A Web Marketing Specialist is hired to develop, implement and manage marketing campaigns that promote the company and its products and/or services. This job role plays a vital role in enhancing brand awareness within the digital space, and to drive website traffic, and acquiring leads. Typical Web Marketing Specialist Resume will cover all these aspects and more – identifying trends and insights, allocating marketing investments, planning and directing marketing campaigns, managing the organization’s website and maintaining best practices, tracking the website traffic flow, measuring and assessing performance metrics, devising experiments and conversion tests, and providing internal reports on a regular basis.
The most sought-after skills for the post include the following – excellent in specific digital skills, knowledge of the latest techniques used across various platforms and mediums, theoretical knowledge about the latest benchmarks and innovations within digital marketing, and the ability to upgrade the skills to implement new technologies and campaign planning. It is common to see on resumes a completed degree in Computer Science or IT or any related field.
Headline : To thrive within a company or organization that allows me to utilize my written skills, use of time management, unique problem solving skills and multimedia knowledge to enhance the growth and productivity of the online business.
Distributed and optimized four main e-newsletters (Arthritis Today, Fitness & Nutrition, RA & OA Insiders).
Leveraged consumer insights to select articles, write marketing teaser copy and distribute to team for review and approval.
Managed all new content that was added to all three web properties (AF.org, AT.org and KGAT.org).
Built out new sections within each.
Played a major role in a complete migration of AF.org to our new CMS.
Entailed moving all the content into the new CMS within the new navigation, QAing prior to launch and support post-launch all under an aggressive deadline.
Provided support to help reach our pageview goal.
Experience
5-7 Years
Level
Executive
Education
BA In Fine Arts
Web Marketing Specialist Resume
Summary : As a Web Marketing Specialist, Offering more than six years of experience in web marketing, social media, search engine optimization, and advertising. Possesses strong work ethic and proven ability to integrate an organization's strategy into successful marketing initiatives. Skilled in social media management, website development, user interface design, brand management, and pay-per-click advertising.
Skills : Ecommerce, Web Content, Writing, Graphic Design, Web Analytics, Channel Marketing, Adobe Photoshop, Data Entry.
Description :
Manage brand presence on our websites, web pages, and social media platforms.
Coordinated digital presence with print and traditional marketing strategies, and understand how each marketing touch point affects the end user.
Worked within a content management system to update landing pages, content, and images on a regular basis.
Recommended and implemented user interface and usability enhancements.
Implemented search engine optimization (SEO) tactics on the web including enhancing keyword performance, metadata descriptions, back-end SEO updates, and link-building strategies.
Evaluated key statistics through analytics tools like Google Analytics and SEOMoz and demonstrate how this data can lead to enhancements in our web presence.
Utilized partnerships with other organizations for web marketing and social media strategies.
Experience
10+ Years
Level
Senior
Education
Bachelor Of Science In Marketing
Web Marketing Specialist Resume
Summary : To better my career in professional writing utilizing my experience in written front-end content development, search-engine optimization, marketing and article writing while furthering my skills in those areas.
Skills : .NET (1 year), ASP.NET (Less than 1 year), C#.
Description :
Developed and implemented a very successful internet marketing plan incorporating search engine optimization, link building, and social media.
Developed and measured social media strategies across multiple platforms including but not limited to Facebook, Twitter, Instagram, Pinterest, and YouTube.
Engaged fans and followers and cross-promote various marketing and organization initiatives on different social media platforms via memes, articles, current events, etc.
Supported the monthly dedicated email deployments, web promos across all three domains and creating and posting social media posts.
Generated monthly and quarterly detailed reports.
Facilitated advanced online scientific presentations illustrating effective data acquisition procedures to improve lead quality and better educate customers on available services.
Developed and managed strategic marketing plans to grow website sales and improve other KPIs.
Experience
10+ Years
Level
Senior
Education
Masters In Arts
Web Marketing Specialist Resume
Summary : As a Web Marketing Specialist, responsible for Developing and implementing high-quality websites and standard-based web applications from the design phase to functional web presence A dedicated professional with well-versed technical and design skills. Excellent with communication and problem-solving. Known for multi-tasking multiple pressing projects and meeting all deadlines.
Skills : Leadership, MS office, Information input.
Description :
Added value to web marketing efforts for a $1.6B division by initiating improvements to the Customer Relationship Management, Data Acquisition, and Data Management functions.
Directed all aspects of projects impacting the entire division.
Piloted virtual teams in a matrix environment.
Assessed and selected third-party vendors in addition to defining and enforcing new procedures based on division-specific business needs and objectives.
Integrated new technology into the web marketing system to produce continuous leads and foster communication within Sales, Marketing, and Product Management.
Optimized lead generation by forging new vendor relationships to enhance the effects of email marketing, boost efficiency, and improve data management.
Introduced and managed the U.S.-based search engine marketing program, triggering a 5 to 10% increase in leads.
Experience
10+ Years
Level
Senior
Education
Master Of Science
Web Marketing Specialist Resume
Summary : Web Marketing Specialist professional with broad experience in B2C, retail, and media. Direct experience with shopping centers, specialty retail, event management, catalog implementation, and distribution and media placement. Interested in continually growing in my career and expanding my horizons in the marketing profession.
Collaborated with the small marketing team to create and execute B2B marketing campaigns.
Managed website redesign, wrote copy, created images/graphics, doubling organic traffic and leads.
Maintained multiple websites, including new content and imagery.
Optimized and administered PPC program, reducing costs and increasing leads.
Created and ran email campaigns using third-party email service providers.
Created brochures and other print collateral.
Designed graphics and logos.
Experience
7-10 Years
Level
Management
Education
MS
Web Marketing Specialist Resume
Summary : Dedicated Web Marketing Specialist professional with 12 years of work experience, with 5 years in leadership roles. Experience concentrated in Marketing Operations Big Data Analysis, with exposure to Common End-user Software. A demonstrated track record of exceeding deadlines requirements and innovation expectations by adding value to the business.
Skills : Project Manager, Busines Analysis, Direct Marketing Administration.
Description :
Experienced HTML & CSS (Dreamweaver), JavaScript, WordPress, Google Analytics, SurveyMonkey, MailChimp.
Managed the Cardinal Technology Center's computer department e-commerce websites.
Developed content and creative assets for all web and email marketing projects.
Performed A/B testing for Email Marketing Campaign materials using Marketing Automation Systems (MailChimp) to present content to our three different user targets.
Improved the website marketing design and ordering process which in return generated 1.5 million in annual sales.
Established relations with the University department's accounts that increased sales by over $100,000 annually.
Created and implemented innovative solutions for online customer services and trained other team leads.
Experience
10+ Years
Level
Senior
Education
Bachelor In Science In Management
Web Marketing Specialist Resume
Headline : As a Web Marketing Specialist, responsible for Managing and implementing campaigns in the following online marketing channels: paid search campaigns, email marketing, SEO, and social media maintain marketing calendars for all three websites to ensure campaigns are implemented on time, accurately, and effectively.
Skills : Writing, Editing, Research, Image Editing, HTML, SEO, Nutrition / Health Education, Microsoft Office Suite, Adobe, Marketing Communications.
Description :
Developed a strategic marketing plan that included website redesign, social media, and content marketing.
Conducted market research to determine keywords and competition in the software development industry.
Determined a plan of action for generating new leads, including a referral system and increased email subscribers list and outreach.
Designed and developed a new website that includes CTA's for converting new business and specific web pages to increase SEO rankings.
Created an editorial calendar for blog and social media posting.
Utilized insight tools offered by Google, Facebook, Hootsuite, and Hubspot.
Developed professional relationships with industry leaders in order to identify insights into competitor strategies.
Experience
5-7 Years
Level
Executive
Education
Master's Degree In Communication
Web Marketing Specialist Resume
Headline : Web Marketing Specialist Professional with a background in the online retail industry. 6-years of experience in web marketing, content management, and application development projects. Critical thinking and analysis skills to translate metrics and emerging trends to business opportunities.
Skills : Direct Mail Campaigns, Budgets, Microsoft Office, Creative Briefs, Branding, Loyalty Programs, Proofreading, Purchasing, Inventory Management, Organization, Time-Management, Independent.
Description :
Managed and maintained all aspects of two B2B websites and one Amazon Webstore-based B2C website.
Used online analytic tools via Google Analytics, Silverpop, and Web live to analyze trends, complete daily/monthly reporting, and implement solutions/find suggestions for improvement areas.
Worked with product management teams to coordinate new item set up across websites.
Managed and implemented campaigns in the following online marketing channels: Paid Search Campaigns, Email Marketing, SEO and Social Media Maintain marketing calendars for all three websites to ensure campaigns are implemented on time, accurately, and effectively.
Created an editorial calendar for blog and social media posting utilizing HootSuite.
Provided relevant recommendations and advised adjustments.
Managed all aspects of SEO including keyword research and competitive analysis.
Experience
5-7 Years
Level
Executive
Education
MS
Web Marketing Specialist Resume
Headline : As a Web Marketing Specialist, responsible for Designing websites for the USSRC family of brands, including Space Camp, Space Academy, and Aviation Challenge Web marketing efforts resulted in unprecedented lead creation for the reservations team, as well as saving over 40% in printing and mailing of paper program guides; writing extensive marketing collateral, included bylined work for Sen.
Skills : Direct Mail Campaigns, Budgets, Stratton Warren, ACSC, Streamline, Microsoft Office, Creative Briefs, Branding, Loyalty Programs, Proofreading, Purchasing, Inventory Management, Organization, Time-Management, Independent.
Description :
Increased online footprint and search engine results for camp programs, including corporate and adult camp experiences.
Planned new internet marketing strategies, and provided leadership and guidance to search-engine marketers.
Developed ways to significantly improve web content using Word Press 3.5 to keep marketing active.
Created on-page and off-page optimization, website design, and technical adaption to ensure updated sales leads.
Analyzed and reported web analytics performance.
Designed detailed feature content and specification documents to improve limousine scheduled trips and reservations systems.
Knowledged of SEO tools including but not limited to SEMrush, screaming frog, and ahrefs.
Experience
5-7 Years
Level
Executive
Education
MS
Web Marketing Specialist Resume
Summary : Highly qualified Web Marketing Specialist with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Computer Skills, Development Skills.
Description :
Co-founded a start-up that imported gift boxes and sold them in the local market.
Established and managed Instagram, Pinterest, and Facebook accounts for Cici Kutular.
Created 'Customer Experience and Services' articles and 'FAQs' for the web site.
Established different online-marketing campaigns for Gen Y's and Gen Z's.
Coordinated with the Affiliate Account Managers, ensuring advertising projects to deliver as merchants predetermined timeline and budget.
Classified and standardized product attribution with Oracle Product Data Quality.
Managed onsite search, navigation, and content with Microsoft FAST Enterprise Search Platform (ESP).
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