Marketing Operations Manager Resume Samples

Description :

1. Lead a team of marketing professionals, focusing on sports and music sponsorships, experiential and grass-roots events, internal corporate events.
2. Plan and execute all internal corporate events, including annual kickoffs, quarterly sales rallies, recognition, and sales incentive retreats.
3. Plan and execute simultaneous employee kickoff rallies in markets, negotiating contracts for venues and hotels.
4. Conceptualize, negotiate and execute regional sports sponsorship contracts with partners.
5. Negotiate, manage and drive execution of grass-roots and local-marketing events, driving impressions, demonstrations and activations.
6. Lead all go-to-market aspects of the market launch, including managing several marketing agencies to create brand expression and awareness.
7. Oversee multicultural marketing strategies in realizing lift in customer growth and growth rate in bilingual employee recruitment.

Experience

7-10 Years

Level

Management

Education

Education

Description :

1. Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services, and marketing automation to maximize marketing.
2. Marketing Operations Manager Project Management Project management of new build and development projects.
3. Contributor to weekly enterprise dashboard of all active development projects, highlighting the current status and highlighting risks to scope, schedule, and budget.
4. Client-facing leader of periodic Sales Enablement tool training for national sales team and quarterly operations reviews.
5. Led the development and monthly read-out of Data Scorecard and Fact Pack reporting, providing a measurement of KPIs by data source/variable.
6. Established monthly campaign shadowing initiative, providing campaign segment volume estimates prior to execution, enabling a reduction in client resources.
7. Account Management / Client Relationship Management / Engagement Management Partner with executive leadership to develop client relationships.

Experience

10+ Years

Level

Management

Education

Management

Description :

1. Lead marketing strategist for all internal marketing campaigns leveraging the LinkedIn Marketing Solutions suite of ad products.
2. Responsible for allocating inventory and budget across the various marketing teams and optimizing performance to increase yield across all campaigns.
3. Manage and prioritize multiple marketing operations projects and maintain necessary processes, controls, and procedures to insure data accuracy.
4. Built a KPI dashboard and supplemental scorecards to monitor the performance of all campaigns running through various marketing channels.
5. Develop custom segmentation leveraging both demographic and usage data for both B2B and B2C campaigns.
6. Setup and execute A/B tests to measure the effectiveness of targeting criteria and use the insights derived to continually optimize all campaigns.
7. Increased total conversions attributed to our display and products.

Experience

5-7 Years

Level

Executive

Education

MBA

Description :

1. Managed implementation and day-to-day activities of all marketing campaigns generated by each marketing channel including external partners.
2. Optimized of lead generation activities and maximized efficiency of all marketing processes.
3. Managed and provided leadership for marketing initiatives.
4. Served as a primary point of contact for all campaign impacted areas - hotel in-house, reservations, front desk.
5. Managed direct reports within marketing operations, call center, and reservations staff.
6. Managed day-to-day creation of marketing and sales reports used for lead generation management, lead segmentation, and lead quality.
7. Managed reservation and arrival process for marketing channels resulting in over reservations per year.

Experience

7-10 Years

Level

Management

Education

Project Management

Description :

1. Manage circulation and component plans; responsible for the accuracy, timeliness, and completeness of the same.
2. Responsible for the monthly, quarterly and annual expense reconciliation to marketing deferral model and general ledger.
3. Manage the production, delivery, and mailing of all print programs for acquisition and retention advertising materials.
4. Maintain and develop strong outside vendor relationships crucial to business operations.
5. Supervise mid-year and annual print expense accrual processes; ensure accuracy, timeliness, and completeness of the same.
6. Responsible for tracking and reporting of package insert program status to outside vendors.
7. Manage Operations Specialist and Operations Associate; delegate workload and ensure accuracy of work product and that required deadlines are met.
8. Supervise preparation and accuracy of purchase orders and invoice payments and tracking of the same.

Experience

7-10 Years

Level

Management

Education

General Education

Description :

1. Responsible for the expansion and growth of the Zia Park Black Gold Casino business by providing the highest level of customer service.
2. General Manager and Director of Marketing, was responsible for developing financial and business operating plans.
3. Proficient in Customer Service, Responsible Gaming, Patron Management, Total Promo, Acres Software.
4. Handled monthly invoices to include commissions to marketing operations reps.
5. Assisted in coordinating and managing direct mail marketing for promotions and events to build customer loyalty and increase the existing player base.
6. Presided over live promotions and interactions with the patrons, including payouts.
7. Required decision making with regards to problem-solving and excellent communication skills along with maintaining the confidentiality of sensitive customer information.

Experience

10+ Years

Level

Senior

Education

Diploma

Description :

1. Developed and led marketing and strategic forecast programs focused on responsive evolution to market changes on a business-wide basis.
2. Collaborated with sales to determine weekly product demand and define strategies for product mixes with overseas manufacturing affiliates.
3. Selected Achievements: Optimized forecasting to remain competitive in an ever-changing, dynamic market.
4. Spearheaded development and launch of a new forecast and allocation process that became the standard for the global Infineon Memory Products division.
5. Established and grew a successful market research firm providing insight into regional product strategies and marketing.
6. Addressed and resolved logistical issues impeding product supply.
7. Conduct pre-shift meetings with staff to review all information pertinent to the set-up and execution of events.

Experience

5-7 Years

Level

Executive

Education

BS

Description :

1. Reporting to the CEO, led a team responsible for the complete marketing function: strategic direction, marketing, and communications strategy and planning.
2. Increased overall lead count by Y/Y, improved lead quality through integrated, data-driven planning and management.
3. Reduced Cost per Lead by rationalizing expenditures, staffing, and conference schedule.
4. Created comprehensive demand generation & marketing plan covering multiple product lines & new product launches.
5. Improved branding, collateral, social media, and webinar events.Increased leads from channel partners.
6. Developed comprehensive content marketing program that doubled CTR.
7. Marketing targets include those with spine issues causing foot and ankle complications as well as those with specific foot conditions.

Experience

7-10 Years

Level

Management

Education

M.A

Description :

1. Responsible for operations of the Marketing office to ensure proper marketing of The Cedars and relations with prospects and buyers.
2. Worked directly with the President and the Executive Director of the Cedars Club.
3. Maintained new Member files including all letters, medical forms, contracts, agreements, realtor documents, personal information, etc.
4. Coordinated obtaining medical information from doctors and review by DuBose Health Center staff and Medical Director.
5. Compiled and maintained various master lists and systems; LEADS database, partners, developers, investors.
6. Created estimated closing costs and closing instructions for attorneys.
7. Attended closings and distributed needed checks at and after closings. Provided closing information to the Cedars Club accounting department.

Experience

10+ Years

Level

Senior

Education

BS

Description :

1. Manage the operations, development, and implementation of strategic marketing projects, campaigns and events.
2. Managing social media sites, quarterly newsletters, seminars, and marketing collateral.
3. Supervise marketing vendors, managing budgets, supply chain, and procurement, while overseeing marketing projects.
4. Develop and implement strategic marketing projects and objectives, involving, Salesforce, database marketing, and social media networks.
5. Manage social media networks, press contacts, community outreach programs, and public relations.
6. Conduct sales reports on prospect activity, developing a targeted distribution list for marketing campaigns.
7. Produce analyst reports for sales presentations, PowerPoint slides, and webinars.

Experience

5-7 Years

Level

Consultant

Education

Marketing

Description :

1. Manage the Marketo marketing automation system. Responsible for optimizing the marketing function.
2. Conduct extracting, reporting and analyzing data across Salesforce.com and a variety of external data sources.
3. Produce key analyses that support strategic marketing initiatives that grow revenue, sales funnel and customer base.
4. Develop data governance and business processes to standardize marketing procedures.
5. Monitor intended outcomes as defined in the marketing plan. Resolved routing issues resulting in sales opportunities.
6. Conducted data integration of marketing data to increase the database to marketable key decision-makers and influencers.
7. Ensure all employees are trained on the usage of Casino Market Place and Info Genesis data base.

Experience

2-5 Years

Level

Executive

Education

MBA

Description :

1. Evaluate coupon structure and make recommendations to improve gross margin by controlling the discount amount and frequency of use.
2. Analyze weekly and monthly marketing key metrics and report on success and opportunities.
3. Build a competitive strategy by monitoring the impact on business based on competitors' current and historical activity.
4. Lead the communication process on strategic marketing initiatives and serve as a project facilitator.
5. Manage the overall marketing budget including the monthly reconciliation process, forecast reporting and reallocating funds between teams.
6. Improve current marketing systems and oversee POS discount testing for the department.
7. Manage cooperative advertising by auditing and billing all supporting vendors for advertising.

Experience

2-5 Years

Level

Junior

Education

MBA