A Retail Advertising Manager works behind the scenes at retail companies and ensures products/services sell well and that the company hits its overall sales objectives. Specific responsibilities vary depending on the type of retail products the company produces, but these core tasks are mentioned on the Retail Advertising Manager Resume – managing the marketing team and overseeing the new marketing campaigns, evaluating them, and determining the validity based on budgeting concerns, presenting ideas to marketing director and creating presentations in slideshow software, running new campaigns, and maintaining existing campaigns, analyzing campaign performance, and gathering and analyzing data from the campaign.
Employers generally seek out the following skills – proficiency at researching the market to identify current trends, the ability to manage multiple campaigns, the ability to build and deliver quality pitches, strong collaboration skills, and leadership skills. At a minimum, a bachelor’s degree in marketing is needed to obtain employment.
Objective : As a Retail Advertising Manager, responsible for Overseeing and developing briefs to guide plans; organizing, monitoring, and controlling all aspects of a project and ensures engagement, commitment, and risk management; providing ongoing communications support on project status to ensure team and senior management alignment.
Skills : Sales, Management, Human Resources, Administrative Support.
Description :
Managed 10 Account Executives, 3 Ad Designers and 2 Sales Assistants, consistently increased revenue and exceeded revenue budget.
Reorganized Local Retail Department to increase efficiency and maximize revenues.
Created new opportunities for revenue generation by adding special editions and initiatives that directly related to the Bakersfield market.
Implemented programs and initiatives to increase Online, Special Products and Non-Subscriber revenue.
Additional responsibilities included budgeting, hiring, training, contract negotiation and development of Account Executives and other support positions.
Selected Contributions: Planned and executed Online Auction, signing over a Million Dollars of merchandise to include two homes and three automobiles.
Initiated and coordinated Contract Sales Drive bringing in over 60 new contracts and over $380,000 in new revenue.
Experience
2-5 Years
Level
Executive
Education
BA In Leadership Program
Retail Advertising Manager Resume
Objective : Highly qualified Retail Advertising Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Managed two employees, set department sales goals, called on existing and new retail accounts, designed retail ads.
Developed marketing plans for customers.
Restored customer relationships.
Implemented new telemarketing promotions.
Consistently increased monthly revenue.
Addressed and resolved client issues at both department personnel/product and organizational levels.
Spearheaded success of single largest paid supplement commemorating publication's 75th anniversary Supported classified staff in a time of need in dual roles of outside sales and retail sales management Achieved and surpassed revenue goals for a run of paper (ROP), supplements and department.
Experience
2-5 Years
Level
Executive
Education
BA In Graphic Design
Retail Advertising Manager Resume
Summary : Highly motivated, decisive, action-oriented and results-focused Sales Management Professional seeking an Advertising or Marketing position in a competitive and challenging environment where more than 15 years of experience in business development, campaign management, multimedia advertising, public relations, customer service, and sales leadership can serve the needs of the company and improve its bottom-line profitability.
Skills : Motivational Skills, Sales.
Description :
Assisted customers to develop their business through newspaper advertising medium within the restaurant market.
Edited copy of accepted advertisements and forwarded layouts to graphic design team.
Consistently exceeded revenue goals by 20%.
Area Sales Manager Responsible for increasing market penetration and meeting circulation volume and revenue goals.
Oversaw sales, distribution, and collections of single-copy outlets (newsstands and retail businesses).
Surpassed monthly circulation goals achieving the largest market share for two years straight.
Called Center Supervisor Supervised and motivated 80+ call center staff.
Experience
10+ Years
Level
Senior
Education
Master Of Science In Leadership
Retail Advertising Manager Resume
Headline : Want to excel in a professionally challenging and personally fulfilling position as a director, manager, or writer in advertising, communications, marketing, or media/public relations. I offer more than 25 years of robust experience in planning/managing integrated marketing and communications plans in dynamic time-sensitive environments and am exceptionally skilled with written and oral communications for internal and external audiences.
Skills : Computer Skills, InDesign, Illustrator, Photoshop, Acrobat, Word, Excel, Keynote, PowerPoint, Publisher, Mac, and PC formats.
Description :
Managed and supervised revenue generation efforts of 10 advertising representatives for a daily newspaper.
Promoted product penetration to the new and existing client base.
Conceived and planned specialty supplements to support revenue goals.
Monitored and spurred progress toward representative, department, and organization goals.
Interviewed and hired staff as necessary.
Managed department and project budgets.
Represented the organization at client locales and at professional and media events.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Science
Retail Advertising Manager Resume
Headline : A highly skilled individual offering a strong background in sales, customer service, administrative support, and management. Accustomed to working in a fast-paced environment where deadlines are a priority and multi-tasking is the norm. I enjoy challenges and will work hard to achieve your company objectives and goals.
Skills : Employee Management, Human Resource Administration.
Description :
Managed and motivated seven full-time sales executives and one part-time sales assistant to achieve monthly and yearly company set goals.
Enforced policies & procedures.
Orientation & on-Boarding.
Employed performance management.
Employee and customer relations.
Provided coaching and monitoring to ensure high-quality customer service for a high-volume central processing department.
Assisted with managing the development of creative for all marketing communications and photoshoot coordination to ensure that messages support the brand promise.
Experience
5-7 Years
Level
Executive
Education
MS
Retail Advertising Manager Resume
Objective : Obtain a Retail Advertising Manager position in order to best utilize my management, sales, and motivational skills. Strive to creatively, ethically, and rapidly increase revenue in any given marketplace, Training, mentor, and motivate sales personnel in an effort to obtain professional and personal excellence for a results-driven organization.
Skills : Microsoft Office, Digital Service.
Description :
Managed an advertising department of twelve advertising account executives.
Set and accomplished sales goals for the advertising department.
Calculated commissions for the sales department.
Reported daily sales numbers to the Advertising Director.
Conducted weekly sales meetings with the Advertising Department.
Attended Department head meeting in the absence of the Advertising Director.
Managed the Telesales department in the absence of the Telesales Manager.
Experience
2-5 Years
Level
Executive
Education
Associate's
Retail Advertising Manager Resume
Headline : To increase revenue, recruit & develop a powerful sales team, and solve problems by utilizing my 22 years of experience in various sales and leadership roles.
Skills : First Aid and CPR Certified, Developing Skills.
Description :
Managed retail salespeople and one supervisor.
Developed special sections, promotions, and initiatives.
Led the budget process for local ROP, preprints, TMC, and online.
Developed multiple product bundles.
Executed sales plans and incentive plans.
Oversees the hiring, training, evaluating, and assisting of a motivated staff to carry out marketing functions.
Develops relationships with networks to expand online media and network promotions on the regional level.
Experience
5-7 Years
Level
Executive
Education
BA In English
Retail Advertising Manager Resume
Headline : Retail Advertising Manager who drives results via strategic development and tactical execution of focused sales and marketing plans. A high-energy sales professional is known for utilizing a consultative sales process and achieving results. Seeks to apply a highly-disciplined approach to building business and increasing sales with an online publisher with progressive digital offerings to provide marketers.
Skills : Management, Sales.
Description :
Managed critical multi-media programs and negotiated annual advertising contracts for national accounts such as Dillard's, Macy's, Belk Department Stores, JC Penney, Kohl's, AT&T, Verizon, Sprint, CVS Pharmacy, Walgreens, Kroger, and Publix.
Implemented training curriculum for digital advertising training for team resulting in posting solid year-over-year digital revenue increases of $100K and exceeding digital advertising targets 12 out of 12 months.
Recognized as a top revenue producer.
Managed a team of 38 employees to include 3 sales managers, 1 Retail Design Supervisor, 12 ad designers, and 20 outside sales consultants.
Responsible for $35.4 million annual revenue.
Reported to VP/Advertising Director.
Wrote presentations and proposals that meet clients' needs and budget requirements.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Business Administration
Retail Advertising Manager Resume
Summary : Experienced Retail Advertising Manager professional with a strong background in new business development, contract negotiations, customer retention, and consultative sales.
Skills : Salesforce, ClearSlide, Microsoft Office, Sales Management, Sales, Google Analytics, Google Docs, Google Adwords, Business Development, SEO, SEM.
Description :
Motivated and inspired retail sales team with annual print sales of $7,000,000.
Trained and mentored new and existing account executives on solutions selling strategies, customer relationship management, and advanced product knowledge.
Develop and execute a sales strategy to meet and exceed retail ad revenue budget annually.
Responsible for hiring, performance management, and coordination and communication of sales goals and objectives monthly and annually.
Worked with sales management in developing business pitches and sales presentations that support the product value proposition.
Provided monthly and quarterly marketing reports.
Consistent exercise of independent judgment and discretion in matters of significance.
Experience
10+ Years
Level
Senior
Education
B.A. In Business Administration
Retail Advertising Manager Resume
Headline : Prospecting and cold calling Strategic account development Strong interpersonal skills Team building expertise Proven sales track record Relationship selling Skilled multi-tasker.
Skills : Operating Skills, Presentational Skills.
Description :
Responsible for $18 million in annual revenue.
Managed and recruited a staff of 20 including three sales managers, a national account executive, major account executive, pre-print coordinator, and retail sales team.
Responsible for growing retail advertising revenues and market share through active accounts and strategic planning.
Responsible for overall department expenses.
Focused on sales presentations, strategic planning and positioning of the department, budgeting, and department training.
Understood our Operating Principles; make them the guidelines for how you do your job.
Owned the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Creating an account is free and takes five seconds.
You'll get access to the PDF version of this resume template.
Choose an option.
Sign up with Google
Sign up with Facebook
Sign up with Linkedin
This helps us make sure you're human and prevents spammers from abusing our services.
By continuing, you agree to our Privacy Policy and Terms.
Unlock the Power of Over 10,000 Resume Samples.
Take your job search to the next level with our extensive collection of 10,000+ resume samples. Find inspiration for your own resume and gain a competitive edge in your job search.
Get Hired Faster with Resume Assistant.
Make your resume shine with our Resume Assistant. You'll receive a real-time score as you edit, helping you to optimize your skills, experience, and achievements for the role you want.
Get Noticed with Resume Templates that Beat the ATS.
Get past the resume screeners with ease using our optimized templates. Our professional designs are tailored to beat the ATS and help you land your dream job.
