Online Marketing Manager Resume Samples

Description :

1. Managed 4 Ecommerce sites and online strategy improving brand image, quality and consistency across divisions.
2. Managed a creative team of 6, including graphic designers, UI/UX designer, photographer, videographer, and freelance copywriter.
3. Managed and worked cross-functionally with IT, Customer Service, Merchandising, and Marketing in the development of design, navigation, usability, functionality to ensure consistency of brand and continuous improvement of user experience, while maximizing acquisition and customer loyalty.
4. Analysis of competitors and entity's online business model.
   
5. Helped to conceive and manage redesign, online branding, content, functionality and new web-based video application.
6. Addressed usability issues and translated to UX improvements.
7. Responsible for writing change management requests to IT.

Experience

10+ Years

Level

Senior

Education

Business Administration

Description :

1. Developed and implemented internet marketing initiatives for the companies' product website and corresponding auction site.
2. Wote online content for increased searchability and search engine optimization (SEO) uploading and tagging videos for machine sales.
3. Worked relationships and providing copy and graphic design work for 3rd party print and electronic marketing resources.
4. Maintained overall IT and network proficiency.
5. Served as a primary contact for technology vendors.
6. Developed and managed the cross-channel marketing communications calendar for the website, blog, social media properties and email.
7. Evaluated, recommended and onboarded new vendors in the creative production and social media space.

Experience

7-10 Years

Level

Management

Education

BA In English

Description :

1. Managed over a million dollars annually in paid search accounts in Adwords.
2. Created a reputation management strategy for that pushed negative results for the company off the first page of Google.
   
3. Wrote posts for the 7Search blog that generated enough traffic to earn blogger of the month 3 months in a row.
4. Developed a SEO, PPC and email marketing strategy responsible for generating over 40% of all revenue.
5. Worked with IT and copywriting department to develop a standard tagging system for deal pages.
6. Targeted campaigns for daily product emails, weekly machine category emails, and announcements for auctions.
7. Oversaw lead generation efforts through digital marketing activities for CareCloud.com, executing national CPC, retargeting ads, email marketing, pay-per-lead, and referral campaigns.

Experience

7-10 Years

Level

Management

Education

Information Technology

Description :

1. Created inspirational videos designed to generate contributions at annual fundraising banquets that netted $50-75,000 in one night.
2. Designed online registration forms and payment modules, created invitations, table sponsor cards, and mail merges for registrations.
3. Designed templates, content, and graphics for various office documents, flyers, a billboard, fundraising brochures, and newsletters.
4. Interviewed shelter guests; compiled their stories for newsletter content.
5. Developed and implemented website/content management system with graphics, as well as Facebook fan page, Twitter page, and eBay auctions of items donated to the shelter.
6. Produced two commercials that aired locally on KHAS-TV for several months during the giving season.
7. Created orientation videos for new guests to learn how to assimilate and cohabitate with others at the Mission.

Experience

10+ Years

Level

Senior

Education

Diploma In Accounting

Description :

1. Communicated with and leveraged team strengths, leading all online marketing strategies for client website, executing SEO, SEM, CPC.
2. Communicated with and leveraged team strengths to exceed goals for lead generation and revenue.
3. Executed SEO to increase targeted site traffic and inbound leads.
4. Developed & optimized national CPC campaigns consisting of 40+ campaigns and 4000+ keywords.
5. Managed national product/category-specific retargeting and display campaigns.
6. Communicated with vendors for lead generation, negotiating contracts.
7. Optimized User Experience of marketing website for improved conversion rates of leads.
   

Experience

7-10 Years

Level

Management

Education

B.A. In Psychology

Description :

1. Increased search engine rankings and traffic to auto websites for generic, brand and geo targeted keywords.
2. Managed 14+ auto dealer websites including for Izmo Rainmaker Marketing group.
3. Collaborated with graphic designers, web developers, IT, and content writers using JIRA Project Management Promoted websites on Social Media like Wikipedia, yellow pages, blogs, forums, MySpace and microsites.
4. Monitored complete website marketing project, strategy, planning, execution, quality testing, and reports.
5. Involved in brand building, Google Adwords, local and seasonal promotional campaigns for Auto dealers.
6. Generated monthly reports from Google Analytics, Clicktracks, and Webtrends.
7. Managed, recruited, and trained internet marketing specialists, content writers and Internet researchers.

Experience

7-10 Years

Level

Management

Education

Marketing

Description :

1. Designed, created, and established all social media channels for 2 B2B and B2C brands on Facebook, Twitter, and YouTube, as well as 4 separate blogs.
   
2. Created all content and strategies for the 4 brand's social media activities to connect with target consumers and drive positive brand sentiment.
3. Developed and deployed all online promotions and advertising for 3 websites.
4. Built and implemented email marketing plans and strategies.
5. Collaborated with partner agencies to leverage existing marketing /media programs to grow brand awareness.
6. Created the weekly content for 4 blogs and online press releases.
7. Assisted in coordinating various marketing methods including, direct mail, networking, internet, social media, and develop new methods of marketing.

Experience

7-10 Years

Level

Management

Education

Master's Certificate

Description :

1. Used direct mail, email, web, events and more to develop and maintain brand awareness.
   
2. Created analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
3. Used tracking & reported tools to measure return on investment on key goals and program strategies.
4. Researched and implemented new and innovative marketing vehicles to promote our brands.
5. Conceptualized, wrote and edited content around compelling offers, promotions and lead-ins for various campaigns.
6. Developed social media strategies targeted to specific customers.
   
7. Performed market analysis and research on competition.

Experience

5-7 Years

Level

Executive

Education

BA

Description :

1. Promoted online Search Engine Optimization for Physicians, Small Businesses and Fortune 500.
2. Developed and executed marketing plans that were quantifiable with precise analytics.
3. Developed Video Internet Marketing to capture first page of Google Search Engine.
4. Promoted online marketing web-site that dominated the first page of Googles Search Engine.
5. Used traditional television, radio and print to successfully expose and increase revenue that was targeted with pinpoint accuracy for obtaining new business.
6. Used search engine news to promote expert recognition for small business products or services.
7. Continually target and prospect for new business through creativity and innovations.

Experience

5-7 Years

Level

Executive

Education

Diploma

Description :

1. Coordinated with accounting to ensure partners received proper commission.
2. Launched social media marketing campaigns for acquisition of new affiliates.
3. Directed the design and execution of all email marketing campaigns for both customer acquisition and retention.
4. Hired, trained, and managed all marketing interns and tracked their productivity through Google Analytics.
5. Researched current healthcare events and prepared weekly blog posts with CEO.
6. Prepared weekly management reports directly for and with VP, Marketing.
7. Collected quantitative and qualitative data from marketing campaigns.

Experience

7-10 Years

Level

Management

Education

Bachelor Of Arts