An Online Marketing Director, also known as a digital marketing director, is responsible for generating brand awareness, generating higher traffic numbers, and implementing online marketing strategies. The following duties are often listed on the Online Marketing Director Resume – coordinating with the sales and marketing team, promoting new and existing company products and services; planning and implementing the overall digital marketing strategy, managing strategies, managing and training the team members, managing and overseeing different digital marketing channels; measuring ROI and KPIs’ preparing digital marketing budgets, measuring and managing online contents; and anticipating sales performance trends.
As this is a senior-level role, the following skills are essential to get the job done – in-depth knowledge of different digital marketing channels; good knowledge and experience with SEO, Google analytics, and CRM software; basic knowledge of web design procedures, and experience in developing and implementing digital marketing strategies. Most successful resumes mention a Master’s degree in marketing and several years of work experience.