberal Arts
Assistant Brand Activation Manager Resume
Objective : Sales management professional with prior experience in Westchester county territory. Extensive network of contacts in restaurant industry. As a Brand Activation Manager focused on customer satisfaction throughout all stages of the sales life cycle.
Skills : Advanced Knowledge Of Adobe CreativeSuite, Advanced Knowledge Of Microsoft Office.
Description :
- Participated in various incentive programs and contests designed to support achievement of production goals.
- Grew customer base from 84 accounts to 125 accounts in a twelve-month period.
- Monitored market conditions, product innovations, and competitor activity, and adjusted account sales approach to address the latest market developments.
- Trained sales teams to help utilize positions in order to optimize sales growth within a given territory.
- Increased sales into the green in a given territory for the first time in seven years.
- Leveraged social media platforms to drive brand awareness in the market.
- Met with stakeholders to determine brand objectives and strategies.
Experience
2-5 Years
Level
Junior
Education
Associate Of Science
Associate Brand Activation Manager Resume
Objective : To procure a challenging Brand Activation Manager position that utilizes my great communications, organizational and management skills. Professional Outside Sales Rep with a proven track record of 3 years experience in outside sales.
Skills : Marketing, Management, Marketing Strategy, Management, Ability To Multi-Task, Market Analysis, Management Experience.
Description :
- Managed scheduling, set up, execution, and tracking of on-premise promotions/ samplings.
- Worked closely with field sales team to carry out the strategy.
- Proactively seek new and relevant on-premise account opportunities.
- Managed weekly budget and ensure correct allocation per account.
- Created brand awareness and product placement.
- Grow market share and distribution in the marketplace.
- Encompassed 73 key accounts within Manatee and Sarasota counties.
Experience
2-5 Years
Level
Executive
Education
Bachelor of Arts
Junior Brand Activation Manager Resume
Objective : As a Brand Activation Manager, responsible for managing the category P&; L, thereby enabling the achievement of revenue and profitability plans for the category. Devised annual plans for the category to gain market shares by achieving targeted growth and maintaining brand health.
Skills : Marketing, Sales, Customer Service, Management, Training & Development.
Description :
- Developed the consumer experience and communications that come to life across multiple touchpoints.
- Obtained draft taps, features, and packages. Ranked 15 in the national BAM ranking during the Whatever campaign.
- Worked closely with sales reps and account managers to drive on-premise sales and distribution through sales support and marketing initiatives.
- Directed and streamlined various outside marketing firms including multiple public relations teams and creative firms.
- Provided direction and regular feedback to staff to evaluate the effectiveness and continuously improve the execution of strategic marketing events and sales.
- Recruited, hired, trained, and supervised quality staff that is knowledgeable about MillerCoors products/portfolio.
- Exceeded sales expectations for selling promotional events on key nights to maximize brand visibility, sales opportunities, and product features.
Experience
2-5 Years
Level
Executive
Education
Certificate In Business
Senior Brand Activation Manager Resume
Objective : As a Brand Activation Manager, executed product launches and spearhead new product development in the category through a holistic understanding of the industry, competition, and consumer preferences and by developing communication, pricing, consumer engagement, and brand-building strategies for the category.
Skills : Graphic Design, Social Media, Public Relations, Microsoft Office, Google Office.
Description :
- Build rapport and interact with bar owners, managers, and staff.
- Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Identified target accounts and establish relationships with key influencers Assess the availability and visibility of the brand(s) within the account.
- Managed Product communication across the organization including creating excitement around new product/feature launches, and channeling product feedback.
- Drove transformational brand solution sales by leveraging and developing relevant content and competition.
- Identified opportunities for campaigns that will lead to an increase in sales.
- Ensured global priorities receive North American marketing focus based on business objectives and KPIs.
Experience
2-5 Years
Level
Executive
Education
Bachelors of Arts
Brand Activation Manager Resume
Objective : As a Brand Activation Manager, Cultivated the right on- and off-premises accounts to ensure each of the tenth Blake brands and programs attained the greatest opportunity for success.
Skills : Supervisor, Public Relations, Brand Management.
Description :
- Increased sales volume and points of distribution through consistent targeted account visits Worked with wholesalers to plan and execute budget in order.
- Managed 160 on-premise accounts in the Buckhead, Smyrna, and Marietta territories.
- Created and executed consumer events at local accounts to engage consumers Increased brand awareness through multiple avenues: sampling, sporting.
- Provided guidance and resources Increased brand market share with procurement of additional.
- Supported sales reps for AB products by conducting on-premise promotions (activations) Engage consumers with samples and educate them.
- Managed, created, and scheduled promotions, and updated activations in MS word and MS Excel.
- Scheduled workers for promotions being held in Corpus Christi and the surrounding areas.
Experience
0-2 Years
Level
Entry Level
Education
Bachelors of Arts
